Search Engine Land

MARCH 1, 2024

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first.

Campaign 121

Campaign Follow-up Technology Technology 121

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Criteo is a Google partner; they’ve been testing topics and a year ago they found that Topics was five times less effective than cookies. After multiple delays.

Retail 137

Retail Entertainment Finance Start-ups 137

G2

APRIL 3, 2024

The depreciation of third-party cookies will impact the different tools and channels that are part of the typical B2B marketing mix. Because G2 does not use third-party cookies to track buyer Intent activity, customers using this solution will not be affected.

B2B 115

B2B Customers 115

Search Engine Land

FEBRUARY 5, 2024

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). Brands might gain extra time to explore alternatives to third-party cookies if Google is forced to delay their deprecation to address the CMA’s concerns.

Government 112

Government Engineering Technology Technology 112

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies. Here’s why each project is vital in a world without third-party cookies.

SQL 117

SQL Angle Campaign B2C 117

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care.

A/B testing 119

A/B testing Finance Campaign CRM 119

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Why we care. Get MarTech! In your inbox.

Launch 104

Launch Campaign Technology Technology 104

G2

MARCH 11, 2024

As the latest Google, IAB TechLabs, and CMA cookie drama invites a MarTech crisis, this comprehensive analysis gauges the impact and informs scenario planning with G2 buyer insights and expert advice.

115

115

Search Engine Land

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online. Why we care.

Process 115

Process Customers Sales 115

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Dig deeper: What personalization looks like without third-party cookies Potential issues. What are third-party cookies?

Engineering 131

Engineering Start-ups Service Process 131

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Process 95

Process Advertising/ Marketing 95

Search Engine Land

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. How it works. Eligibility. Review process.

Contact 123

Contact Service Engineering Meeting 123

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Years into the goodbye cookies saga , major players are still not on the same page. Amazon on the Reach deal. “As

Government 109

Government Engineering Service Customers 109

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. How it works. Click here to take the survey Eligibility. Review process. Get MarTech!

Service 114

Service Contact Engineering Start-ups 114

Search Engine Land

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. The Privacy Sandbox has two primary objectives: Phase out support for third-party cookies when new solutions are in place.

Engineering 114

Engineering Service Start-ups Process 114

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Presentation 102

Presentation Customers 102

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. Processing.Please wait. Why we care.

Non-Profits 122

Non-Profits Gaming Technology Technology 122

Martech

NOVEMBER 3, 2023

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on MarTech. Click here to view more MarTech webinars.

Campaign 119

Campaign Trust Presentation Technology 119

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. They will now start phasing them out in late 2024.

114

114

Search Engine Land

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Engineering 100

Engineering Presentation Conversion 100

Search Engine Land

JANUARY 25, 2024

It often leads to cookie-cutter approaches that fail to meet a business’s specific goals and needs. You’ll likely get a cookie-cutter or one-size-fits-all approach that isn’t unique to your specific goals and needs. However, not all SEO is created equal.

UX 122

UX Price Technique Territory 122

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Some 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies, according to the study.

Campaign 101

Campaign Trust Meeting Customers 101

Search Engine Land

NOVEMBER 3, 2023

Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Engineering 101

Engineering Campaign Trust Presentation 101

Heinz Marketing

JUNE 22, 2022

Third-party cookies have been a critical part of data collection in the digital advertising world for 20+ years, but they will soon be coming to an end in the US. Apple Safari and Mozilla Firefox have both phased out third-party cookies from their browsers, and now Google Chrome is following suit by 2023. What Are Cookies?

User Experience 73

User Experience Consult Follow-up Contact 73

Search Engine Land

OCTOBER 10, 2022

The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver relevant ads without tracking users across third-party websites. The introduction of audience signals.

Launch 94

Launch Engineering Trust Product 94

Martech

OCTOBER 18, 2022

third-party cookies), a company’s data compliance does not stop with cookie consent. With Google’s 2024 deadline for the deprecation of third-party cookie support rapidly approaching, marketers are frantically readjusting strategies to account for the loss of data.

Government 112

Government Legal Strategize Technology 112

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Drivers/motivators 98

Drivers/motivators Represent Campaign Conversion 98

ConversionXL

FEBRUARY 17, 2021

Third-party cookies are the new Flash. Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. But eliminating third-party cookies won’t improve ad targeting. Third-party cookies don’t affect everything. It will get worse.

Networking 140

Networking Trust A/B testing Conversion 140

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The post MiQ announces post-cookie programmatic package appeared first on MarTech. Identity Spine. There has to be a winning number there, right?

Campaign 98

Campaign Clients Process 98

Martech

NOVEMBER 15, 2021

These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We The post What personalization looks like without third-party cookies appeared first on MarTech.

User Experience 109

User Experience Trust Start-ups Engineering 109

Martech

NOVEMBER 4, 2021

Who is going to really miss cookie-based third-party data? Fishburne’s take: As marketers prepare for the end of third-party cookies, it’s good to remember how inaccurate much of that third-party data is. The post When cookies go away: Marketoon of the Week appeared first on MarTech. Yes, first-party data is better.

B2C 107

B2C B2B Product 107

Martech

APRIL 11, 2022

Ah, the magic of cookies. I’m too accustomed to this happening to find it annoying, but it did make me think about how random advertising might become in the post-cookie age. The post Good morning: Living in a world without cookies appeared first on MarTech.

Gaming 98

Gaming Growth Product Sales 98

Martech

OCTOBER 19, 2021

At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. The post Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks appeared first on MarTech. are scrambling to follow suit.

Entertainment 107

Entertainment Drivers/motivators Meeting Product 107

Hubspot

APRIL 9, 2020

At some point your life, you've probably had a run-in with ads generated by third-party cookies. Unless you've given your email to the ecommerce store you visited, this ad was likely generated with third-party cookie data. How will I create the same sense of hyper-personalization without the third-party cookie?". Think about it.

Launch 100

Launch Networking Contact Promote 100

Understanding the Sales Force

OCTOBER 29, 2021

There has been much talk in the news about forecasts - and while most have been wrong they are still more accurate than Fortune Cookies! Thanks to satellites, computer modeling and doppler radar, weather forecasts are more reliable than ever before.

Hospitality 129

Hospitality Education Sales Start-ups 129

Martech

NOVEMBER 17, 2022

Due to the depreciation of third-party cookies and new regulations that govern how companies obtain permission to use customer data, many of the usual streams of data are being interrupted, causing signal loss. The post How companies are leveraging clean rooms and first-party data as cookies vanish appeared first on MarTech.

Campaign 107

Campaign Government Customers Process 107

Salesforce

NOVEMBER 17, 2021

Can you imagine Santa navigating Christmas Eve without cookies fueling his mission? Internet browsers have begun phasing out third-party cookies — the small identifiers that track user behavior across websites — in response to growing concerns about online privacy. In fact, 62% of marketers still use third-party data in some capacity.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98