SaaStr

MAY 20, 2025

The HubSpot Journey: From Inbound Marketing to Complete CRM+ Platform HubSpot began with an idea in 2006: to own the inbound marketing space. Each module connects to the same Smart CRM database, creating a seamless ecosystem powered by AI. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers 109

Customers Non-Profits Education Cross-sell 109

SaaStr

MAY 28, 2025

It never had a downturn, and just keeps on growing at top-tier rates, selling both to SMBs and now larger enterprises. This is what 12x ARR selling to SMBs++ looks like. This upmarket movement isn’t just about customer counts – larger customers now represent a significantly higher percentage of total ARR.

Non-Profits 79

Non-Profits Profit margin Cross-sell Represent 79

Hubspot

FEBRUARY 24, 2021

That's why you need a CRM. There are four main advantages of using a CRM. Benefits of CRM. With a CRM, you can automate tasks like call and activity logging, reporting, deal creation, and more. Essentially, a CRM boosts rep collaboration and efficiency. CRM Terms to Know. Better Customer Experience.

CRM 91

CRM Contact SQL Cross-sell 91

Martech

FEBRUARY 24, 2025

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. AI agents: Changing the game AI agents represent self-learning, continuously evolving systems that can act on data with minimal human intervention.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

PandaDoc

MAY 22, 2025

Sales enablement is all about providing sales teams with the content, tools, training, and support they need to sell effectively. Sales enablement fundamentally boosts sales efficiency by enhancing the performance of sales representatives. What is sales enablement? you will set your team up for success. Want to dive deeper?

Sales 52

Sales Cross-sell Finance CRM 52

Salesforce

FEBRUARY 19, 2025

Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order? Customers and representatives can both access the latest order information through a variety of channels, from self-service portals to phone calls and even Slack messages.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Irrefutable and revealing, data will ensure your ICP is representative not of a fictitious ideal customer but your actual high-value buyers. What type of accounts do we not sell to? By Brittany Lieu , Marketing Consultant at Heinz Marketing. Qualitative Analysis.

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

ConversionXL

MAY 3, 2017

If you have a strong CRM, and an effective email marketing operation, you have a head start over plenty of advertisers, believe me. This segment represents newsletter subscribers, or leads who haven’t made a purchase from your store yet. This segment represents customers who have made one purchase. It’s widely used for a reason.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

MAY 5, 2022

The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Using a CDP, we can help prevent it.

Customers 127

Customers Cross-sell Gaming Up-sell 127

Score More Sales

AUGUST 5, 2011

Social Selling and Brand Building Dogs and Winners From a Cross-Country Drive. How could selling, customer service, cold calling, brand-building, and sales strategies have anything to do with our recent drive across the U.S.? Who is doing social selling and social, in general the right way (and building customers?).

Cross-sell 64

Cross-sell Sell Cold Call Non-Profits 64

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. They own the inventory, sell and serve ad placements, report on their performance and do not share data with other systems.

Cross-sell 128

Cross-sell Customer Relationship Management Campaign Relationship Management 128

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. This especially applies to CRM and managing customer data, and quota attainment. A lot of sales reps end up competing on who sold the most or what product is selling faster. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

SaaStr

MAY 24, 2023

It’s crossed $640,000,000 in ARR, growing a stunning 50%! That doesn’t mean huge enterprise customers, but here it’s their $50k+ ACV ones, which now represent 28% of revenue, up from 22% just a year ago. Product expansion key to its growth — its new Sales CRM already seeing very rapid adoption.

Cross-sell 130

Cross-sell Represent CRM Growth 130

Veloxy

AUGUST 23, 2023

AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation. The right tool in the hands of sales representatives can be a game-changer.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Sales Hacker

NOVEMBER 23, 2020

Sell as a team. Coordinate with cross-functional teams. If you’ve got a room full of reps trying to close those final deals and executives juggling end-of-year priorities, you need to ensure you’re delivering maximum value without taking too much time away from selling activities. Gain executive support. Create consistency.

Closing 131

Closing Cross-sell Contact CRM 131

Anthony Cole Training

FEBRUARY 24, 2012

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. How to Sell (21). Sales Representative (5). Sales Representatives (3). Selling (45).

Objectives and Key Results 144

Objectives and Key Results Cross-sell Drivers/motivators Sales 144

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. Instead, they rely heavily on their field representatives to be their eyes and ears. Working in sales requires persistence, and sometimes representatives can run out of steam. Upsell/Cross-Sell Rates. The most qualified leads in your CRM? Employee Satisfaction.

Territory 101

Territory Cross-sell A/B testing Promote 101

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Salesmate

MARCH 27, 2020

Yes, we are talking about CRM (customer relationship management) software. CRM software provides businesses with an accurate picture of their customers, with relevant data that is not conflicting in nature. CRM software helps businesses to have an experiential relationship with their customers rather than a transactional one.

Customers 123

Customers CRM Contact Customer Relationship Management 123

Veloxy

MAY 24, 2023

It represents the volume of prospects your sales team engages with at any given time. Average Deal Value : This component represents the average monetary value of each deal or opportunity in your pipeline. Value-Based Selling : Emphasize the value and benefits your product or service brings to the customer.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Partners in Excellence

JULY 8, 2013

The way customers buy is changing, the complexities of our own products and solutions, the broad range of people involved in the customer buying process mandates a different approach to selling and careful reconsideration of how we define the role of account and territory managers. And all the traditional selling skills underlie all these.

Territory 120

Territory Account management Cross-sell Sales 120

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

MAY 12, 2025

In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is prioritizing long-term customer relationships over short-term wins. It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers.

Cross-sell 59

Cross-sell Territory Finance Contract 59

Salesforce

NOVEMBER 18, 2024

These agents generate responses that are consistent with your company’s brand voice and guidelines using trusted business data, including Salesforce Customer Relationship Management (CRM ) data, external data from Data Cloud , and more. However, 85% of customer service representatives at organizations that use AI say it saves them time.

Service 52

Service Non-Profits Territory Trust 52

ConversionXL

NOVEMBER 27, 2018

After booking a meeting with a representative, Segment immediately reassures users that “You’re in Great Company” and offers several success stories and strong social proof : ( Image source ). Pitch an upsell or cross-sell. television), a specific discount on an upsell or cross-sell item makes more sense.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

DECEMBER 8, 2022

Sales reps spend only 28% of their week selling, down from 34% in 2018. Sellers want to sell, but they spend more than two-thirds of their time distracted by record keeping, broken processes, tool management, and tasks like data entry and lead management. 81% of sales representatives say team selling helps them close deals.

Cross-sell 98

Cross-sell Gambling Quota Sales 98

Veloxy

APRIL 11, 2023

It helps eCommerce companies personalize communications, upsell/cross-sell, and reduce cart abandonment rate. Data enrichment, analysis, and applications: With AI, you can add data from outside sources to a company’s database (usually a CRM) and efficiently organize and use it. Intelligent data updating.

Pipeline 130

Pipeline Sales CRM Price 130

SaaStr

MAY 27, 2021

A Pair of Sales Development Representatives. The second pipeline hire should be a mid-level sales development representative (SDR). Once they do, the founder can attend meetings and use their passion and intel of the product to sell. . Sometimes SDRs are referred to as BDRs, business development representatives. .

Pipeline 98

Pipeline Quota Represent Cross-sell 98

Hubspot

SEPTEMBER 27, 2019

Sales data can help representatives avoid pursuing bad-fit customers , and it can inform new opportunities that sales teams wouldn’t detect otherwise. How much revenue is generated by each product, product line, or service that you sell. cross-selling, upselling, repeat orders, expanded contracts, etc.). Sales Data.

Territory 99

Territory CRM Sales Cross-sell 99

Martech

FEBRUARY 15, 2024

If the list of participants grows beyond the level for effective collaboration, break the team(s) into workstreams, each with a leader who can represent the group. Email and social are typically the first channels to focus on cross-selling the two brands. Back-end CMS, personalization, and CRM systems are messy.

Objectives and Key Results 109

Objectives and Key Results Cross-sell Campaign Strategize 109

Sales Hacker

SEPTEMBER 27, 2024

Set up a “Funnel GPS Call” – a call to unify sales, marketing, and partnerships Atlan runs “Funnel GPS Calls,” which are cross-functional meetings that bring sales, marketing, and partnerships together to review the pipeline and align on strategy. Sales teams use Crossbeam to pull partner overlap data directly into their CRM.

GTM 109

GTM Strategize Launch Pipeline 109

Salesmate

JULY 8, 2020

If you’re serious about applying this approach, I recommend you buy the book Sell Like Crazy , by Sabri Suby. Therefore, I recommend you use an automated tool for your CRM. If you’re meeting a company representative, research their organization. Sell their goals. It’s an easy read and covers the theory in a lot of depth.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Salesforce

NOVEMBER 9, 2021

And they need to look beyond the traditional functions of their CRM , shifting its use from a system of record to a platform for more effectively managing customer relationships with artificial intelligence (AI) and predictive capabilities over time. It’s really easy to sell something once. Push your CRM to the limit.

Customers 98

Customers CRM Finance Cross-sell 98

Salesmate

DECEMBER 4, 2020

What does CRM stand for in Financial Business? Almost 47% of businesses have started using CRM for maintaining customer services and relationships. Also, with the statistics of 60% of people using multiple search engines to find a particular website, the use of CRM has increased even further to get more data on their target audience.

CRM 52

CRM Service Finance Customer Relationship Management 52