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5 key trends we’re seeing in B2B marketing

Martech

And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. So, we marketers need to get on board.

B2B 136
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How strong brands build stronger B2B pipelines

Martech

When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. That’s the key to building a brand while also building pipeline.

Pipeline 115
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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If Now we all use Zoom for our meetings. The truth is that most sales meetings, online or in person, always were and often still are boring lectures. .

Meeting 118
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Revenue Enablement: The Complete Guide for 2023

Veloxy

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important? Want to incorporate revenue enablement with field sales?

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AI and Cybersecurity: How Rubrik’s Co-Founder Built a $1B+ ARR Platform While Joining the AI Revolution

SaaStr

Radical Transparency in Customer Relationships Perhaps counterintuitively, Rubrik’s approach to customer challenges is radical honesty, even when it means admitting they can’t meet requirements. ’ After evaluation, we realized we couldn’t meet their 7x reduction requirement. I can do 100% AI code.

Legal 102
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. It also helps build a stronger brand that is committed to meeting individual customer needs. This increases the likelihood of additional purchases.

Service 69
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 81