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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

4 Unexpected Learnings from Databricks’ Sales Growth Machine Calendar scraping reveals top performers spend disproportionate time on new prospects – Databricks uses calendar data to track how their best AEs allocate time, discovering that overachievers focus on prospect development over existing accounts.

Growth 76
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How to revamp your lead scoring strategy for 2025

Martech

Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy. Incorporate engagement data for real-time insights Understanding engagement data is key to gauging a prospect’s interest and readiness to purchase. Growth trajectory Companies on a growth trajectory (e.g.,

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

SMBs must adopt a customer-centric mindset and implement effective email nurture journeys that guide prospects from interest to purchase. We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Wondering if you should sell or not?

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

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Whatever It Takes In Sales

Iannarino

Here are five better ways to enhance your success without selling your soul. In sales, you walk into your prospective client’s office alone, and you are personally responsible for winning their business. But there are other challenges, like a sales process that crowds out what would actually help your prospective client.

Sales 334
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How strong brands build stronger B2B pipelines

Martech

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. How do you get there?

Pipeline 113