ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 114

Sports Gambling Manufacturing Launch 114

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 100

Growth GTM SQL Strategic partnership 100

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 4) Get Active About Upselling and Cross-Selling. Share your recommendations in the comments.

Cross-sell 78

Cross-sell Referrals Education Up-sell 78

Hubspot

MAY 3, 2013

Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We But it turns out a lot of people, including sales reps in stores that were selling Intel-based computers, still had no idea what Turbo Boost did. I kind of crossed my fingers on that.” Share your experiences with us in the comments.

Angle 78

Angle Cross-sell Up-sell Technology 78

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. Cross-posting content is ineffective. Your brand is now closer to being chosen when the need arises.

Campaign 122

Campaign Networking Non-Profits Launch 122

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 94

Trust Objectives and Key Results Engineering Negotiate 94

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. While working with these brands is a great option to extend your reach, they take a piece of your profits and won’t share critical customer data with you.). Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008.

Closing 71

Closing Customers Niche Sports 71

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Try PandaDoc What is vertical marketing? Evaluate the competitive landscape Assess the competition within each vertical market you are considering.

Niche 52

Niche Cross-sell Price Referrals 52

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Gong.io

DECEMBER 15, 2022

The importance of this can’t be overstated, especially given the time-consuming nature of sales where reps spend around two-thirds of their time on non-selling activities. . Common goals include: Growing market share in a particular region. Launching a new product. How to map sales territories effectively.

Territory 62

Territory Cross-sell Sales Non-Profits 62

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data. This can lead to prioritization issues, where critical tasks are dismissed in favor of seemingly urgent but less important activities.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Gong.io

DECEMBER 14, 2022

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Sales efficiency is key for a high-performing sales team, especially when reps spend most of their time not selling. Or launch a new product?

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

Gong.io

FEBRUARY 9, 2019

Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. Focus on selling the meeting, not on asking a probing question your sales manager would be proud of.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

SaaStr

JULY 11, 2019

Jason Lemkin: That’s what drove these last four months as you’re crossing the million in revenue. That was the, was more market pull. Like we had no marketing, like no marketing initiatives four years in a row. So when we launched Talkdesk in 2011 on stage. Why will the partners sell you?

Launch 108

Launch Technology Technology Up-sell 108

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). It was a breaking story across the marketing and advertising industry. It was a hit. The Lesson. Yeah, I am.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). Marketing can make a relatively inexpensive product seem luxurious and essential. It was a hit. Yeah, I am.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

SaaStr

JUNE 28, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. If ACV increase is a core focus for our startup, should we hire a sales rep solely selling to enterprise?

Price 50

Price Cross-sell Up-sell Start-ups 50

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Launching the invasion. In both cases, the reason we have separate markets is that the customers could not have referenced each other. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. To limit sales cannibalization, we try to introduce customers to new products or cross-sell rather than leading with hero products.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

SaaStr

APRIL 10, 2025

Market Leadership and Penetration What’s remarkable about Klaviyo is their market penetration within their core Shopify ecosystem, where they have over 50% market share – far beyond the typical 10-20% ceiling that most SaaS platforms hit.

E-commerce 65

E-commerce B2C Customers Strategize 65

Search Engine Land

JANUARY 10, 2023

2019: The virtual assistant devices became the fastest-selling consumer technology, dramatically outpacing wearables and VR. 2012: Google remained tightlipped about exact numbers, but a spokesperson confirmed that “since launch we’ve more than doubled the number of domestic (i.e., Google Launches A Worldwide Science Fair For Teens.

Finance 78

Finance Engineering Launch Networking 78

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90