Martech

NOVEMBER 12, 2021

According to Hensell Demand it has even been known for Amazon to approach the manufacturer and offer to place a larger order than the successful seller. And then there’s the reported practice of simply copying a successful product and putting Amazon branding on it. Sellers and aggregators.

Cross-sell 110

Cross-sell Manufacturing Price Presentation 110

Salesforce

JULY 18, 2022

Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards. Your customer service teams can make money — here’s how.

Contact 98

Contact E-commerce Cross-sell Manufacturing 98

ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. Target customers. Product overview. Product overview. Product overview.

E-commerce 121

E-commerce B2C Manufacturing Hospitality 121

Search Engine Land

DECEMBER 6, 2022

For many years, my agency handled SEO for a leading HVAC manufacturer. The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. Now that you have this built out, consider how you might cross-promote (through internal linking ) within your website.

UX 81

UX Manufacturing User Experience Cross-sell 81

Martech

JULY 24, 2023

Now here’s a welcome email that I love from Ooni, a European pizza oven manufacturer: Before I enabled images on this email, I could read the text next to the images, so the email didn’t have to rely on the images to deliver its message. I also like the email that promotes their partnership program (second email).

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

Hubspot

OCTOBER 15, 2020

There was a time when selling products was simple. It’s the different places you sell your products, right? You sell your lines straight to their end-users. The principal players in such more complex chains are as follows: Producers – These are the manufacturers who make products or their constituent parts. Image Source.

Retail 89

Retail Manufacturing Cross-sell Sales 89

Martech

AUGUST 2, 2022

Unseen by the customer is the network of manufacturers, shippers and warehouses that meet demand with supply. Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A A marketing guy will say ‘buy what is promoted.’ They sell through, or sell out, or are left with a s**t ton of stock.”.

E-commerce 102

E-commerce Retail Cross-sell Teamwork 102

Salesforce

DECEMBER 4, 2023

Here’s an example: Joy’s Toys, a toy manufacturer, is focused on growth but doesn’t have a clear target KPI for lead generation that incentivizes reps to keep their pipelines full. If upselling or cross-selling are not possible (due to product portfolio, pricing structures, etc.), Typically measured yearly.

Cross-sell 105

Cross-sell Pipeline Contract Sales 105

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Partners in Excellence

JANUARY 10, 2017

It’s what causes our customers and prospects to shut down, ignoring our best efforts to engage them and sell them something (you can begin to see the challenge with that statement.). Yes, every once in a while a customer or prospect crosses over to our side of the chasm. What are you doing to cross that chasm?

Cross-sell 63

Cross-sell Customers Manufacturing Healthcare 63

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. Unless you want to go through the whole exercise again, you need to put in place policies to promote good, clean data habits.

Transportation 116

Transportation Healthcare Campaign Cross-sell 116

ConversionXL

JANUARY 29, 2016

Even if you’re not a car manufacturer and handle all your business online, you can use the same principle by testing the idea on the cities that drive the most traffic. Selling luggage ain’t exactly a sexy thing. And cross-selling laptop bags to people who have bought computers from other retailers is just evil freakin’ genius.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Sales Hacker

JUNE 3, 2021

When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. B2B clients are purchasing your products to use in their manufacturing process (e.g. automobile parts to repair cars), to sell to their customers (e.g.

B2C 102

B2C CRM B2B E-commerce 102

Sales Hacker

JUNE 14, 2021

ABM Example 2: How an e-commerce firm used ABM to drive a buying consensus with a “stuck” manufacturer. In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”. Even though revenue derived from existing customers account for 70.1%

GTM 109

GTM E-commerce B2B Profit margin 109

Partners in Excellence

JUNE 7, 2012

” “Sales is not like manufacturing! ” Certainly, standard work in sales can never be as precisely defined as a manufacturing process. 38% of those using the process can sell value and avoid discounting, where only 4% of those who have no sales process do the same! Customer satisfaction/Net Promoter.

Territory 100

Territory Sales Manufacturing Objectives and Key Results 100

Hubspot

JUNE 14, 2012

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. For the love of SEO , don’t stop at the manufacturer’s description !

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Hubspot

APRIL 6, 2012

Many ecommerce product pages include hackneyed, generic product descriptions -- I get it, it's much easier to just plop in the manufacturer's description. 8) Use a Recommendation Engine to Increase Product Cross-Selling. 4) Include User Reviews and Unique Content.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Hubspot

FEBRUARY 7, 2018

On the other hand, if you go into manufacturing sales, you’ll probably be responsible for handling deals from start to finish. Not only is there a clear promotion path, you don’t need much experience. The vast majority of candidates are ready to be promoted after approximately six to 18 months in a sales development role.

Territory 101

Territory Commission Outside Sales Account management 101

Search Engine Land

NOVEMBER 29, 2022

Williams-Sonoma, Inc.”), French press coffee maker manufacturer Bodum sued their former retail partner Williams-Sonoma under similar circumstances. Williams-Sonoma had sold Bodum products for a time but eventually discontinued selling them, opting instead to manufacture their own branded French press coffee makers. The Bodum v.

Territory 100

Territory Engineering Retail Promote 100

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Use social selling : Social selling involves using social media platforms to build relationships with potential customers and generate leads.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Well, if that was the intent with which Chicago Lewis was sent on assignment, no wonder they felt compelled to manufacture outrage. Promotes the company’s value proposition of saving money.

Engineering 121

Engineering Niche Promote Up-sell 121

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Yes, they see that you sell stuff, but how are you better or different?

Conversion 105

Conversion Retail Price Cross-sell 105

Salesforce

MAY 15, 2025

This enables seamless cross-platform automation for tasks like data synchronization and notifications. This new payment option gives customers more wiggle room and it’s a major talking point for our sales teams because it’s a core part of how they’re selling. Now, get this: Flex Credits are here! Why should you care?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Cross-sell Manufacturing Trust 52

Hubspot

AUGUST 21, 2012

The company works with a massive cross-section of industries, from government to life sciences. At Deloitte, their knowledge is their selling point, so creating informed, useful content is core to their marketing strategy. FireRock's Powerful Pinterest Content.

B2B 78

B2B Customer Relationship Management Relationship Management Networking 78

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

PandaDoc

JUNE 1, 2023

Up-selling and cross-selling — most CPQ software allows you to easily tailor sales offers to your customers with a few clicks. How CPQ helps Whether you are in e-commerce, manufacturing, finance, or legal, CPQ software offers a variety of ways to promote your brand and improve customer satisfaction.

E-commerce 52

E-commerce Profit margin Legal Price 52

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Promotions are highly visible. Social commerce sales will reach $2.9 There are 2.6

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Search Engine Land

FEBRUARY 6, 2023

Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. Yahoo Adds Featured Search Builder Sites Box 2007: Yahoo added a box to the home page in order to promote user-generated search sites. Here’s why. And How Much, Exactly?

E-commerce 77

E-commerce Government Engineering Angle 77

PandaDoc

SEPTEMBER 17, 2024

Rather than sending out long-form Word documents with a set of instructions about how to move the team forward, Miro promotes creating a better sales environment through more visually supported, hands-on knowledge sharing. 5 Capterra Rating: 4.7/5 Building a board in Miro is simple.

Contract 98

Contract CRM Legal Sales 98

Spiro Technologies

FEBRUARY 24, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course having fun along the way. Carissa Gudenkauf: Manufacturing, process engineer, working under the engineering department, which is very much detail-oriented, and structured.

Manufacturing 52

Manufacturing Engineering Start-ups Cross-sell 52

Outreach

APRIL 22, 2021

No matter the new trends, promotional sales, or competitor promise, customers are 23% more likely to spend money with brands they trust. Companies who improve customer engagement may see a 22% increase in cross-sell revenue , a 38% increase in upsell revenue, and a 5%-85% jump in order size. Some would argue even more.

Conversion 52

Conversion Customers Pitch Cross-sell 52

Spiro Technologies

AUGUST 3, 2023

On this podcast, I talk with company leaders about how they’re monetizing the business of making, moving, and selling products and having fun along the way. My background’s in manufacturing. Adam Honig: We have customers who sell branded swag with their company name and they give it out to their employees as well.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Time to take notes. Anita Nielsen.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Understanding the Sales Force

NOVEMBER 11, 2013

Understanding the Sales Force by Dave Kurlan I recently published, Increase in Social Selling Yields No Improvement in KPI''s. The discussion, comments and opinions, especially at CustomerThink.com , helped me to realize why so many experts are arguing - not only about the future of selling - but about what''s taking place today, right now.

Objectives and Key Results 87

Objectives and Key Results Manufacturing Cross-sell Sales 87