SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. You need to set up a dev environment, install packages, configure DB, and, if lucky, deploy.

80

80

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

OCTOBER 24, 2022

Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones. Primarily through upselling and cross-selling — and the results are intriguing. Winning more market share.

Cross-sell 66

Cross-sell Drivers/motivators CRM Sales 66

Hubspot

JULY 22, 2020

For those just starting out with branding, think about your company's mission and goals. Invest in upping the branded content on your social media and website. For instance, assigning negative keywords makes your content show up on more relevant SERPs. Cross-Selling and Upselling: The Ultimate Guide.

Referrals 101

Referrals Cross-sell Price Clients 101

Miller Heiman Group

MARCH 13, 2019

If your organization refers to sales enablement as a project or program, you’ve set yourself up for failure. Typically, projects and programs have a start date, an end date and are usually associated with training. Start this process by developing a formal sales enablement charter. This win rate is 7.8

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. That’s also when you start answering your own “how.”

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Hubspot

OCTOBER 16, 2017

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. It doesn’t matter how much (or how little) they sell, their take-home earnings are set. Increase cash flow.

Commission 101

Commission Quota X-functional Non-Profits 101

Search Engine Land

JANUARY 6, 2023

In about a month, Google would start making moves to correct its perceived, growing relevancy problems with the Panda Update. I don’t even want to think about how much spam has been created since the start of this year – especially with the explosion that is ChatGPT. Report: Yahoo Search Share Up After Firefox Deal.

Sports 114

Sports Gambling Manufacturing Launch 114

Hubspot

AUGUST 22, 2022

Let’s start by taking a look at how the sales field has changed from 2021 to 2022, and dive into the biggest sales trends of the year. Selling by offering a solution rather than pitching a product/service is key to sales pros. How Salespeople Build Rapport When Selling. The Top Sales Goals. The Top Sales Challenges.

Cross-sell 69

Cross-sell B2C Sales CRM 69

Salesforce

OCTOBER 12, 2021

Sign up now. It’s an evolving discussion that comes up with our customers every day. They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. It’s a broader term, inclusive of growing talent, market share, brand relevance.

Gaming 98

Gaming Cross-sell Sales Finance 98

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Real Estate 117

Real Estate Contact Campaign B2B 117

Sales Hacker

FEBRUARY 7, 2018

Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. How the numbers add up. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT.

Growth 99

Growth GTM SQL Strategic partnership 99

Salesforce

APRIL 28, 2022

We’re also starting to see a long-expected dip in consumer optimism. Worldwide, consumers are facing historic levels of inflation that haven’t let up since early 2021. Food and beverage brands and retailers, traditionally digital laggards, got scrappy and set up online storefronts or partnered quickly in response.

Retail 98

Retail Cross-sell Sales Growth 98

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

OCTOBER 12, 2017

To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below. By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. What is their market share?

Cross-sell 101

Cross-sell Follow-up Promote Price 101

Sales Hacker

SEPTEMBER 4, 2018

Also inside are actionable steps to get started with CS! Marketing and Customer Success. Getting Started with Customer Success. Inspire new sales (upsell, cross-sell). Upsells and cross-sells can also be driven by a variety of roles and at moments throughout the cycle. Customer Success and Marketing.

Customers 67

Customers Cross-sell Referrals Growth 67

Closer's Coffee

JUNE 19, 2019

On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. In a cross-section of industries, the primary job of sales manager positions encompass: Recruiting Salespeople. Coaching and Teaching.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Hubspot

APRIL 1, 2019

team started sharing our deck before opening sales calls, we learned it’s a winning move. If you want to see how closely your buyer paid attention to your deck, start your call with, " Based on the information in the deck I sent, where should we start? ". Market dynamics and market share. Am I right?

Presentation 100

Presentation Technique Closing Sales 100

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 92

Trust Objectives and Key Results Engineering Negotiate 92

Hubspot

FEBRUARY 6, 2014

The availability of free, high-quality information online has simply changed the game for the way all businesses -- small and large -- communicate with and sell to consumers. And the truth about inbound marketing is this: It''s not going away. That''s why it''s so important for larger business to start moving to inbound now.

Cold Call 78

Cold Call Cross-sell Education Legal 78

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started. For the purposes of this post, we're assuming you've already come up with a great initial mobile app idea and have a goal to get as many downloads as possible upon launch.

Launch 101

Launch UX Networking Cross-sell 101

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. Early on, Canva teamed up with tech influencer Guy Kawasaki to advocate their mission as “Chief Evangelist.”

Campaign 122

Campaign Networking Non-Profits Launch 122

ConversionXL

JUNE 16, 2022

For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. How to create a marketing playbook.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

NOVEMBER 8, 2018

But there are opportunities, too—especially for those who start solving these challenges soon. For those who want to take advantage of current opportunities, there are a few places to start. For companies that sell on Amazon, getting Alexa to choose your products requires optimizing for Amazon Choice. Yes, we’re sure.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Prior to starting WebPT, I had been practicing for about 15 years specializing in sport’s medicine and out patient orthopedics. I started in the marketing department. How hard can it be?

Closing 72

Closing Customers Niche Sports 72

Sales Hacker

DECEMBER 20, 2018

We all saw what happened when the Baby Boomers started delaying their retirement— the strong majority could attest that ageism is alive and well in America. The solution is wrapped up in the Sales Flywheel where the customer experience is at the center. I serve as a mentor for people just starting out but also have a mentor myself.

Customers 77

Customers Cross-sell Quota Technology 77

Heinz Marketing

APRIL 8, 2019

Catch up on past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. Matt: You bring up a number of really important points. We have it linked in the notes we have it up on the salespipelineradio.com. As we see more A.I. Liz: That’s our goal.

Pipeline 73

Pipeline Cross-sell Sales Up-sell 73

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM. billion in 2022 to $402.4

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Gong.io

AUGUST 24, 2022

If you’ve worked more than one month in sales, you know that the new quarter starts the minute after the last one ends. Sales forecasts are also put to use further up the management chain. From there, you apply your market share (as a percentage) to calculate forecasted revenue. Bottom-up forecasting .

Territory 62

Territory Pipeline Finance Sales 62

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. So to help you start advertising on Amazon, we’ve created this simplified guide that fleshes out each type of ad you can run on Amazon and some of their best practices.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 74

Technology Technology Cross-sell Referrals 74

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. First, you’ll want to find a video marketing tool to help you.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52