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How to un-silo your organization and be more customer-centric

Martech

Product management is in charge of anticipating and meeting customer’s emerging needs. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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How to make the jump from product-market fit to platform-market fit

Martech

This approach meets multiple customer needs with integrated solutions while allowing the company to grow efficiently across its products. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. This sharpens the team’s upsell and cross-sell strategies, improving retention.

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5 key trends we’re seeing in B2B marketing

Martech

And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. It’s hard to keep up! So, we marketers need to get on board.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.

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How to Use Body Language to Increase Sales

Veloxy

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. If you don’t, your audience will pick up on it and won’t trust or value what you’re saying. Use These Body Techniques to Sell More. Non-Verbal Cues to Watch Out For in Meetings. Facial Expressions.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. In addition, the integration of AR and VR technologies opens up exciting possibilities for enhancing the loyalty program experience.

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What It Means When You Trash Your Competition

Iannarino

The first reason that message would fail to gain a meeting is that mature businesspeople understand that their partners will have some challenges producing the results they need. His main goal, though, was to sell his solution, something his email made perfectly clear. There is nothing wrong with being an expert on what you sell.

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