Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. For example, your sales methodology creates a structured framework for deal progression. Below are the top 10 skills to nurture: 1.

Objectives and Key Results

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. In this piece, we’ll explain how to use these new features and how these features will present new data, AI, and multichannel opportunities.

Cross-sell

Sales Nexus

NOVEMBER 27, 2024

Mastering the Art of Empathy in Sales: An Inside-Out Guide to Selling In the fast-paced world of sales, success often hinges on more than just hitting quotas and closing deals—it’s about forming genuine connections with your prospects. The Inside-Out Selling: Reminders guide emphasizes that empathy starts with looking inward.

Cross-sell

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling. You know this.

Negotiate

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. Being persuasive without being pushy is the key.

Objectives and Key Results

RingDNA

JULY 1, 2025

Even if you’re not using Guided Selling by Revenue.io, this guide will provide you with touch patterns that you can start using right away to connect with more key decision makers and close more deals this quarter. We created a best practices guide that features nine of our favorite sequences from our own sales playbook.

Cross-sell

Martech

SEPTEMBER 26, 2024

The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. Your PR team can often present information in a more favorable light or downplay negative news, but they need accurate information.

Territory

Martech

JULY 17, 2025

Cross-platform digital and TV distribution. Net present value (NPV). B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. A 90-second montage with no product pitch. Causal chain : 50M+ views in the first week. 25% spike in engagement.

GTM

Partners in Excellence

JULY 3, 2025

We have the same problem with our frameworks, models, processes, and even in presenting our solutions. Or think about how we present our solutions to their problems. Honestly, we act like they should cross a desert just to reach our PowerPoint. But others don’t. But here’s the brutal truth, mates: Why the hell should they?

Teamwork

Highspot

JULY 3, 2025

Enablement focusing on content management Through marketing and sales team collaboration, B2B sales enablement teams can turn their attention to: Content marketing: Developing detailed assets that can be leveraged for account-based selling, ad-hoc prospect and customer engagement, and content management.

B2B

Salesforce

DECEMBER 20, 2024

You can also send content targeted to the buying committee within a company that builds on presentations, pitch decks, and overall messaging. However, if you don’t make time to understand them, you could be leaving revenue on the table. For example, you can host personalized events to get face-time with customers.

B2B

RingDNA

MARCH 26, 2025

This means that you should take care to present yourself as professionally as possible. If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance.

Closing

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. This can offer valuable insights into their priorities for you to cross-reference. Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced.

B2B

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Complex sales challenges Complex sales processes present unique challenges due to product/service intricacy, team involvement, and procedural complexities.

Objectives and Key Results

Highspot

OCTOBER 14, 2024

If they spend more time on administrative tasks than selling, it’s a sign that responsibilities, technology, and processes may need a closer look. You might also notice that reps spend a lot of time on manual data entry, transferring information between systems rather than focusing on selling. Do the costs outweigh the benefits?

Teamwork

Sales Hacker

JANUARY 24, 2025

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Leverage cross-functional insights Marketing, product, and sales must work in tandem. Look for T-shaped players people with deep expertise in one area but cross-functional ability to collaborate across departments.

GTM

Salesforce

MAY 15, 2025

This enables seamless cross-platform automation for tasks like data synchronization and notifications. This new payment option gives customers more wiggle room and it’s a major talking point for our sales teams because it’s a core part of how they’re selling. Now, get this: Flex Credits are here! Why should you care?

Original Equipment Manufacturer

Sales Nexus

SEPTEMBER 18, 2024

Likewise, it is almost impossible for a salesperson to fully appreciate how much information the customer is presented with online and how that colors their perspective. It’s easy for salespeople to see themselves as the conduit for all information instead of the sales CRM, marketing messages and other sources.

CRM

SaaStr

AUGUST 1, 2025

The Making of a Vertical SaaS Giant: Inside ServiceTitan’s Journey When Ross Beastman joined ServiceTitan in 2018 as employee #354, venture capitalists were telling him he was “crazy” to sell software to plumbers. The phone call to his wife was simple: “I’m going to Los Angeles to sell software to plumbers.”

Non-Profits

RingDNA

APRIL 25, 2025

This aligns with broader sales research indicating that the late afternoon often presents an optimal opportunity to engage buyers when their schedules are more flexible. But you should consider, especially if you’re selling SaaS software like we do, experimenting with late afternoon call blitzes to top leads.

Cold Call

Sales Nexus

SEPTEMBER 18, 2024

Likewise, it is almost impossible for a salesperson to fully appreciate how much information the customer is presented with online and how that colors their perspective. It’s easy for salespeople to see themselves as the conduit for all information instead of the sales CRM, marketing messages and other sources.

CRM

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Consumers feel besieged by pervasive and invasive marketing. And who can blame them? The solution is “un-marketing.”

Trust

Martech

JULY 18, 2025

Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. Mix up how you present things. Brands like Adobe do this well by using creative examples that spark interest without pushing a hard sell. Other sources report 3.7 hours per month and 4 hours, 40 minutes per month.

B2B

Sales Hacker

FEBRUARY 24, 2025

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. How-to videos.

B2B

Sales Hacker

JUNE 3, 2025

And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. They can swipe right, swipe left based on how good that prospect looks, you know, to be a fit for the product that they’re selling.

GTM

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customers

Salesforce

APRIL 28, 2025

Maybe it was that beautifully presented candle in your feed? Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience.

Follow-up

Hubspot

FEBRUARY 12, 2025

This functionality of the tool became our unique selling point (USP) and users started outputting personalized content. The importance of partnering with influencers, other entrepreneurs, and organizations in the AI space to cross-promote cannot be overstated. Source I learned that the key to success depends on engaging users.

Minimum Viable Product

SaaStr

MAY 20, 2025

Create Multiple Revenue Expansion Levers : Successful SaaS businesses need multiple ways to increase customer lifetime valuenew products, tiered pricing, usage-based components, and cross-sells.

Customers

Hubspot

MARCH 21, 2025

Savvy businesses know which organizations pose a threat, present healthy competition to monitor, and may prove a close ally. Independent Software Vendor (ISV) Partners build and sell apps that enhance our softwares capabilities. That includes sharing marketing enablement resources and co-selling support.

Commission

Martech

FEBRUARY 25, 2025

Sell the idea before you pitch it The worst way to introduce a new idea is by blind-siding leadership in a meeting. When you formally present it, it won’t feel like a radical proposal. Dig deeper: 5 secrets to cross-functional collaboration in marketing Final thoughts Having the best idea isn’t enough.

Pitch

Highspot

MARCH 31, 2025

Whether your team sells direct, through brokers, or with distribution partners, tools like Highspot’s AutoDocs let them customize coverage comparisons or premium breakdowns without touching compliance-critical language. These personalized interactions build trust, improve conversion rates, and create natural opportunities to cross-sell.

Government

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell

Veloxy

JUNE 24, 2021

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. Use These Body Techniques to Sell More. For instance, crossing your arms is a sure sign of defensiveness, anxiety or insecurity. This means no toe tapping or constantly crossing and uncrossing your legs.

Cross-sell