Search Engine Land

OCTOBER 19, 2023

This paradigm is game-changing because, although LLMs can memorize facts, they are “information-locked” based on their training data. I suspect these are some reasons why Google did not move on this technology sooner, but since they finally got in the game, let’s talk about it. It can still hallucinate and get things wrong.

CTR 141

CTR Follow-up Engineering Presentation 141

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

ConversionXL

SEPTEMBER 15, 2016

Is a CTR of 20% good or bad? Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR. So using CTR and quality scores is our way of incorporating that feedback into ad serving.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

SEPTEMBER 11, 2014

Focusing on a theme restricts your impressions to people searching for that theme & focused quality ads increase the likelihood of a click – These two factors combine to lift the CTR of the keywords you’re running. According to Google, a good CTR in the search network is one that is above 1%.

CTR 114

CTR Lead generation Electricity Service 114

Hubspot

FEBRUARY 28, 2018

Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? They don’t open your emails because they know you’ll appreciate the CTR, and they don’t subscribe because they want to help you out. Why do they subscribe to one channel over another, or click on one CTR but avoid another?

CTR 78

CTR Click Through Rate Gaming Campaign 78

ConversionXL

MAY 6, 2014

Adding the word ‘today’ at the end of the headline increases the CTR to 3.94. Unsurprisingly, reducing the urgency of this word to ‘this week’ or ‘this month’ reduces the CTR. But strangely, increasing urgency in this case also reduces the CTR. What gives? It turns out, that the right amount of urgency depends on the context.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

NOVEMBER 22, 2022

Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. Based on those figures, your CTR would be 50%. So what’s a good CTR?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

AUGUST 31, 2023

ChatGPT ‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. Another example is correlation analysis.

CTR 108

CTR Conversion Launch Gaming 108

ConversionXL

NOVEMBER 25, 2020

The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. It’d be great to say that a 10% CTR and 6 minute AVD will make you a million-subscriber channel, but you might just have a super engaged niche market without large growth potential. Vanity metrics.

CTR 129

CTR Entertainment Click Through Rate Education 129

RingDNA

MARCH 26, 2025

Expand Your Network with Game-Changing Connections We’ve all heard it: Your network is your net worth. It’s a space to identify not just talent, but people who could become game-changing partners in your business strategy, and a space to align their teams better.

Closing 62

Closing B2B Sell Referrals 62

Hubspot

JUNE 19, 2012

Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63 This translates to 1.93x the CTR for mobile Sponsored Stories than desktop Sponsored Stories -- and not at a huge cost. Spruce Media indicated to MediaPost that its testing with mobile-only Sponsored Stories have generated CTRs ranging from.8%

CTR 78

CTR Click Through Rate Campaign Launch 78

Sales Hacker

NOVEMBER 11, 2019

Selling to Fortune 500 companies is a different game than SMB. Here is how my results looked at the end of my first set of campaigns: You might notice my click-through rate (your CTR measures the % of clicks from people in my market who have seen an ad and clicked it) for VPs of Ecommerce wasn’t too exciting.

Process 88

Process CTR Sell Cross-sell 88

Search Engine Land

JUNE 12, 2024

However, the team may be playing a long game and focusing on designing an entirely new category for “audience research tools.” The standard organic rankings could get a 35% click-through rate (CTR) alone, but taking up three key positions could drive up CTR due to brand presence on the page. 300,000 monthly searches.

CTR 98

CTR Referrals Contact Engineering 98

Search Engine Land

APRIL 19, 2024

Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. For example, putting your product in the first two titles (long name) and including the price as the final title is not ideal if Google decides to mix that order, even if the algorithm thinks it has a better CTR.

CTR 96

CTR A/B testing Objectives and Key Results Campaign 96

Search Engine Land

AUGUST 24, 2023

Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases.

CTR 91

CTR Conversion Launch Gaming 91

Hubspot

AUGUST 27, 2015

Trickery is a fool’s game! A: Export your keywords and work out your CTR averages. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. if I move from position 10 to position 9 I will receive 12 extra clicks based on site CTR averages?).

CTR 78

CTR Territory Follow-up Start-ups 78

Search Engine Land

NOVEMBER 28, 2023

How to drive SEO results in the next six months SEO is a long-term game. See nearly every SERP CTR study ever.) That means two things: SERPs (and SEO by extension) are a zero-sum game. This short, simple article will help get you back to basics right in time to kick-start growth for next year. To win, others must lose.

Growth 103

Growth CTR Gaming Start-ups 103

Hubspot

JUNE 29, 2011

This extra level of engagement can increase your ad’s CTR (click through rate). Although +1’s are not part of the quality score of your ads, the historical CTR of your ads is. Since your ads gain more credibility the more they are +1’ed, it increases the likely hood of other users enaging with your ads.

CTR 77

CTR Click Through Rate Contact Launch 77

Search Engine Land

JANUARY 17, 2023

Outbound links are way too easy for people to game to be a ranking factor, but it is important to note that the anchor text and the links you choose can help Google better understand your content so it can bring in value indirectly. So sure, it’s great for your site to have a higher CTR, but don’t expect it to help your rankings.

CTR 104

CTR User Experience Click Through Rate Closing 104

Hubspot

SEPTEMBER 30, 2013

Clickthrough rate (CTR) is the percentage of times a page from your website was selected from the full page of results by the user. Interpreting the CTR Story. Let’s go back to the main search queries report and sort our list by click-through rate or CTR. How should you interpret this number?

CTR 78

CTR Click Through Rate User Experience Engineering 78

ConversionXL

FEBRUARY 11, 2016

You don’t want to optimize for CTR or conversion rate. When they looked at CTR, exact led the pack… by a lot (5.53% vs. 2.73%). While IUC is dramatic, it’s mostly due to exact’s high CTR. It’s a simple concept: The higher your CTR, the less you pay and the more your ad is shown. Image Source.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Search Engine Land

OCTOBER 13, 2023

Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. The details of the competing bids are listed in the table below: In the example listed above, Ad 2 meets the threshold because its predicted CTR is 5% – 1% higher than the 4% required by Google.

Price 116

Price CTR Click Through Rate Campaign 116

Search Engine Land

APRIL 9, 2024

It helps align messaging to these issues for improved relevancy and CTR. Using generative AI in PPC Generative AI is a game-changing tool that saves time. Display placements Get to know your audience further with a prompt designed to find where they spend time. Then, you can focus your GDN investment on industry-specific sites.

CTR 101

CTR Campaign Strategize Gaming 101

Search Engine Land

FEBRUARY 20, 2024

Still, it remains an expensive guessing game that ultimately can lead to a dramatic traffic loss when Google finds out. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. In short, an SEO strategy focused on buying PageRank-passing backlinks can work.

Gambling 105

Gambling Cross-sell CTR Represent 105

Hubspot

JULY 13, 2015

Narrowing your target group will give you less overall views, but because you're reaching only the people who are relevant, your CTR is likely to be higher. What target audience has the highest CTR? And if you're looking to up your video game, check out Wistia's DIY office studio guide. So choose your KPIs and plan accordingly.

CTR 78

CTR Objectives and Key Results Campaign Start-ups 78

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). Meanwhile, we’ve gotten 3-5% CTR on mobile devices streaming a very high-end TV spot we produced. It is delivered within streamed content through services like Netflix and Disney+.

Campaign 98

Campaign CTR Gaming Service 98

ConversionXL

JULY 28, 2020

If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. CTR) on a specific product for female shoppers in Stockholm, on an iPhone, when coming from Facebook. System 1 makes life easier.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

AUGUST 19, 2020

Play the Long Game. An SEO friendly FAQ page can be a great way to increase your rankings and CTR. Let's dive into that, next. To land a high ranking for a fairly competitive term across all channels that your customers are using, you're going to need to put in the time. Here's what to focus on: Get your FAQ page optimized.

CTR 101

CTR Click Through Rate Drivers/motivators Engineering 101

Search Engine Land

NOVEMBER 17, 2022

Sign up from your phone”) in improving CTR and lowering CPC. You needed a strong negative game to do it. While not utilized in this test, there are studies done that show the benefit of citing the mobile experience in a mobile creative (i.e., How will this work with a low budget? Herein lies the true decision for the advertiser.

CTR 98

CTR Campaign Engineering Contract 98

Martech

SEPTEMBER 30, 2024

An average manager brushes off the “Domain Authority” or “organic CTR” of a specific article on your blog, and that’s OK. In a roadmap, the core SEO activities are ranked by their impact score, which ranges from 1 (insignificant) to 10 (game-changing). How our SEO roadmap beats a typical SEO audit 1.

CTR 69

CTR Drivers/motivators Gaming Growth 69

Search Engine Land

NOVEMBER 7, 2022

CTR, or click-through rate, is the percentage of people visiting a webpage who click a specific link. The best CTRs on a search engine results page belong to the top 5 positions. It also prohibits deceptive or manipulative behaviors that aim to trick users or game the ranking system. The level of quality you should aim for.

User Experience 103

User Experience CTR Click Through Rate Engineering 103

Hubspot

OCTOBER 31, 2012

With a look similar to Sponsored Stories, these ad units recommend games and apps instead of brand pages. Back in June, for instance, we saw from a TGB Digital study that desktop News Feed ads were generating a 0.588% CTR at $0.63 Here's how it might look on a mobile device, also courtesy of Inside Facebook: 4) Mobile App-Install Ads.

CTR 78

CTR Retail Promote Clients 78

Search Engine Land

AUGUST 18, 2023

Proactive reactivity is the name of the game here. Click-through rate (CTR) potential A keyword might have a high search volume, but the organic CTR might be low if the SERP is cluttered with ads, featured snippets, and other SERP features.

CTR 86

CTR Engineering Click Through Rate Strategize 86

Search Engine Land

JANUARY 30, 2023

I find that curious considering these are people from the same SEO community that used the CTR model from the 2006 AOL data as the industry standard for modeling across any search engine for many years to follow. In other words: Play word games with your domain. That said, Yandex is not Google. Make sure it’s a dot com.

CTR 23

CTR Engineering Represent Follow-up 23

ConversionXL

NOVEMBER 9, 2015

If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. EMK with subject “FREE BEER” will improve CTR, but probably reduce sales once customers figure out there is no beer on your site, certainly not free beer).

Conversion 112

Conversion UX CTR User Experience 112

Search Engine Land

MARCH 6, 2023

Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR. First Angry Birds Product Integration To Tout Bing 2011: Rovio and Microsoft struck a deal to integrate Bing search into the game.

CTR 78

CTR Territory E-commerce Networking 78

Search Engine Land

MARCH 30, 2023

Ranking in Google News can be a game-changer for content visibility. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. Don't expect an immediate impact.

CTR 116

CTR Angle Click Through Rate Follow-up 116