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Why you should turn off optimized targeting in GDN today

Search Engine Land

Let’s look at an example When a client wanted to run display campaigns to expand their reach, we launched them with optimized targeting turned on to test the feature. Invalid CTR dropped from 66% to 45%, a 31% improvement. The data shows that turning off optimized targeting led to a substantial decrease in invalid click volume and CTR.

CTR 90
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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

1, 2024–May 31, 2024): Gemini launched on Dec. This bucket helps keep the months clean, but now with Google’s product fully launched, this would be the most “advanced” they could be given the date range. Search term length has increased since the launch of ChatGPT, but it has been slow. CPCs are up, and CTR is down.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Their CTR often exceeds that of more familiar emails. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. High click-through rates. Real-time communication.

Growth 85
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Broad match keywords: When to test and when to avoid

Search Engine Land

When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research. Monitor these metrics closely to assess the effectiveness of your broad match strategy.

CTR 100
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The SEO’s guide to Google Search Console

Search Engine Land

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. You can segment this report based on clicks, impressions and CTR. May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools.

CTR 106
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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. Moonvalley launched Marey, an AI video model for Hollywood studios and filmmakers.

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The science behind high-performing calls to action

Martech

Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. Final checklist for crafting high-converting CTAs Before launching your CTAs, run through this checklist to maximize their effectiveness. Placement can also make a difference; try positioning the CTA above the fold or in a pop-up.