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Measuring customer acquisition cost: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Determine the number of new customers acquired: Identify the number of new customers acquired during the same period. This data can typically be found in your customer relationship management (CRM) system or sales reports.

Customers 113
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How Cloud Technology is Helping Expand Business (2025)

Salesforce

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. After all, holiday shopping accounts for 19.3%

Retail 52
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AI transformation: 2025 predictions

Martech

Dig deeper: The AI-powered path to smarter marketing Redefining content optimization for genAI retail search If youre in ecommerce, AI is already changing the playing field through genAI search tools like Amazon RUFUS. Customers arent just using keywords to find products and brands, theyre searching more conversationally.

Retail 113
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What Is an AI Agent For Small Business? 

Salesforce

But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. Owning a small or medium-sized business (SMB) is no small feat.

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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. Each customer expects personalized engagements and tailored offerings.

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Comic Con trivia, cat personalities and beyond: Empowering customer engagement

Martech

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. Sports, media, broadcast, shopping centers, retail, hospitality, CPG brands — any brand that has consumers at the heart of everything they do.” Komo was one of those big bets.”

Customers 110