Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. Stick around?

Customers 220

Customers Objectives and Key Results Objection handling Drivers/motivators 220

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Whats driving customer churn?

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Salesforce

FEBRUARY 20, 2025

That early robot’s need to remember ingredient locations and adapt to missing items operates on surprisingly similar principles to today’s digital agent planning a customer journey or orchestrating a supply chain. The key difference? This convergence of physical and digital AI marks a pivotal moment for enterprise leaders.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Sales Hacker

FEBRUARY 6, 2020

One of these facets is being ultra prepared for customer meetings. . The meeting is your chance for a live “at bat” with the customer. So, let’s look at what you can do before your customer meeting to set yourself up for success. . What is the objective of the meeting? . Don’t worry about what you can’t control.

Meeting 133

Meeting Customers Drivers/motivators Objectives and Key Results 133

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. Sales managers are the key to driving sales performance. As a result, they have had to adapt their messaging. 5 Things Sales Managers Can do to Close the Sales Gap.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

Veloxy

JANUARY 2, 2024

Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. Doing so allows you to identify and qualify potential leads for your services before initiating sales efforts. So, you should encourage your sales reps to remain persistent and get easily discouraged.

Product 246

Product Territory Objectives and Key Results Sales 246

The 5% Institute

MAY 18, 2021

Making a great first impression in your sales conversations is key, and in this article, we’ll look at ten sales questions to ask customers to help you with this. Although there are various questions to ask a customer; we’ll be looking at it with the following structure: Rapport. Objection handling. Qualification.

Objection handling 140

Objection handling Objectives and Key Results Customers Sales 140

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, 80% of sales reps completed a course in your sales onboarding software , but only 50% applied the necessary skills in customer calls. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. Set up alerts for key metrics to ensure you are immediately informed of significant changes. Use dashboards and analytics tools to get up-to-the-minute performance data.

Objectives and Key Results 65

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 65

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” Each stakeholder views a proposal through their own lens, shaped by their role and personal motivations for approving or rejecting the deal. Your marketing must address these varied expectations.

Objectives and Key Results 103

Objectives and Key Results B2B CRM Territory 103

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 129

GTM B2B Conversion Objectives and Key Results 129

ConversionXL

NOVEMBER 9, 2021

Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”. Better customer service. Memberstack. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

Martech

DECEMBER 11, 2024

Here are the key roles in the AI dream team. This leader serves as the projects north star, guiding the vision, setting objectives and ensuring alignment with company goals. They map the initiative across the organization, secure stakeholder buy-in and keep teams motivated. Can they keep the team focused on clear results?

Objectives and Key Results 110

Objectives and Key Results Strategize Engineering Healthcare 110

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Check out the video below for some tips on creating a simple (but thorough) customer avatar…. Our dream customers would be crazy to say “no”.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. The key is knowing how and when to use each one. A key advantage of incrementality testing is its ability to validate the findings of other measurement methods.

Objectives and Key Results 111

Objectives and Key Results A/B testing Drivers/motivators Strategize 111

Veloxy

MAY 30, 2024

This evolution has made cold outreach more targeted and data-driven, allowing us to connect with potential customers more effectively. One of the main benefits is its ability to generate new leads and expand our customer base. When we engage with potential customers, we can learn about their pain points, preferences, and objections.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. Offering specific feedback ensures sales reps stay motivated. Were you consistent? Did you show confidence?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

ConversionXL

APRIL 17, 2019

Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for. As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. Method #1: The four helpful lists.

Customers 120

Customers Drivers/motivators Objectives and Key Results Prospecting 120

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. Let’s get started!

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Hubspot

MARCH 12, 2025

This approach tackles the modern, overwhelmed customer by simplifying offerings and focusing on the buyers needs and priorities. Bonus: the whole approach is customer-first. For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results.

Sell 60

Sell Objectives and Key Results Pitch Sales 60

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 93

Gaming Objectives and Key Results Strategize Education 93

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. Head to Search Results in the left-hand menu.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Consult 115

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The key to solving this problem is transparency. Unfortunately, this is the general view of marketing: a black box that eats money and haphazardly spits out lackluster results on an unpredictable schedule.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. With new regulations being introduced at an increasing rate alongside the scale of customer data, companies need to automate processes including the removal of stale data. .”

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Martech

MARCH 3, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here , Part 2 (first-party customer view) here and Part 3 (customer lifetime value model) here. It takes a fully-functioning team across multiple disciplines to create successful marketing results. What is leadership’s role in customer-centricity?

Customers 108

Customers Objectives and Key Results Drivers/motivators Strategize 108

Martech

JANUARY 5, 2024

Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects. While this is technically correct, it bifurcates the view of the customer. It prevents you from understanding how the customer is seeing this. Now your customer gets to experience your value proposition firsthand.

Prospecting 122

Prospecting Customers Cross-sell Objectives and Key Results 122

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. What is Soft Skills Training?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Pop!

OCTOBER 18, 2021

Sales setup is a set of tools and technologies that your salespeople use to generate leads (potential customers), store contact information , generate offers, get signups, and communicate effectively with both the rest of your team and your customers. The tool is best used when you have a clearly defined customer profile.

Prospecting 239

Prospecting Price CRM Lead generation 239