Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

B2B 134

B2B Customers Objectives and Key Results Cross-sell 134

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Relatively low effort to tier segments via Custom labels.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

JANUARY 7, 2025

The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment. Siloed operations and fragmented approaches to customer growth. Most organizations today operate with marketing chasing MQLs, sales pursuing new logos and customer success focusing solely on retention.

Objectives and Key Results 117

Objectives and Key Results GTM B2B Growth 117

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Are you kidding?

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Highlight key data instantly with conditional formatting in reports. Flexible editing with drag-and-drop areas in custom email templates. Optimize support with ticket splitting in help desk.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Hubspot

JULY 23, 2025

Since then, I’ve built customer journeys that do work. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. They anticipate objections.

SQL 54

SQL Customers Cold Call Sales 54

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. The results get even better with a 5X increase by the second month.

Product 130

Product CRM Price Objectives and Key Results 130

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% They speak with customers and potential buyers often.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Search Engine Land

AUGUST 12, 2024

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. Focusing solely on optimizing for maximum return on ad spend (ROAS) and the lowest cost-per-lead (CPL) may yield short-term gains, but overemphasizing these efficiency metrics can hinder long-term business growth.

Objectives and Key Results 85

Objectives and Key Results Campaign Growth Entertainment 85

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. This approach has been widely used across various industries, examining internal and external factors to identify key areas.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. The difference?

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, 80% of sales reps completed a course in your sales onboarding software , but only 50% applied the necessary skills in customer calls. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Whats driving customer churn?

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Marcus Standish , business development lead at Professional Services Automation platform at Scoro , explains, “If a candidate has worked in an entrepreneurial environment, customer success, or account management, that’s a plus.”

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Martech

OCTOBER 11, 2024

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Customers today expect immediacy.

Objectives and Key Results 73

Objectives and Key Results Retail Healthcare User Experience 73

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

PandaDoc

JULY 23, 2025

Customer relationship management (CRM) software is a popular choice for many businesses. These platforms help to build a historical record of customer engagement and interactions over time by managing correspondence, keeping track of specific buyers and stakeholders, and even assisting with quote generation and marketing campaigns.

CRM 52

CRM Customers Objectives and Key Results Strategize 52

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. What is Soft Skills Training?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Objectives and Key Results 136

Objectives and Key Results Government Trust Technology 136

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. Your demo should be highly customized to your audiences needs, desires, and goals -- and you cant achieve that level of customization without doing prep work. Define next steps.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

PandaDoc

JUNE 27, 2025

Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel. Effective sales enablement content directly supports your reps when making a sale, meaning they can deliver a smoother sales experience for the customer.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. Considering the prediction that AI will power 95% of customer interactions by 2025 , there’s no time like the present to invest in this invaluable sales ai software. The result? If this sounds like you, don’t worry; you’re not alone.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62