Martech

DECEMBER 19, 2023

Because marketing, at its essence, is about identifying and creating markets for whatever it is you’re selling. Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect By Will Guidara Publisher: Optimism Press Guidara has a unique resumé. His specialty is hospitality. What about differentiation?

Hospitality 109

Hospitality B2C B2B Construction 109

Partners in Excellence

JUNE 5, 2019

For links to the other posts in the series, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. In this post, I’ll do a deep dive into how we sell into organizations operating in the Chaotic Quadrant, as well as what the Disorder space means to us. ” I use the “triage” analogy.

Sell 59

Sell Customers Hospitality Legal 59

A Sales Guy

DECEMBER 21, 2019

I love the success stories I get from people who’ve read Gap Selling. I never expected the level of success Gap Selling would have or the impact it would have on readers sales careers, it’s been amazing to read about. Eric got an early copy of Gap Selling and has had just about a year to measure it’s effects.

Sell 88

Sell Cross-sell Hospitality Contract 88

Veloxy

OCTOBER 26, 2023

Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

PandaDoc

APRIL 26, 2023

The situation gets even more difficult if you have several products and a diverse customer base. In this article, we will describe the most common approaches to customer segmentation, where they are used, and how they can help improve conversions and optimize ad budgets. What is customer segmentation?

Customers 52

Customers E-commerce B2C Legal 52

Martech

MARCH 7, 2023

While there’s little difference in managing an email nurture campaign, for example, to sell blenders or airplanes, that doesn’t mean understanding the specific product is not essential for the folks administering the marketing automation platform. We work on delivering the message — not the messaging itself.

Product 87

Product Hospitality A/B testing UX 87

Tibor Shanto

DECEMBER 6, 2021

SVP Healthcare Solutions, Primex: helped large hospital and healthcare systems executives build clinical quality and patient safety; grew sales by 3X, SaaS ARR by 4X, EBITDA by 6X. . VP Relationship Development, Refinitive/ThomsonReuters; grew sales from $80M to $125M selling to executives in $1B-$25B global banks and brokerage firms. .

Healthcare 144

Healthcare Hospitality Management Consulting Manufacturing 144

Hubspot

MAY 26, 2023

Building meaningful relationships in real estate is vital to converting them into loyal customers. Contact your friends, family members, and acquaintances and ask if they know anyone interested in buying or selling property. Consider sending postcards or information packs about properties you sell or the local real estate market.

Real Estate 58

Real Estate Prospecting Customers Hospitality 58

CloserIQ

MAY 5, 2020

The economic downturn has slowed down many deals, and sales teams have had to transition to remote selling (which is already a challenge on its own). A common error made by sales pros both when remote selling and selling face-to-face is to try to keep up a continual stream of dialogue, to ensure that you get everything across.

Sell 69

Sell Pharmaceutical Hospitality Pitch 69

Sales Hacker

SEPTEMBER 20, 2022

In this episode of the Sales Hacker Podcast, we have Brandon Barton , CEO of Bite and a hospitality tech entrepreneur and expert. Commit to accurate sales forecasting, replace manual process with real time guidance and unlock actionable customer intelligence that guides you and your team to win. powered by Sounder.

Hospitality 54

Hospitality Technology Technology B2B 54

Hubspot

AUGUST 14, 2023

For instance, let‘s say a salesperson is selling a product that isn’t backed by 24/7 support — and once upon a time, that factor held up a deal or two. We have all been in a meeting where the skeptic sits to the side with their arms crossed, sending a very clear message that they're not “buying what you are selling.”

Closing 87

Closing Hospitality Negotiate Price 87

The Sales Hunter

JUNE 4, 2015

It’s easy for people believe they offer customer service. Challenge is customer service is a moving target. The hospitality industry is built around customer service, and yet even within this industry, there are wide ranges […]. It’s another thing to do it.

Service 102

Service Hospitality Customers Product 102

CloserIQ

MAY 5, 2020

The economic downturn has slowed down many deals, and sales teams have had to transition to remote selling (which is already a challenge on its own). A common error made by sales pros both when remote selling and selling face-to-face is to try to keep up a continual stream of dialogue, to ensure that you get everything across.

Sell 59

Sell Pharmaceutical Hospitality Pitch 59

Spiro Technologies

MAY 26, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. He moved back to California and his buddy needed help servicing some of the customers in California with a drawer slide product. And it happened with customer demand. Transcript. Adam: Gotcha.

Sell 52

Sell Manufacturing Hospitality Start-ups 52

Salesforce

JULY 19, 2022

Will it sell out? Dreamforce is the world’s biggest enterprise software conference, and always sells out. Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick it off with a keynote highlighting our mission, global Trailblazer community, customer success stories, and the latest innovations. So register early!

Hospitality 98

Hospitality Manufacturing Retail Service 98

Martech

DECEMBER 26, 2023

Cooperation between direct reps and partners In the SaaS business, customer retention rates are higher when a partner is involved throughout the customer journey, from discovery to post-sale. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 106

B2B Cross-sell Hospitality GTM 106

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation. Table of Contents.

Territory 342

Territory Represent Sales Lead generation 342

Spiro Technologies

JULY 29, 2022

O n this podcast, I talk with company leaders about how they’re monetizing the business of making, moving and selling products. So from a business perspective, we sell anything through to furniture manufacturers, to somebody who’s repairing or refurbishing a boat. So we started segmenting the customers 20 years ago.

Sell 52

Sell E-commerce Up-sell Strategize 52

Engage Selling

APRIL 3, 2017

Chris and I are working on an interesting project helping a client provide transformation technology to the hospitality industry. We recently spent a week in Japan, a country known for their hospitality. Our week abroad has provided us insights about where … Read More »

Hospitality 49

Hospitality Customers Clients Technology 49

SalesLoft

SEPTEMBER 27, 2023

But one question remains: What’s it like to sell with AI? Meet Turner, Kyle, Luke, Matthew, Ryan, and Kieran — your guides to selling with AI. Related Video: Salesloft Rhythm: The way you sell will never be the same 1. Ryan Constantino, Account Executive at Salesloft Let’s be honest, selling is a rollercoaster right now.

Hospitality 52

Hospitality Pipeline Gaming Cold Call 52

Pointclear

SEPTEMBER 29, 2015

Even in companies with a TAM in the many thousands, there are key accounts and current customers that can be segmented for ABM applications while leaving the remainder of the marketplace to the normal marketing automation applications. As technology continues to be simplified and automated, 1-1 selling through ABM will become commonplace.

Lead generation 95

Lead generation Hospitality Non-Profits Government 95

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. If that matches who you are as a customer and you fit that slice or segment of the market, that’s very valuable. Let’s look at an example.

Product 76

Product Hospitality Gaming Pitch 76

Hubspot

MAY 19, 2020

For this type of campaign, it’s best to use an automated Ideal Customer Profile (ICP) workflow to flag best-fit companies. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. Need convincing?

Hospitality 81

Hospitality Product Objectives and Key Results Cross-sell 81

ClickFunnels

AUGUST 31, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. You offer the potential customer your lead magnet in exchange for their email address. You offer the potential customer your lead magnet in exchange for their email address. This sales funnel has four stages: Bait. Bait: Free Meal.

Promote 163

Promote Follow-up A/B testing Hospitality 163

Hubspot

JUNE 16, 2021

Businesses, and even employees, are expected to be a brand in and of themselves that has value and positively impacts society (instead of just selling products). Essentially, these brand pillars can be anything that your customers find important -- perhaps it's innovation, reliability, on-time delivery, etc. Perception.

Hospitality 100

Hospitality Teamwork Strategize User Experience 100

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. This could be shipment details/status, upsells, customer service information or content on the brand and community the customer just joined.

Hospitality 112

Hospitality Drivers/motivators Clients Growth 112

Score More Sales

SEPTEMBER 27, 2013

Every day you can see examples of how big brands and small brands are blowing it when it comes to getting new customers and then retaining them. Go to a restaurant for the first time in hopes of having a high value customer experience – it is rare. Also, in their study, customer expectations were exceeded only 16% of the time.

Customers 101

Customers Hospitality Retail Account management 101

Salesforce

DECEMBER 1, 2021

Regulations and technology have ensured remote contact is here to stay, and it is ramping up the pressure on salespeople, forcing them to develop a new approach for personalized prospecting and selling – and fast. Now you no longer have to manually search that system for customers or colleagues who might know one of the trial doctors.

Healthcare 97

Healthcare Pharmaceutical Cold Call Hospitality 97

Spiro Technologies

JANUARY 3, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Adam Honig: Now I know you said contract manufacturing, so is everything that you guys are making basically to the customer’s specification?

Process 59

Process Hospitality Manufacturing Sales 59

Partners in Excellence

APRIL 6, 2020

Creating value with our customers has never been more important than it is now. Our customers face issues they have, probably, never had to deal with in the past. Some customers are in areas critical to our current health and economic crises, they are struggling to respond to critical needs from their customers.

Hospitality 99

Hospitality Presentation Customers Closing 99

Partners in Excellence

JULY 6, 2016

All of us want to be selling products and services that are mission critical for our customers. Imagine having a solution core to your customers’ business success, without it they couldn’t survive, grow, or thrive. We also know our customers are time poor. Can we move forward?”

Customers 50

Customers Hospitality Retail Growth 50

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Customers 76

Customers Non-Profits Retail Gaming 76

Hubspot

AUGUST 21, 2023

Think about who your best customers are (or who you've had the most success calling in the past) and look for common attributes. For example, maybe your verticals are hospitality and retail. Search "General manager" with the "Hospitality" filter. Voila — a list of potential customers. Research each prospect.

Cold Call 69

Cold Call Objectives and Key Results Hospitality Follow-up 69

Sales Hacker

AUGUST 5, 2019

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. Building a Customer Success Strategy. Building a Customer Success Strategy [16:06].

Customers 53

Customers Account management X-functional Hospitality 53

Sales Hacker

MARCH 31, 2020

Selling in Times of Crisis: How to Adapt. While many people believe businesses should completely shut down, we understand that the economic impact on businesses and families will be even worse if companies stop buying and selling completely. A Two-Step Approach to Selling in an Uncertain Market. Look after your customers.

E-commerce 98

E-commerce Hospitality B2B Up-sell 98

Hubspot

JANUARY 15, 2020

Here’s an example: Looking at your site’s cart abandonment rate is probably pretty discouraging — after all, most retailers lose 70% of their customers right before the purchase. In the past four years, I’ve helped dozens of online retailers capture these “lost” customers with targeted emails, personalized content, and more.

Hospitality 86

Hospitality Pharmaceutical Clients Retail 86

Sales Pop!

JULY 13, 2021

It appeals to people both aesthetically and psychologically and has been proven to influence customers’ buying decisions. Blue- Generally associated with tranquility and a sense of security, blue is often used in hospital, veterinary, and other care settings. The Psychology of Selling.

Hospitality 98

Hospitality Strategize Promote Campaign 98