Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 93

Strategize Campaign User Experience Start-ups 93

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Customers 85

Customers CRM Campaign Meeting 85

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

Territory 120

Territory CRM Manufacturing Pipeline 120

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 52

CRM Objectives and Key Results Contract Strategic planning 52

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

Contact 97

Contact Campaign Meeting Prospecting 97

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric.

Contact 98

Contact Campaign User Experience Prospecting 98

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Are you being honest?

Campaign 134

Campaign Drivers/motivators Clients Technology 134

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

GTM 58

GTM Cross-sell Price Contact 58

Hubspot

JUNE 18, 2021

Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person. With a single customer view, you can. Said brand adds Jazmyn to an email list and she starts receiving nurturing emails.

Customers 101

Customers Government Angle CRM 101

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

CRM 99

CRM Government Customer Relationship Management Relationship Management 99

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 122

Technology Technology Government Legal 122

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Here’s why this partnership matters and how you can develop it. This involves: Gathering details on their ideal customer profile (ICP).

Clients 105

Clients Closing Objectives and Key Results SQL 105

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. We’ll also show you what it takes to create advertising that gets people to act. To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

SEPTEMBER 26, 2023

Have you ever noticed how Netflix just gets your binge-watching habits? Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. That’s marketing automation at its finest.

Campaign 115

Campaign Gaming Pitch Follow-up 115

Martech

NOVEMBER 27, 2023

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Much of [Wambach’s] speech inspired us to create a different model,” Portman said in an interview with The Guardian.

Sports 93

Sports CRM Gaming Pitch 93

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., agencies, media, co-marketing).

Campaign 99

Campaign Assembly Line Launch Government 99

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

A/B testing 89

A/B testing X-functional Campaign Contact 89

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Government 114

Government CRM Campaign Launch 114

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. The only thing left to do is to figure out how to market it. This can be challenging for a few reasons. Here are a few more ideas to get the ball rolling.

Product 94

Product Customers Launch Campaign 94

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Identify over/under budget campaigns. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget.

Campaign 94

Campaign Contact Follow-up Conversion 94

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Click here to download!

Campaign 113

Campaign Technology Technology Price 113

SalesLoft

OCTOBER 26, 2023

In the age of social media, it’s not hard to picture what an engaged customer looks like. They’ve built a passionate base of engaged customers who’ll talk your ear off, online and in real life, about every ‘exciting’ new thing. What is customer engagement? But first, let’s agree on a definition.

Customers 52

Customers Sales Follow-up CRM 52

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

B2B 115

B2B Represent Campaign Strategize 115

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt How should marketing integrate with technology efforts? Prebuilt integrations with popular CRM programs make this process easier for marketers.

Technology 103

Technology Technology B2C Government 103

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 79

Campaign Assembly Line Launch Government 79

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 129

B2B Objectives and Key Results CRM Campaign 129

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. It was planning time.

Lead generation 102

Lead generation A/B testing Government Customer Relationship Management 102

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience.

Campaign 113

Campaign B2B Follow-up Pipeline 113

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 135

Niche Intrinsic Campaign B2B 135

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. Customer Segmentation and Targeting.

Customers 94

Customers Strategic planning Price B2B 94

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 108

B2B Cross-sell Hospitality GTM 108

Lead Fuze

JUNE 27, 2023

If you’re wondering how to start an email marketing agency, you’ve come to the right place. From understanding legal requirements and privacy laws to mastering sales skills for client retention, we’ll cover all aspects necessary for running a thriving email marketing agency.

Legal 52

Legal Campaign Technique Objectives and Key Results 52

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Early-bird tickets expire next week. Austin’s F1 track.

GTM 93

GTM Growth Cross-sell Referrals 93

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. They’re adept at creating engaging content across multiple channels while also leveraging video creatives for maximum impact.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency?

Niche 98

Niche Referrals Clients Price 98

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

B2B 104

B2B Represent Campaign Strategize 104