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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up.

Retail 127
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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence. By leveraging Adthena’s Local View , the retailer gained essential search insights on their local-level operations in four key DMAs.

Retail 74
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Is it time to rethink your Google Ads strategy?

Search Engine Land

For many B2C retailers, this approach works well. Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. It simply didn’t work. The last 14 days.

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

In this era of economic uncertainty, there is also incredible opportunity for consumers and retailers alike, thanks to AI. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

Retail 64
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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Every channel and revenue stream on one platform See how Revenue Cloud goes from quote to cash on one platform, giving sales and finance one customer view. Promotions can make sales easier.

Promote 52
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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? Think about Zoom as the perfect example. Most companies already have a Zoom account.

Growth 103
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What is price sensitivity? How it affects sales and profitability

PandaDoc

But have you ever wondered why some customers chase after every sale while others will pay premium prices without batting an eye? Depending on their level of sensitivity, some customers will hesitate or walk away over a slight pricing increase, while other customers hardly seem to notice. So, whats actually going on?

Price 52