Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Niche 120

Niche B2B Service Retail 120

Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Comments from customers? Step 1 is SEO research.

Strategize 115

Strategize Niche Angle UX 115

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

Martech

MAY 1, 2025

It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Better yet, attend sales calls or listen to conversations on the trade show floor to learn what potential customers are thinking. Whatever your niche, the key is continuously testing and refining your targeting.

B2B 118

B2B B2C Niche Education 118

SaaStr

MAY 13, 2025

Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. This is a classic enterprise SaaS challengebalancing the need to close big deals with the risk of overextending your team on custom work. And only if you genuinely believe another Big Customer can use that same feature later.

Customers 70

Customers Niche Price Contract 70

Martech

JUNE 20, 2024

Avoid a demotivated team and a closet full of abandonware by getting that strategic clarity first. Avoid niche software and tools that address only one small issue until you have built a solid base. Respectable vendors should also be able to provide references to customers with similar use cases to yours.

Strategize 109

Strategize Niche Technology Technology 109

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. When potential customers frequently see your brand mentioned, their trust and familiarity with you grow. Processing.

Trust 104

Trust Engineering Growth Niche 104

Search Engine Land

JULY 15, 2024

For the average business, the content you publish is likely to be a little more practical and related to the pains, gains and jobs that your target customer struggles with For instance, if you are a kitchen company, you may publish content about measuring the kitchen or the types of units you could install.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. You offer the customer a more expensive and more valuable product.

Campaign 256

Campaign Product Niche Promote 256

SaaStr

MAY 23, 2025

They shipped paywalls, experiments, targeting, customer centers, and integrations with every major analytics and attribution platform. The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform.

Launch 109

Launch Represent Niche B2B 109

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? But finding your SOM must also include your business model.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

MAY 5, 2025

Its now a proven lever for strategic growth. From household names to niche creators and internal advocates, brands are mixing influence at every level to craft campaigns that resonate and convert. Influence built on fit, not fame Success in influencer marketing isnt about scale alone its about strategic fit.

Campaign 109

Campaign Niche Strategize High impact 109

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Ensure your message isn’t too broad or too niche and develop for different customer needs. Feed platforms the best content possible and ensure a frictionless buying experience for your customers.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

DECEMBER 16, 2024

Branded niche content Develop niche content tailored to your funnel. Dig deeper: Customer experience management in the age of agentic AI Heres what you can do: Amplify existing N-E-E-A-T-T signals Focus on maximizing the notability, experience, expertise, authoritativeness, trustworthiness, and transparency you already have.

Engineering 120

Engineering Niche Technology Technology 120

SaaStr

OCTOBER 27, 2023

For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. If you’re a great founder with 40-50 customers, he can figure out if you can get to 4k customers. But if you don’t have any customers, that doesn’t give investors much to bite into. How do they succeed?

Strategize 108

Strategize Growth Niche Quota 108

Martech

FEBRUARY 21, 2025

Share a real customer unboxing. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Upload CRM lists to target existing leads and customers. Build lookalike audiences based on your highest-value customers. Neither guarantees results.

CTR 99

CTR Gambling Click Through Rate Niche 99

Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. For SEO to deliver, it must meet the customers on their journey. The 4-step process of strategic SEO All good SEO stems from using a process. Clients deserve it, and you deserve the time to be strategic.

Strategize 90

Strategize Process Clients UX 90

SaaStr

APRIL 30, 2025

Net Dollar Retention >110% and GDR of >95%: The Power of Being a True Operating System ServiceTitans NRR consistently exceeds 110%, even with SMB-heavy customers. This breadth of functionality ensures customers are deeply embedded in the platform, making churn almost impossible. Thats rare. The secret? And 1,000+ of Them.

Non-Profits 57

Non-Profits Strategic partnership Drivers/motivators Strategize 57

Martech

FEBRUARY 24, 2025

Integrate with new platforms quickly, thanks to plug-and-play architectures rather than relying on months of custom API work. Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. We’re already seeing early signs of these capabilities.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Sales Pop!

MAY 2, 2024

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 130

E-commerce Niche Launch Education 130

Heinz Marketing

MAY 24, 2023

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive.

Growth 111

Growth Customers Referrals Niche 111

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising. In your inbox.

Process 116

Process Customers Appointment Pharmaceutical 116

Search Engine Land

OCTOBER 23, 2023

Instead, it customizes the markup to suit your unique content and requirements. Prompt : “Identify the top SEO competitors for my website in the “KEYWORD OR NICHE NAME” niche.” This can lead to search engines displaying your site in rich snippets – giving you broader exposure to searchers.

Niche 138

Niche Engineering Strategize Consult 138

Salesforce

OCTOBER 18, 2024

Marketing dollars are wasted if you can’t identify your potential customers. Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. They offer face-to-face interactions, building trust and loyalty among customers. Who is your target audience?

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Salesforce

MAY 14, 2025

It involves gathering information from various sources such as your sales data , customer behaviors, website traffic, and social media interactions and transforming that data into actionable knowledge. For small businesses, understanding your customers is essential. Increased customer satisfaction and loyalty. The result?

CRM 84

CRM Growth Niche Customer Relationship Management 84

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Fluency otimization: Ensuring smooth and error-free text.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

MAY 14, 2024

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

Customers 88

Customers Niche Strategize Represent 88

Search Engine Land

AUGUST 29, 2023

This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape. However, a keyword-centric approach lacks foresight into future trends and fails to prioritize the customer. This reveals valuable insights by: Evaluating the wants and needs of customers.

Customers 94

Customers Niche Finance Engineering 94

Sales Pop!

NOVEMBER 1, 2024

For sales teams, understanding how these models work provides a strategic edge. By using long-tail keywords in episode titles and descriptions, marketers can improve content alignment, increasing chances of visibility within niche recommendations.

Niche 130

Niche CTR Click Through Rate Sales 130

Sales Pop!

AUGUST 26, 2023

The Wellow Journey: A Strategic Shift In the annals of brand stories , the tale of Wellow, a compression sock brand, unfolds as a testament to strategic choices that define success. A year that witnessed not only the birth of a brand but the genesis of a strategic approach. The narrative commences with the inception in 2020.

Growth 130

Growth E-commerce Niche Strategize 130

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Help you reveal unique entities your competitors target and the ones Google associates with your niche. The result?

Niche 122

Niche Strategize Engineering Represent 122

ClickFunnels

AUGUST 21, 2022

However, merely having a following isn’t enough, you also need to know how to convert those followers into leads, then into paying customers, and then into repeat customers. Want To Learn How To Convert Leads Into Paying Customers? #1 This means that you need to be strategic about what you choose to feature in that prime spot.

Niche 147

Niche Promote Follow-up Up-sell 147

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert.

Campaign 120

Campaign Niche Territory Construction 120

Martech

MARCH 23, 2023

This is part of a strategic expansion of Stensul’s capabilities into assets other than emails. The trend is for vendors who built their business on offering solutions for niche parts of the customer experience to seek its broader application. Why we care.

Territory 113

Territory Niche Strategize Promote 113

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Strategic Focus on Core Competencies Each business possesses distinctive strengths and core competencies that differentiate it from competitors.

Engineering 130

Engineering Service Product Strategize 130

Search Engine Land

SEPTEMBER 6, 2023

An outreach campaign could use one or multiple of these campaign types: Linkable content: Strategically creating content that content creators want or need to link to or share. However, a link builder can leverage sponsored links to share content strategically in a community. Steps: List of simple steps to execute the strategy.

Niche 127

Niche Technique Campaign Contact 127