Martech

APRIL 30, 2025

As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Here are five key things to do when engaging with B2B data enrichment and hygiene providers. When negotiating the contract, ensure key commitments are in writing. Email: Business email address Sign me up!

B2B 109

B2B Objectives and Key Results Territory Negotiate 109

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. The automated activity capture for emails and events creates a single source of truth for all customer interactions. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors.

Negotiate 120

Negotiate Objectives and Key Results Technology Technology 120

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This results in wasted spend. This results in wasted spend.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually.

Meeting 137

Meeting Objectives and Key Results Sports Follow-up 137

Salesforce

MAY 2, 2025

Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. So, whats actually going on?

Price 52

Price A/B testing Non-Profits Legal 52

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Heinz Marketing

SEPTEMBER 24, 2024

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion. If manual data entry is the issue, focus on tools like Troops or Dooly.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

SaaStr

JANUARY 8, 2025

Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. ” Lindsay shared.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

Cerebral Selling

FEBRUARY 22, 2021

In other words, by leading their customers through the buying process and reducing distractions and choice, they can make it easier for their customers to buy and reduce feelings of post-purchase regret. Nor does it means flagrantly overriding the feedback signals you’re getting from your customers and charging ahead.

Process 227

Process Customers Objectives and Key Results Clients 227

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, 80% of sales reps completed a course in your sales onboarding software , but only 50% applied the necessary skills in customer calls. The result?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results 108

Objectives and Key Results B2B CRM Campaign 108

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. The key is knowing how and when to use each one. A key advantage of incrementality testing is its ability to validate the findings of other measurement methods.

Objectives and Key Results 117

Objectives and Key Results A/B testing Drivers/motivators Strategize 117

Sales Pop!

NOVEMBER 18, 2022

So, choose the environment that best develops you toward your objective”. Are they truly, in Clement’s words, “developing you towards your objective”? Yours will, of course, be customized to your business but let’s look at some that matter in any model. Competitive propositions, people, partnerships and pricing.

Real Estate 231

Real Estate Healthcare Government Objectives and Key Results 231

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. Lays out price and/or offer: Best used with a warm retargeting audience.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 133

GTM B2B Conversion Objectives and Key Results 133

PandaDoc

MARCH 13, 2025

Vendors gain a consistent customer and buyers have a trusted source for a specific selection of products or services. As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. What is contracted pricing? Custom pricing.

Contract 52

Contract Price Negotiate Non-Profits 52

Partners in Excellence

MARCH 20, 2025

What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Repeating myself, for training to have an impact has to be focused on the specific performance issues the customer seeks to address. Is it integrated into your GTM/customer engagement strategies?

GTM 122

GTM Real Estate Objectives and Key Results Objection handling 122

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. The market conditions. The client’s website.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Check out the video below for some tips on creating a simple (but thorough) customer avatar…. Our dream customers would be crazy to say “no”.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. Obviously, yours will be customized to your business but let’s consider some that will matter in any model. What about SMB with small business grants and the resulting pains and opportunities? Market Patterns.

Transportation 229

Transportation Real Estate Healthcare Government 229

Martech

OCTOBER 11, 2024

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Customers today expect immediacy.

Objectives and Key Results 76

Objectives and Key Results Retail Healthcare User Experience 76

Veloxy

JANUARY 2, 2024

Of course, the method that suits you best will depend on the nature of your business, including factors such as products, pricing models, and revenue cycles. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

OCTOBER 18, 2021

Sales setup is a set of tools and technologies that your salespeople use to generate leads (potential customers), store contact information , generate offers, get signups, and communicate effectively with both the rest of your team and your customers. The tool is best used when you have a clearly defined customer profile.

Prospecting 232

Prospecting Price CRM Lead generation 232

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Even if your prices are uniform, the profit margins may differ.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Sales Hacker

DECEMBER 20, 2021

As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. It’s still “sink or swim” in the age of customer experiences. And for 90% of customers, businesses are failing at onboarding. How to maximize customer training investment.

Objectives and Key Results 119

Objectives and Key Results Customers Technology Technology 119

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. It typically involves gathering information from the customers who chose to do business with the company and those who chose not to.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Hubspot

MARCH 12, 2025

This approach tackles the modern, overwhelmed customer by simplifying offerings and focusing on the buyers needs and priorities. Bonus: the whole approach is customer-first. For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 78

GTM Engineering Customers Cross-sell 78

PandaDoc

JUNE 6, 2025

In this article, we’ll cover the ins and outs of sales pitches, including what it is, what makes one work, and how to craft one that will drive results. A sales proposal is a formal document outlining your offering in detail, including the scope, pricing, timing, etc. What are the 5 key elements of a successful pitch?

Pitch 52

Pitch Objectives and Key Results Cold Call Contract 52

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. You’ve practiced your pitch, you know the customer’s pain points, and the value you can offer. The result? The prospect tunes out. They achieve 2.7

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52