Salesforce

AUGUST 7, 2024

When a customer isn’t happy, businesses tend to scramble and try to turn things around. The way around this is to build customer loyalty with an “always on” marketing strategy. The way around this is to build customer loyalty with an “always on” marketing strategy. Poor customer service is the number one reason customers leave.

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 126

Trust Customers Real Estate Technology 126

Anthony Cole Training

JUNE 7, 2024

This presents problems and opportunities for every bank. Client retention as well as new customer acquisition are the focus. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products.

Growth 314

Growth Customers Presentation Clients 314

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 130

Customers A/B testing Click Through Rate Legal 130

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Fast forward to the present, and we face a similar challenge. eBay uses visual search capabilities to help customers find products. Processing.

Customers 114

Customers Retail Price Technique 114

Martech

JANUARY 2, 2025

One use case for web analytics data is reducing customer friction points. Dig deeper: Understanding customer entryand exit in event-based journeys Dont try to track everything Thoughtful event tracking doesnt mean tracking everything, because thats not the key to identifying friction points. Processing.

Customers 119

Customers Contact Presentation Service 119

Partners in Excellence

JANUARY 15, 2025

.”* In our discovery process, if we conduct a discovery, we seek to understand the customers’ business objectives. While the customer may articulate these things in business terms, 100% of the time the real reasons have to do with fulfilling a personal objective. How do we do this? Do you understand them?

Customers 127

Customers Trust Gaming Promote 127

Sales Pop!

DECEMBER 4, 2024

Holiday Incentives Your customers will relate to you better when you adapt to the world everyone is living in. Remember to collect feedback from your customers so you get to know them better and can hone in on their style and needs even better in the new year. Be fully present wherever you are. The holidays are magical.

Launch 243

Launch Campaign Presentation Service 243

Partners in Excellence

JUNE 19, 2025

What this project shows is “Time to customer acumen is amazingly short–and simple!” Yeah, you know I’m a broken record on customer, problem, business, and financial acumen. I bore you with ideas and data showing how developing and implementing these skills is critical in driving our customer relationships and trust.

Customers 62

Customers Manufacturing Up-sell Conversion 62

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 106

Growth A/B testing Customers Referrals 106

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customers 124

Customers Intrinsic Trust Drivers/motivators 124

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customers 115

Customers Appointment Education Consult 115

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 73

Sell Customers Contract Construction 73

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customers 126

Customers Technology Technology Represent 126

Martech

NOVEMBER 22, 2024

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. This is just one example of AI’s growing role in customer experience, which is happening amidst an increase in customer expectations of that experience.

Customers 111

Customers Technology Technology Represent 111

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customers 114

Customers B2C Drivers/motivators Territory 114

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customers 68

Customers A/B testing Trust Click Through Rate 68

Martech

SEPTEMBER 11, 2024

The same can be said for buyers and customers. Understanding that preference could present an opportunity to do more with less. Over six months, tease the speakers, venue, attendees, presentation, etc. As I mentioned, visibility issues between sales and marketing systems did limit our ability to see all content.

B2B 135

B2B Campaign Represent Presentation 135

Sales Pop!

NOVEMBER 30, 2024

Potential territory realignments and new account assignments present both new and foregone opportunities as we proceed laser-focused on our pursuits and clients, those current and those likely to become ours on Jan. Obviously, your questions will be customized to your business but here are some difference-makers for all to ponder.

Transportation 264

Transportation Real Estate Construction Government 264

Sales Pop!

NOVEMBER 1, 2024

Sales teams can sponsor podcasts in genres and topics their ideal customers are already interested in. Conclusion The rise of AI-powered personalized podcast recommendations presents a valuable opportunity for sales teams looking to connect with niche audiences.

Niche 246

Niche CTR Click Through Rate Sales 246

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customers 120

Customers Referrals Cross-sell B2B 120

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Among the topics covered in this discussion: 4:59: Examples of AI use cases, in customer service and HR. Processing.

Government 131

Government Legal Consult Presentation 131

ClickFunnels

MAY 6, 2025

Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. It can help guide your strategies for attracting and retaining customers by sending messages tailored to individual demographics. Ultimately, you want to turn them into loyal supporters of your brand.

Growth 130

Growth Strategize Sales Contact 130

Martech

SEPTEMBER 4, 2024

The ability to customize for occasions like Black Friday or Christmas and choose between different promotion types lets advertisers boost engagement and conversions. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users. First seen.

Campaign 124

Campaign Promote Launch Gaming 124

Adaptive Business Services

APRIL 30, 2025

Making the sale is not the same thing as making a customer. A sale is transactional; a customer is relational. While a single sale might boost your numbers this month, a loyal customer can contribute to your success for years to come. You exceeded customer expectations – You made the sale and you made a customer!

Customers 71

Customers CRM Quota Trust 71

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals.

Pipeline 129

Pipeline Gaming Contact Price 129

Martech

AUGUST 27, 2024

AI Decisioning continuously experiments with customer data available in Snowflake to identify the best ways to engage with individual customers based on any attribute or behavior. It is intended to move beyond targeted segments to suggest engagement events for individual customers. AI Decisioning removes the guesswork.”

Launch 117

Launch Campaign Presentation Customers 117

Partners in Excellence

NOVEMBER 15, 2024

They know everything about how our solutions improve productivity, reduce costs, drive growth, improve customer satisfaction. So how are we to become relevant and interesting to prospects and customers? It’s all about getting the customers to ask the questions! How do we incite customers to ask the questions?

Pitch 127

Pitch Prospecting Presentation Growth 127

ClickFunnels

JUNE 10, 2025

Knowing how funnels work helps you build a more intelligent system that turns leads into loyal customers. You’re not just presenting information. Finally, you’ll present the solution they’ve been searching for. This is all about funnels (not features) and focusing on what actually moves your business forward.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Martech

AUGUST 20, 2024

This underscores the potential risks and benefits that AI presents to society. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. However, this knowledge alone does not guarantee she will always use it in the company’s or customers’ best interests.

Consult 130

Consult Technology Technology Appointment 130

Martech

AUGUST 19, 2024

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Flexibility in content delivery: A headless CMS separates the content management from the presentation layer.

Territory 110

Territory Technology Technology Presentation 110

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable.

Drivers/motivators 126

Drivers/motivators Technique Price Trust 126

Iannarino

JULY 19, 2021

Presentation and Proposal. Generally, after you agreed with your client on a solution, you would present it and provide a formal proposal and pricing. Presentation and Proposal. At this point, you may or may not need to provide a presentation, but you will eventually have to provide your client with a proposal and a contract.

Conversion 334

Conversion Clients Sales Presentation 334

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. These models can help in forecasting sales, customer lifetime value, and other key performance indicators. Data visualization: Marketers can create compelling visualizations using R to present data insights to stakeholders.

A/B testing 122

A/B testing Campaign Technique Presentation 122