Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

B2B 133

B2B Customers Objectives and Key Results Cross-sell 133

Salesforce

AUGUST 15, 2024

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. CRMs offer a comprehensive view of customer data.

Product 89

Product E-commerce CRM A/B testing 89

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Sponsored Display. Seller Central.

Customers 103

Customers Sell Campaign Engineering 103

Partners in Excellence

NOVEMBER 18, 2024

Customer would prefer a rep-free buying experience! While there as been a certain amount of hand wringing and “how to we fix this” in the selling community, and with me and many of my peers, I can imagine the majority of sellers quietly cheering!!! It makes our jobs so much easier, the customer does most of the hard work!

Customers 127

Customers Sports Up-sell Start-ups 127

SaaStr

MAY 5, 2025

Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? I know your sales team probably hates pilots, because in a sense, it means they have to sell the deal twice. Because so many enterprise customers won’t buy from new start-ups without a pilot. But the thing is, net net it might be less work.

Customers 99

Customers Contract Clients Trust 99

Veloxy

JANUARY 2, 2024

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. In doing so, you can give your reps more time to sell while helping them reach more qualified leads.

Product 246

Product Territory Objectives and Key Results Sales 246

Veloxy

JUNE 20, 2024

Did you know that using mobile CRM apps can boost sales productivity by 14.6% ? I’ll look into how these mobile CRM tools can streamline your sales processes, enhance customer interactions, and ultimately drive higher sales efficiency. That way your data is always up-to-date, regardless of your internet connection.

CRM 246

CRM Product Sales Pipeline 246

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Engineering 124

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges.

Conversion 78

Conversion Customers Gambling B2C 78

Salesforce

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

ClickFunnels

JANUARY 18, 2023

The post 10 Ways To Create A Killer Landing Page For ClickBank Products appeared first on ClickFunnels. This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. You can find proven affiliate products for pretty much any niche imaginable there.

Product 246

Product A/B testing Lead generation Niche 246

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense.

B2B 136

B2B X-functional Cross-sell B2C 136

Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. Now Sandstone is ready to reach out to its targeted customers.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. million, up 23% compared to Q1 ’23. Many industries go through this.

Cross-sell 118

Cross-sell Growth CRM Up-sell 118

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Pain points If a lead’s behavior (e.g.,

Cross-sell 123

Cross-sell Lead generation GTM Territory 123

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

NOVEMBER 27, 2024

ecommerce sales were up 9.6% retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. 1-24, up 11.4%

Sports 127

Sports Retail Start-ups Up-sell 127

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 83

GTM Engineering Customers Cross-sell 83

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Partners in Excellence

JANUARY 23, 2025

Anyone entering into selling immediately sees the obsession we have with numbers. They create revenue models, bow ties, and related models reducing selling to a math equation. Customers don’t want to talk to us, because we don’t talk to them about what they care about. Our focus is purely on the numbers.

Gaming 123

Gaming Up-sell Quota Pitch 123

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. This is the feature that allows a unified view of front-end and back-end customer data. One point he made is that Oracle Unity CDP is actually a relatively young product.

Assembly Line 116

Assembly Line Contract B2C GTM 116

Partners in Excellence

NOVEMBER 5, 2024

We can reduce swelling admin time by 20%, we can increase revenue by $100M… ” The numbers can appear big, particularly in context of the investment the customer may have to make in our solutions. If selling reduction in admin time/tasks represents a few percent of their overall expenses, they may have bigger fish to fry.

Represent 125

Represent Up-sell High impact Gaming 125

SaaStr

MAY 1, 2025

A bit of a product savant. A passion for the product and space that almost doesn’t make sense. "That early sales team … they have to be product gurus. If you wouldnt buy your own product from them, dont hire them. Selling a $100/month product is very different from selling a $100,000/year solution.

Trust 106

Trust Sales Up-sell Price 106

Martech

AUGUST 19, 2024

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. There are always leaders who prioritize low prices over the value products provide.

B2B 121

B2B Contract Consult Price 121

SaaStr

DECEMBER 10, 2024

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

Engineering 116

Engineering Sell Technical Sales B2B 116

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Martech

SEPTEMBER 27, 2024

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. Email: Business email address Sign me up!

Commission 121

Commission Legal Gaming Represent 121

SaaStr

OCTOBER 18, 2024

It’s mission-critical to go multiproduct on time — too early is bad but too late is bad too We’ve written this up already a few times recently on SaaStr already as Jason did a deep dive on this just last week and Parker Conrad’s theory of the compound startup from SaaStr Europa is a masterclass on the matter.

Sales 124

Sales Up-sell Go To Market Gaming 124

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. It can be difficult to predict which merchandise will sell well and which could flop.

Retail 105

Retail Promote Sales Follow-up 105

Salesforce

NOVEMBER 5, 2024

The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. You want Johnny to be a customer for life, so he will receive many different emails from you as a business.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. 1 Clearly Define Your Dream Customers. Their reasoning goes like this: “More potential customers means more sales, right?”. Create copy that speaks directly to your dream customers.

Niche 290

Niche Follow-up Up-sell Start-ups 290

SaaStr

JANUARY 8, 2025

Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 121

Appointment Follow-up Contact Start-ups 121

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos. The second strategy was to compete based on products and services. The competition was over trust and reputation.

Clients 344

Clients Price Service Technology 344

Partners in Excellence

NOVEMBER 21, 2024

I’m imagining the end game of all the productivity and efficiency hacks I see filling my feeds. How we reduce our selling cycle. How we reduce the time we need to spend doing research on our customers. And AI has amped it up to another level. It will send emails to customers and manage the responses.

Objection handling 126

Objection handling Technology Technology Up-sell 126

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 68

GTM Engineering Customers Cross-sell 68

Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million Bank of America customers was stolen through the systems of Infosys McCamish. Follow up with them regularly about this. In the end, all companies sell the same product: trust. Dig deeper: U.S.

Government 123

Government Legal Contract Commission 123