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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Service 105
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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

Service 105
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Lead scoring for existing customers: Best of the MarTechBot

Martech

Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand. Please use simple language.

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Do We Really Understand “As A Service?”

Partners in Excellence

“As A Service,” particularly SaaS has become the “fashion” in business over the past decade. When I was selling mainframe computers (back around the time when the wheel was invented), I could only offer a subscription payment. The customer could upgrade, and the monthly fee would be adjusted for that upgrade.

Service 62
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How to plan for problems with proactive customer service

Martech

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. These are all questions that can erode customer trust in the company.

Service 93
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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team.

Product 246
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How “Order on Behalf of” (OOBO) Can Grow Sales and Improve Customer Service

Salesforce

Some scenarios can make it difficult to deliver exceptional customer satisfaction. If a customer lacks internet access, or if they accidentally order the wrong item, this often prompts frustration, panic, and a call to customer support. OOBO in your customer support arsenal leaves no sale to chance.

Service 97