SaaStr

AUGUST 9, 2025

100% focused on converting prospects and supporting customers. For complex enterprise deals and strategic partnerships, humans still close. The question isn’t if this happens, but how quickly you can operationalize it without breaking your customer experience. They aren’t distracted. The AI agents?

Product

Martech

JUNE 9, 2025

In reality, it’s one of the most strategic levers a vendor has to create lasting value, reduce churn and differentiate in a crowded market. In martech and CreativeOps, professional services should deliver: Custom implementation : Connecting the SaaS platform to adjacent systems like brand hubs, CMSs and workflow orchestration layers.

Strategic partnership

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce

SaaStr

MARCH 13, 2025

.” It’s a phenomenon where customers are paying real money, but not in the way we’re used to in traditional SaaS. It creates urgency and investment from potential customers. Vendor Consolidation: Are you becoming the primary vendor in your category for customers? 5 Actionable Strategies for AI Startup Growth 1.

Growth

RingDNA

MARCH 26, 2025

The whole point of social sales is to get more data about potential customers so that you can spend more time talking to the right prospects and, more importantly, ensure that those conversations are successful. Sharing personal wins, sales tips, and customer success stories shows that you’re in the trenches, driving real results.

Closing

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. These collaborations drive innovation, speed up product development and create new market opportunities.

Healthcare

SaaStr

JUNE 12, 2025

Think enterprise security, custom integrations, and multi-year strategic partnerships. Now imagine this: “You should have a model reading all communication with the buyer, the opportunity, and the customer. Have AI analyze every customer communication and call recording. Implementation : Start today.

Legal

SaaStr

MAY 16, 2025

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. Data shows only about 2 out of 20,000 customers in one platform moved to 100% AI for customer support.

Strategic partnership

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. To embed AI deep into Telstras systems, improving network performance, customer experience, and efficiency across the board. I asked him what changed. His answer?

X-functional

Salesforce

FEBRUARY 20, 2025

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

Pitch

Salesforce

JULY 25, 2025

Understanding exactly where your business stands right now helps you make smarter decisions about everything — your team structure, workflow systems, customer relationship management (CRM) tools, and financial processes. You’re developing your product, hunting for those first crucial customers, and‌ seeking funding.

Growth

Understanding the Sales Force

JUNE 20, 2025

Here’s what’s topping their search bars: AI-Powered Growth Strategies ( “generative AI in sales,” “AI-driven forecasting” ): They’re banking on AI to predict customer behavior and streamline ops, with 61% of CEOs seeing it as a competitive edge. Multiplies Other Investments : AI tools and aligned teams are only as good as the reps using them.

Objectives and Key Results

Martech

JUNE 5, 2025

Theyd built a castle as the market leader and were more focused on protecting their status than they were on adding new customers, and the market could feel it. Instead of speaking to their customers, the messaging starts bragging with phrases like, Were the market leader in industry X. Email: See terms. Were a trusted brand.

Strategic partnership

SaaStr

JUNE 19, 2025

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. Separate Teams for Land vs. Expand : Snowflake completely separates new customer acquisition from account growth teams. ” But customer expectations are evolving rapidly.

Strategic partnership

Martech

NOVEMBER 21, 2024

Look for AI consultants who understand brand experience and customer experience — experts who prioritize human insights first and use technology to enhance them. Leadership must focus on AI governance and commit to customer data security laws to ensure compliance and build trust.

Government

SaaStr

MAY 24, 2025

Billion in ARR The company now serves approximately 85,000 customers and 140,000 locations using Toast across the US, Canada, and the UK, and has reached over a billion dollars in revenue while still having approximately 85% of the market left to conquer. 5 Interesting Learnings from Toast at $1.1

Quota

SaaStr

JULY 7, 2025

☁️ Cloud Migration Momentum : Oracle’s aggressive cloud transformation finally gained enterprise traction, with customers migrating mission-critical workloads that competitors couldn’t easily displace. Their database and cloud services became indispensable for companies building AI applications.

Strategic partnership

SaaStr

AUGUST 5, 2025

Klaviyo, with its beta coefficient of 1.24, acts as a leveraged play on Shopify’s performance. For investors, recognizing these relationships early—and understanding their asymmetric nature—can provide both opportunity and necessary caution.

E-commerce

Martech

MAY 12, 2025

While effective, traditional advertising tactics dont address every stage of the customer journey and dont meet customers where theyre exploring products today. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Up to 36.8% Processing. Review sites.

Retail

Sales Hacker

OCTOBER 18, 2024

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM

Martech

MARCH 31, 2025

Consider long-term viability Stability indicators such as funding, strategic partnerships and customer adoption levels indicate if a tool is built for sustained success or just momentary buzz. Before looking for something new, examine your existing stack.

Strategic partnership

Hubspot

MARCH 3, 2025

By understanding where surges were coming from, my team boosted organic traffic by 1,178% and custom marketing strategies, directly increasing revenue by $2.2M. By doing this, I gain invaluable insights into their brand voice, customer engagement strategies, and potential pain points. Analyze customer support transcripts.

Prospecting

SaaStr

JULY 11, 2025

This coding dominance translates directly to revenue: developers and development platforms represent some of the highest-spending API customers, and enterprise development teams justify premium AI costs through productivity gains that general consumers cannot.

Strategic partnership

Understanding the Sales Force

JANUARY 18, 2013

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. The referrals and introductions which happy customers make for their sales reps. Who are your formal and informal strategic partners? Contact Henrik.

Strategic partnership

Sales Hacker

DECEMBER 3, 2021

Form strategic partnerships or joint ventures. Attempting to form a strategic partnership or joint venture with a complementary company is a great way to support both businesses, fostering collective growth. Offering more variety has the potential to bring in more customers.

Strategic partnership

Martech

JUNE 27, 2024

How Molton Brown drives engagement by embracing sustainability A company’s values around sustainability are powerful influencers of customer behavior and loyalty. Customers are not only just buying the products. leverages customer data and the right mix of channels to bridge the gap between traditional and transformative marketing.

Strategic partnership

ConversionXL

MAY 15, 2014

According to a study by Bain & Company , 80% of companies say they’re customer centric, yet only 8% of customers agree. How many of your customers do you think would agree that you are customer centric? For Non-Customers. Think about that for a second. Do you know for sure? Welcome emails. image credit.

Customers

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Digital experience is about marketers adapting to the many touchpoints where customers choose to engage with their brand in an increasingly fragmented digital world. Why we care.

Strategic partnership

Martech

JANUARY 19, 2022

Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to be included in emails being created, previewed and approved within Stensul without the need for coding.

Strategic partnership

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They provide capabilities, amplifying our offerings, enabling our channel partners and us to create greater value to the customer. Often, two different partners may be pursuing the same end customer.

Strategic partnership

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership

Martech

DECEMBER 12, 2023

Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. The collaboration is intended to Community users to connect with worldwide fan and customer bases through personalized, precisely targeted mobile messages.

Launch

Martech

MAY 24, 2022

” A move from reacting to customer behavior to proactively anticipating customer needs. The main takeaway is that almost three-quarters of workers are experiencing heightened complexity in their roles as customer demands increase. A broad adoption of “as-a-Service” business models. Processing.Please wait.

Strategic partnership

Martech

MARCH 1, 2022

Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. The voice of the customer was decisive for Splash. Freeman was founded in 1927 and has spent almost a century creating in-person events. Why we care.

Strategic partnership

Heinz Marketing

JANUARY 25, 2023

This might include leveraging social media, email marketing, and other digital channels to reach potential customers. This might include developing white papers, e-books, and other thought leadership pieces that showcase your company’s expertise and provide valuable information to potential customers.

Strategic partnership

Salesforce

AUGUST 30, 2021

Changing customer expectations means utilities find themselves in a transitional period. These transitions introduce a new competitive landscape, even in regulated states where customers do not have a choice in their service provider. Now, the ability for utilities to add value to the customer experience is more important than ever.

Transportation

SaaStr

NOVEMBER 25, 2022

Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. Businesses must make it easy and painless for customers to go from having a problem to getting into the product and solving it with as few barriers as possible. Scale-ups are exciting.

Strategic partnership