Martech

MAY 7, 2024

Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. I didn’t specifically ask Alex to look at the data differently, did I?

X-functional 86

X-functional Follow-up Meeting Strategize 86

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Strategize 128

Strategize Education Price Service 128

Partners in Excellence

OCTOBER 31, 2023

This morning, as a drank my morning coffee, I went through my email and social feeds. You can guess what I encountered. At first I chuckled, I thought, “These people have a great sense of humor and irony! ” In the spirit of the Holiday, I responded to a few. .” What am I missing?

Technique 136

Technique Prospecting B2B Clients 136

Search Engine Land

MARCH 12, 2024

While the AI model is not without criticism, here’s my take on Gemini after field testing its capabilities. My takeaways after testing it. My takeaways after testing it. Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients.

Campaign 122

Campaign Conversion Clients Technology 122

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Back in my retail email days, my mistakes would go out to millions of subscribers. And why did I make my mistake?

Objectives and Key Results 113

Objectives and Key Results Retail Campaign Appointment 113

Martech

FEBRUARY 7, 2024

Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. Q: How did you get into marketing? A: I started off more in the creative realm, more on the design end. I actually got a degree in photography back when photographers would be in darkrooms all day.

UX 100

UX Technology Technology Up-sell 100

Partners in Excellence

MARCH 22, 2024

Whenever, I talk to Orrin, he is deeply thoughtful about all the business, strategy, leadership, growth issues that arise in our conversations. I was raised in a perfect family to do that.” ” How I Ended Up in Sales – And Why it Worked I never wanted to be in sales. But engineering did not interest me.

Sell 73

Sell Retail Cold Call Commission 73

Partners in Excellence

MARCH 4, 2024

Preface : Emre Vatansever and I met a couple of years ago on LinkedIn (See it can work). His story is particularly interesting–one I actually see with many other entrepreneurial people. He got into selling, without really intending to do so. I did not even have an ambition to become one.

Sell 77

Sell Territory Manufacturing Represent 77

Search Engine Land

APRIL 30, 2024

As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. What’s the best sushi restaurant near here?

User Experience 109

User Experience Niche Service Closing 109

Partners in Excellence

APRIL 5, 2024

Preface : I’ve been introduced to Martin Mackay through my friend Bob Apollo. Martin articulates something that I think so many of us find so exciting about selling: “The main reason is that it challenges you to reinvent yourself and stay current with your knowledge because it is the most dynamic industry of all. .”

Sell 115

Sell Territory Consult Contract 115

Martech

APRIL 15, 2024

A: Yes, I am Brazilian, correct. Q: You did a bachelor’s in economics and then — fashion marketing? A: I never really liked economics in itself. I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage.

CRM 94

CRM Retail Technology Technology 94

Partners in Excellence

MARCH 20, 2024

How do I handle objections… ?” ” I take these hacks, trying them out myself. At best, I get responses that are mediocre and non specific. I refine them, suggesting a certain industry or market. I test across different roles, markets, different issues. What are trends… ?

Gaming 124

Gaming Engineering Presentation Start-ups 124

Search Engine Land

FEBRUARY 15, 2024

He recommended filing a report with Meta support and sending this exact message: “My campaigns overspent their budgets and seemed to ignore their cost caps yesterday due to a confirmed widespread Meta ad delivery outage, causing campaigns to spend more than expected and did so extremely inefficiently, causing me to lose money.”

Campaign 124

Campaign Follow-up Consult Engineering 124

SaaStr

APRIL 8, 2024

It’s not always ideal, but I get it. What did you expect? First, if you were good at PLG, you’d already be doing it. Doing lots more content marketing. Yes, do this better. Doing a podcast. To do it every week, like clockwork? A classic booth and a classic party really do help.

Pipeline 103

Pipeline Growth Campaign Prospecting 103

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Trust 134

Trust Price Consult Clients 134

Partners in Excellence

FEBRUARY 15, 2024

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” Now we dump our very best leads onto people that are already very busy. They become overloaded and overwhelmed.

Start-ups 109

Start-ups Up-sell Sell Product 109

SaaStr

JUNE 19, 2022

Dear SaaStr: What Was The Best Advice You Ever Got From an Angel Investor. The best advice I ever got from one of my angel investors: Stop feeling sorry for yourself. I went to meet with one of my angels and mentors when things were probably toughest at my last start-up. I was out of ideas.

Price 126

Price Meeting Closing Start-ups 126

Partners in Excellence

SEPTEMBER 28, 2023

When I started to write this post, I typed, “Is it a good use of their time?” ” Suddenly, I realized the mistake I was making. But we attempt to make purposeful choices about how we invest our time This is what all the self-help books preach, and this is what we try to do to achieve our goals.

High impact 118

High impact Meeting Customers Closing 118

Partners in Excellence

DECEMBER 27, 2023

Recently, I read a post recommending a number of experts, and one of the criteria was, number of connections/followers. I was almost ashamed to be on the list because I, apparently, met the connection/follower criteria. Far fewer are those who I have actually spoken to or met. And the recipients would do the same.

Construction 97

Construction Quota Follow-up Start-ups 97

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! As it turned out, you did get value from it. That’s why I now come pre-loaded with several personas to kickstart your process.

Lead generation 103

Lead generation Engineering Technology Technology 103

Martech

JANUARY 27, 2023

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit.

GTM 134

GTM Drivers/motivators Legal Retail 134

Martech

NOVEMBER 1, 2023

A: I was actually born in a little country called Honduras, which is in Central America right next to Costa Rica and my family moved here when I was 12. A: I was actually born in a little country called Honduras, which is in Central America right next to Costa Rica and my family moved here when I was 12.

A/B testing 96

A/B testing Technology Technology Start-ups 96

Partners in Excellence

NOVEMBER 9, 2023

I suspect it’s human nature to constantly be in search of short cuts. We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. Imagine how I could waste that time doing something else… ” Or, I tend to be an impatient driver.

Pipeline 129

Pipeline Drivers/motivators Technology Technology 129

Partners in Excellence

MARCH 7, 2024

Preface : I first met Keith Bossey about 15 years ago. He read that I was planning to be in Manhattan for meetings and suggested dinner at one of our favorite Steakhouses. One of his statements particularly strikes me: “Lots of folks have a negative view of the sales profession, and I even see it in my kids.

Sell 68

Sell Finance Consult Strategize 68

Martech

FEBRUARY 2, 2024

” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” Prompts: “How do I leverage data analytics to improve my marketing efforts?” Click to expand. Click to expand.

Technology 99

Technology Technology Launch Represent 99

SaaStr

OCTOBER 27, 2023

Dear SaaStr: What Mistakes Did You Make When Starting Your Business That, In Retrospect, You’re Glad You Made? I think some of my biggest mistakes, at the time I made them, I had to make them to survive. My list: Launching too early. In both my start-ups, I launched too early.

Launch 90

Launch Start-ups Product 90

Gong.io

APRIL 22, 2022

If I had a dollar for every terrible cold email I’ve received in my business career, well, let’s just say I would not be writing this article now. Let me tell you all about how great I … cough cough … my product is. We do this. We are the best. All the best, Madison. Cold emails.

Prospecting 125

Prospecting Follow-up Inside sales Clients 125

Partners in Excellence

MARCH 5, 2024

Preface: Somehow, I got to know Craig Jamieson because we were “hanging out in the same places.” I was attracted to Craig because he had a different client base and focus than I, but I could learn so much from what he was doing. Why I Absolutely LOVE Selling! After receiving my A.A.,

Sell 73

Sell Retail Cold Call Commission 73

Partners in Excellence

MARCH 5, 2024

Preface : Gus Maikish is one of the first people I met when I started my selling career. Since I was assigned to a different team, I didn’t spend much time with Gus, but remember one call that I tagged along. I was naive and thought you couldn’t push the customer or disagree with them.

Sell 77

Sell Contract Retail Account management 77

Martech

MARCH 8, 2024

It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? As a [persona], I [want to], so [that].” How will data flow in?

Objectives and Key Results 116

Objectives and Key Results Strategize Government Technology 116

Martech

APRIL 3, 2024

A: I have kind of a fun career journey. I actually have a Master of Fine Arts degree in Creative Writing. So, I went to graduate school with the idea that I would be a novelist and that I would probably wind up teaching English and/or writing, and that would be my career trajectory.

B2B 66

B2B Angle B2C Pitch 66

Search Engine Land

DECEMBER 13, 2023

I have, and it’s the worst feeling. Google doesn’t know you, but they do know users. Here’s what you can do to revitalize your website’s traffic. Here’s what you can do to revitalize your website’s traffic. My problem is that my boss complains that traffic has declined for years and we can’t figure out why.”

CTR 121

CTR Niche B2B Service 121

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year.

Government 128

Government Strategize Start-ups Technique 128

Partners in Excellence

MARCH 4, 2024

I first met Pete when he was running North American Sales at a small technology/professional services company. My father sold insurance. While my mother and brother were riding roller coasters, I joined Dad in an afternoon sales conference session. Maybe you could say it was in my blood? I am a nerd about this.

Sell 73

Sell Construction Consult Negotiate 73

Search Engine Land

DECEMBER 5, 2023

Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such as “history of,” “best,” or “cheapest” modifiers being incorporated (depending on the product’s value proposition). The example I’ve used in my mock-up is “gifts for men.” Suppose you allow Google to render this section.

UX 116

UX Retail User Experience Trust 116

Search Engine Land

MAY 9, 2024

Within seconds, my knowledge of the best gym shoes for bad knees has increased, and there are many links and suggestions. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. Google Patent. Information foraging theory.

Engineering 91

Engineering Angle UX Trust 91

Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” “I don’t think they’re prepared because there isn’t a like-for-like replacement,” said DeZao. “I was reading a study from YouGov.

Retail 132

Retail Entertainment Finance Start-ups 132