ConversionXL

SEPTEMBER 20, 2018

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. The key drivers, in order, are: Revenue growth. Net dollar retention.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

ConversionXL

APRIL 18, 2019

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Look at the search engine results page (SERP). Geography (i.e.

UX 126

UX Engineering Click Through Rate Follow-up 126

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011.

Engineering 91

Engineering Non-Profits Electricity Networking 91

Search Engine Land

JANUARY 16, 2023

Google also answered several questions for Search Engine Land, which we published in: FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages. OneSearch, Verizon Media’s new search engine, sounds awfully familiar. Google’s Video Sites Gain Market Share. Also on this day.

Engineering 81

Engineering Drivers/motivators Retail Conversion 81

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 67

A/B testing Engineering Launch Drivers/motivators 67

Hubspot

OCTOBER 3, 2013

Hence, we know that Google must have other motivations.”. Worse, because Google has 80% of the search market in the United States, and even greater market share in other parts of the world, marketers can''t just stop dealing with Google. However, this is not the case, nor is it planned. Breaking the Bargain.

Engineering 78

Engineering Commission Referrals Contract 78

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. However, several third-party sources disagreed.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. Understand the existing SEO knowledge and process For most organizations, organic search has the potential to be a significant driver of traffic, brand visibility and revenue.

Objectives and Key Results 76

Objectives and Key Results Education UX User Experience 76

Adaptive Business Services

AUGUST 8, 2018

You are the engines of commerce because nothing happens until something gets sold.”. Your market is composed of three types of buyers … Value, Price, and those who will vacillate between the two based on internal and external factors. Your market share just went up dramatically! The Consistency Selling model, R.I.S.C.

Sell 89

Sell Manufacturing Price Relationship building 89

Hubspot

MARCH 11, 2020

Regardless of the motivation, we've provided some tools and tips to help you reach new customers and expand brand awareness. Make use of an email marketing strategy. An email marketing strategy can be a vehicle for promoting exciting things about your brand to segmented audiences that have shown an interest in your brand.

Promote 97

Promote B2C Construction Networking 97

ConversionXL

JANUARY 21, 2019

Hidden costs : If you purchase something online, you expect the delivery driver to arrive at your door and deliver the item you ordered at the price you paid—no questions asked. This was a couple of software engineers who put this in for whatever reason [.] Hidden or unexpected costs anger consumers. This was not a corporate decision.

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

Openview

APRIL 3, 2018

For example, as an early stage startup, your goal may be coverage – you need to land as many logos as you can to beat out your competitor and grab market share. Add the complexity of compensation into the mix and you could very easily engineer a terrible customer experience.

Commission 81

Commission Account management Quota Sales 81

Search Engine Land

NOVEMBER 14, 2023

Google’s opacity regarding pricing adjustments has added to the uncertainty, leaving advertisers speculating about their motives and objectives. Through Adthena’s Market Trends report, you can closely monitor trends in CPC, the distribution of spending across different advertising channels and your competitive market share.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

FEBRUARY 6, 2019

The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). What marketing needs to accomplish during the Introduction.

Product 124

Product Price Growth Campaign 124

ConversionXL

NOVEMBER 8, 2018

Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. If your Amazon product page ranks highly for a product term in search engines, Shaw recommends that you treat it “as an extension of your own website.”

B2B 100

B2B Manufacturing Retail Cross-sell 100

Search Engine Land

JANUARY 25, 2023

While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. Brands should also consider the motivations of the players they are advertising to. Are they playing to pass the time? Are they competing with their friends?

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

ConversionXL

APRIL 11, 2016

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments.

Conversion 90

Conversion A/B testing Engineering Campaign 90

SBI

MARCH 4, 2015

Budgets are suddenly open to re-tooling and even organizational responsibilities are reshaped, all in support of the new product’s promise for revenue, market share and higher margins. No doubt, implementing new products generates inspiration and motivation for both you and your company. How do you do that?

Sales 54

Sales Contract Engineering Drivers/motivators 54

ConversionXL

JANUARY 18, 2022

Here are some statistics to give you an idea of how usage and motivations differ: 87% of LinkedIn users use the networking platform every month, while 63% use it weekly. Once you know that, you can determine the content that will motivate them to share—so you can get in front of more people like them.

Campaign 122

Campaign Networking Non-Profits Launch 122

ConversionXL

FEBRUARY 27, 2019

Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. As the list grew, it ended up being one of our best drivers of qualified sales leads because we could clearly see they had an interest in our product. Cheap acquisition is (too) cheap.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

JANUARY 13, 2021

Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Non-recurring engineering (NRE) costs can be built into the pricing structure or billed out separately as a one-time fee. How are you going to these companies to increase their revenue and market share?

GTM 85

GTM Negotiate Profit margin Contract 85

ConversionXL

NOVEMBER 17, 2022

Ahrefs is a platform that helps you optimize your website for search engines. Use Ahrefs to uncover insights and gain a competitive advantage in search engine results pages (SERPs). Research keywords from multiple search engines (e.g., This will help you tailor content marketing for audiences on different platforms.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. When Google embarked on a massive and unprecedented redesign of its core products , designers found that collaboration with engineers forced them to choose a shared vocabulary. Image source ).

UX 111

UX User Experience Non-Profits A/B testing 111

Lead Fuze

MARCH 9, 2021

If the client needs to speak to an engineer to get answers to his questions, your team should have a script on directing the customers to the proper resource in your company. However, I’m thinking, what if I lose motivation halfway through my subscription? A rival firm, Audio Lab Tech, has taken a lot of their market share.

Objectives and Key Results 105

Objectives and Key Results Sales Up-sell Clients 105

SBI

DECEMBER 4, 2012

The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools. Efficiencies are what allow civilizations to develop and prosper, while indeed fueling the competitive spirit that ultimately drives the engine of commerce.

CRM 51

CRM Sales Prospecting Presentation 51

Hubspot

SEPTEMBER 5, 2018

Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. Search engine optimization. 1995 : Search engines like Yahoo! Whether Google, Yahoo, or Bing, all search engines have their own paid advertising. TV commercials. Social media ads. Email communications.

Promote 53

Promote Campaign Launch Gambling 53

SalesBlog!

JULY 10, 2022

Seriously, where would society be in general without being motivated and “sold”? Apple engineers can design the next best thing but unless their sales “evangelists” sell it… it really doesn’t matter does it. What you do know is that you have potential, and you have a unique gift to share with others. A better idea.

Sales 52

Sales Networking Up-sell Outside Sales 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 70

Closing Customers Niche Cross-sell 70

PandaDoc

APRIL 25, 2023

When sales targets are aligned with precise actions and timeframes, your team feels part of your business’s success — and ultimately more motivated to reach their sales targets. What’s your motivation? These objectives should be specific, measurable, and achievable, and should be tied to your overall business goals and objectives.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

The 5% Institute

MAY 22, 2023

Scaling sales is crucial for companies aiming to capitalize on market opportunities, increase market share, and maximize revenue potential. Building a High-Performing Sales Team A skilled and motivated sales team is fundamental to scaling sales.

Objectives and Key Results 52

Objectives and Key Results Technique Strategic partnership Sales 52

Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Sales Objectives Clearly defined and measurable sales goals, such as revenue targets, market share, or customer acquisition metrics.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. They’ve got some incredible initiatives, particularly in the engineering and coding org about how to make diversity and inclusion a strategic advantage for them. It is staggering. Henry Schuck: Yeah, totally.

Non-Profits 84

Non-Profits Strategize Trust Growth 84

Lead Fuze

DECEMBER 31, 2021

You can find this information on Google (or other search engine) by typing in company name + about us. The market share of the specific industry it operates in. Here are some things you need to know when researching a company: -Company size and location -What the company does, its products, or services.

Commission 52

Commission Sales Teamwork Contact 52

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To win your share of the market, it’s important to stay on top of the latest ecommerce trends and know what motivates customers to make purchases.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59