Remove Drivers/motivators Remove Price Remove Service
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. Emotional loyalty goes beyond rational considerations.

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How behavioral economics can be the marketer’s secret weapon

Martech

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point. Aim to guide consumers towards beneficial choices without coercion.

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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

Price 72
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How to craft a pricing & quoting strategy that drives incremental revenue

PandaDoc

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. Its a simple psychological lever: customers are motivated by value.

Price 52
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The 10 Best SaaS CRM Software

Hubspot

The term " SaaS CRM " refers to CRM software specifically tailored for software-as-a-service (SaaS) businesses. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. And according to statistics, it only takes one bad customer service experience for 13% of customers to leave.

CRM 81
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What is price sensitivity? How it affects sales and profitability

PandaDoc

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price 52
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How customer satisfaction fuels B2B profitability

Martech

The drivers of customer satisfaction SaaSletter’s research on Drivers of Customer Satisfaction + Category Leadership surveyed 4,222 software companies. I would add to their list: Price/value. It’s no wonder that many service organizations have built entire playbooks around serving core audiences.

B2B 128