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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. Why is RGSP unfair?

Price 119
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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

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What Do Uber Drivers And SDRs Have In Common?

Partners in Excellence

What do Uber drivers and SDRs have in common? Even though Uber tries very hard to create a great customer experience, the majority of it is influenced by the drivers. There are a number of other benefits to leveraging autonomous vehicles, including some powerful financial reporting/EBITDA benefits–which influence share price.

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5 Interesting Learnings from HubSpot at $2.4 Billion in ARR

SaaStr

It sells sales, marketing, support and more tools. Revenue Growth is Up Just 24%. Despite raising prices and selling more products, HubSpot ACV is basically flat at $11,365. Despite raising prices and selling more products, HubSpot ACV is basically flat at $11,365. And second, so many of us use HubSpot.

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. Invest in Quality Sales Training and Coaching A crucial part of selling is reaching the right people with a great offer.

Product 246
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Microsoft Advertising launches new tool for enhanced ad revenue analytics

Search Engine Land

Filters to examine data related to revenue drivers and inventory metrics. Contextual bid rejection details, such as demand issues, ad quality settings and price floors. All publishers leveraging Microsoft Monetize to sell owned and operated inventory can use Monetize Insights to analyze their ad revenue performance.

Launch 102
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What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 62