What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
Search Engine Land
OCTOBER 13, 2023
The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. Why is RGSP unfair?
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