Wed.Aug 07, 2024

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Mastering data-driven decision-making in the strategy phase

Martech

The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.

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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. It might stop the immediate hurt or frustration, but it doesn’t fix the underlying problem. Eventually, the wound could be reopened. The way around this is to build customer loyalty with an “always on” marketing strategy.

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Google phasing out Smart Campaigns in favor of Performance Max

Martech

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.

Campaign 129
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Unmasking the Sales Industrial Complex: The Hidden Forces Sabotaging Your B2B Sales Success

Iannarino

Discover the covert strategies that are keeping you from reaching your B2B sales goals.

B2B 284
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Unlocking AI’s potential in B2B marketing

Martech

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.

B2B 126
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Google enhances Local Services Ads with auto-selected photos

Search Engine Land

Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.

Service 101

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Google enhances budget control for Local Service Ads

Search Engine Land

Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum monthly ad spend limit for certain accounts. Why we care. This update gives advertisers more control over their spending, potentially preventing unexpected budget overruns. Key features: Immediate effect upon setting. Automatic campaign stoppage when limit is reached.

Service 90
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Sales Demo Environments: How to Use Them to Close More Deals

Hubspot

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. But during the live demo, disaster struck.

Closing 72
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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. When you actually spend time on a manufacturing line, you see how problems are resolved on the assembly line.

Trust 139
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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Personas Are Not People, Personalization Is Not Connection!

Partners in Excellence

Often, I feel like I’m shouting into a void. Complex B2B buying and selling is about people connecting with people! It’s about human beings interacting with other human beings to accomplish shared goals. Business is, largely, about how we most effectively leverage our human resources (along with others) to most effectively and effectively accomplish our goals.

B2B 133
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5 Interesting Learnings from Atlassian at $4.4 Billion in ARR

SaaStr

So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.

Price 119
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50+ Retail Statistics Revealing Latest Market Trends

G2

Explore these retail statistics to understand the state of retail in 2024 and learn more about opportunities and challenges in the sector.

Retail 105
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Dear SaaStr: Our VC Is Encouraging Us to Hire Aggressively and Increase the Burn Rate. Should We Listen to Them?

SaaStr

Dear SaaStr: Our VC Is Encouraging Us to Hire Aggressively and Increase the Burn Rate. Should We Listen to Them? In my experience, about 66-70% of the time this is bad advice, especially if it is coming from a Very Large VC. Not always — but more often than not. You pretty much know how much to spend already. Often, first-time founders, especially those who had to bootstrap a long-time to get to venture capital, don’t spend the capital they do raise quickly enough.

Customers 112
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Driving Sales Enablement Strategy Through Change Management

RAIN Group

Sales enablement isn't just a nice-to-have—it's a strategic imperative for driving sales success in today's dynamic business environment. Yet, many organizations struggle to implement and sustain effective sales enablement initiatives. This article explores how leveraging change management principles can transform your sales enablement strategy, leading to lasting improvements in sales performance.

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We’re Not Jumping on the AI Bandwagon, and Here’s Why

Membrain

Nearly every major software platform in the world has added AI tools to their arsenal over the past two years. Google, Microsoft, Oracle, Adobe: The largest software companies have almost all jumped on the generative AI bandwagon.

CRM 81
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Nimble CRM Tips & Updates – August 7 2024

Adaptive Business Services

I’m back from vacation and we’re back to our twice monthly newsletter schedule! Since I ended my trip with a visit to the ER in Penticton, BC (not as bad as it sounds), I’m happy to be home! Let’s start with … Just released … Nimble has just released their message sequence templates. These templates are for a variety of applications (sales, marketing, hiring, etc.) and they include sample messages as well as suggested conditions.

CRM 71
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Denys Titoruk of Admixer on Challenges and Solutions in Publisher Monetization

G2

A director's take on the publishing industry's challenges and actionable advice on using adtech, innovation, and strategies to monetize beyond ads.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Optimize Your LinkedIn Profile with ChatGPT: A Step by Step Guide for Entrepreneurs

TaskDrive

Learn how to optimize your LinkedIn profile by following steps using ChatGPT and our tailored prompts The post How to Optimize Your LinkedIn Profile with ChatGPT: A Step by Step Guide for Entrepreneurs appeared first on TaskDrive.

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50+ Cybercrime Statistics Indicating The Need For Security

G2

Worldwide, cybercrimes continuously evolve, with hackers constantly seeking new ways to exploit your data and money. They keep inventing new tricks, variations of distributed denial of service (DDoS) attacks, or social engineering assaults to fulfill their surreptitious motives.

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Survey: 92% of SEOs suspect their competitors buy links by Admix Global

Search Engine Land

A surprising 92% of SEOs and link builders believe their competitors are buying backlinks , according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of links. Are bought backlinks a shortcut to SEO success? Or are they a huge risk? Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024.

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Section 409A: Key Considerations for US and Non-US Companies

G2

Congratulations! You've just landed your dream job at a promising startup. As part of your compensation package, you're offered a generous helping of stock options. It's an exciting prospect, but there's a catch. The value and taxation of those options hinge on a complicated set of regulations known as Section 409A.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Maximizing Performance Max: Strategies for ecommerce success

Search Engine Land

Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses.

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Keep It Human: Salesforce's Leandro Perez on Brand Voice in the AI Age

G2

What can set businesses apart in the world of AI? Salesforce APAC CMO Leandro Perez shares tips on brand differentiation and B2B storytelling. Learn more.

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What the composability revolution means for CDPs

Martech

The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications from the data they activate. Don’t underestimate the significance of this revolution, already happening under the banner of “composability.” The meaning of “composability” Who hasn’t heard talk recently about the “composable CDP” — a solution, that is, that calls itself a CDP but that, rather than ingesting

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Optimizing for Amazon branded search: Best practices to boost visibility

Search Engine Land

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!