Thu.Jun 15, 2023

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Are you ready to unlock the secrets to outside sales success in 2023? Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career.

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Do the Damn Reading

Iannarino

It isn’t difficult to acquire a strategic advantage in sales. Yet, most people refuse to take the single action that tens of thousands have used to succeed at greater levels than their peers and their competitors. Throughout history, the people you have heard of have one thing in common: They read.

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Leading Sales Teams Through a Challenging Economy

Force Management

Changing course to weather the economic storm is a little like other initiatives that require leader visibility. To pivot successfully, you’ll need to rally the troops and build buy-in around the shifted approach. But unlike a launch, your plan for steering the ship through choppy waters comes with added background noise. Tightened budgets, longer sales cycles, and “not right now”. the realities of today’s market can take a toll on morale.

Launch 106
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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Leading Sales Teams Through a Challenging Economy

Force Management

Changing course to weather the economic storm is a little like other initiatives that require leader visibility. To pivot successfully, you’ll need to rally the troops and build buy-in around the shifted approach. But unlike a launch, your plan for steering the ship through choppy waters comes with added background noise. Tightened budgets, longer sales cycles, and “not right now”. the realities of today’s market can take a toll on morale.

Launch 106
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A Complete Guide on How to Build a Chatbot (Easy to Hard)

G2

As companies grow more comfortable with the idea of using chatbots on their websites, even those who don’t have in-house developers might want to get on board with the chatbot trend.

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Pega: AI will power the autonomous enterprise

Martech

“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.

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Microsoft on the future of advertising and conversational AI

Search Engine Land

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing.

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Making The Switch To A Sales Career

Sales Gravy

Transitioning Into A Career In Sales In this episode of the Sales Gravy Podcast, Art Munin, Ph.D. from Liaison International joins guest host Gina Trimarco, Sales Gravy Master Trainer and Director of Coaching Programs, after impressively pitching himself with a Bonjovi guitar serenade. They delve into the topic of salespeople transitioning from non-sales careers later in life, and explore a shared passion for the arts and how it influences sales success.

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Google SGE now uses photos and reviews from Google Business Profile listings

Search Engine Land

Google’s new Search Generative Experience , which began rolling out a few weeks ago , now can use Google Business Profile data to help it create its AI-generated snapshot answer. SGE also uses data “from the reviews, photos and Business Profile details that people have submitted to Google for more than 200 million places in the real world,” Google wrote.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Want to Improve Marketing and Sales Efficiency? Use Your ICPs

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. The thought seemed to be that it’s better to have more talent than you need than not enough. But the more is more approach doesn’t work when other resources, like budget, dry up.

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How higher education is failing at SEO

Search Engine Land

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education.

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DAM metadata: Why less is more

Martech

A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily. It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. The keystone of that process is metadata.

Legal 94
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What do SEO platforms do? Do you need one?

Search Engine Land

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Dear SaaStr: Is a Big Market Really Better Than a Niche Market?

SaaStr

Dear SaaStr: Is a Big Market Really Better than a Niche Market? Why? A big market is better than a small / niche market. This is the reason 70%+ of SaaS companies that IPO are just new version of old, successful things: About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software | SaaStr But … but … Small markets can grow into large markets if you change the market or there is otherwise disruption in the market.

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Email subject line tips and best practices (with examples!) by Digital Marketing Depot

Martech

Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.

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5 Best Practices for Lead Routing in 2023

Sales Hacker

According to the HubSpot Sales Trends 2023 Global Report, setting and meeting sales quotas this year will be harder than ever. So I’m here to tell you about a secret weapon: dynamic lead routing. I’ll start with the basics. What is dynamic lead routing? A lead comes in to your sales team — which rep is going to handle it? Assigning leads is called lead routing.

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Trapped In Business As Usual….

Partners in Excellence

Recently, I wrote, Have We Become Complacent? But there may be a different way to look at the same issue. A number of people reached out after reading the post. Many suggested, “Dave, we have never been busier! My people are working hard–they have escalating demands for prospecting, pipelines, and quota performance. Most are working very long hours.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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70 IoT Statistics to Unveil the Past, Present, and Future of IoT

G2

These IoT statistics paint a real picture of IoT adoption by various industries. Delve into IoT security statistics to address your privacy concerns.

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AI in B2B Sales: How It’s Used and It’s Biggest Benefits [New Data]

Hubspot

As with all fields, AI is transforming sales. Salespeople are leveraging tools that streamline processes, save time, and create a more personalized experience for leads. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Top Ways B2B Sales Teams Are Using AI/automation Tips for Building a B2B Sales AI Strategy The Future of AI in B2B Sales How do B2B salespeople feel about AI?

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New versions of ChatGPT and other AI martech releases this week

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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Highspot Insights to Unlock Sales Productivity

Highspot

Often, the sales department is a company’s highest expense, which means that maximizing the potential of every rep to scale productivity is mission-critical in today’s economy. Increasing sales productivity ensures that you drive more revenue with each rep you have. To that point, reps who use Highspot experience 16% shorter deal cycles, a 14% increase in deal size, and a 16% increase in win rates.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Effective Sales Strategies To Boost Sales

The 5% Institute

In today’s competitive business landscape, having effective sales strategies is crucial for organizations to drive growth and achieve success. A well-executed sales plan can help businesses not only increase their revenue but also build lasting customer relationships. This article explores various sales strategies that can empower businesses to enhance their sales performance and achieve their goals.

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That’s a wrap-up: Highlights of Saleslove on Tour Chicago from emcee Sunshine Levin

SalesLoft

Over seven years ago, we created this nerdy little concept called #saleslove — a welcoming, intentional approach to celebrating our customers and sharing in their successes. Later, we turned that concept into a full-blown conference for sales enthusiasts. Then last year, we took that concept mainstream by naming the event itself Saleslove as a way to center the heart and dedication our customers pour into their work.

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How To Negotiation Salary – Our Simple Tips

The 5% Institute

Negotiating your salary can be a daunting task, but it’s an essential step in ensuring you are fairly compensated for your skills and experience. Many people feel uncomfortable discussing money, but with the right approach and preparation, you can increase your chances of securing a favourable salary package. In this article, we will provide you with valuable tips and strategies to help you navigate the salary negotiation process successfully.

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What is a Market Research Agency? A Comprehensive Guide

Lead Fuze

Gaining a thorough comprehension of your target demographic, their preferences and habits is essential in today’s competitive business climate; to this end, a market research agency can be invaluable as it specializes in gathering primary and secondary data to provide valuable insights. Competition in the business world is intensifying, and having knowledge of your target demographic’s preferences and habits can be a major advantage.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Following Up In Sales – How To Do It Right

The 5% Institute

In the fast-paced world of sales, following up with potential customers is an indispensable practice that can significantly impact your success. Effective follow-up strategies allow you to nurture relationships, address concerns, and ultimately close deals. By mastering the art of following up, you can establish strong connections, build trust , and maximize your sales opportunities.

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The Potential of Generative AI for Salesforce Developers

Salesforce

What is generative AI? How can Salesforce Developers benefit from generative AI? Generative AI for Salesforce Developers, what does this really mean for you? Shape the future with generative AI Resources Generative artificial intelligence (AI) has been making headlines, but beyond wondering what it is , have you begun to think about the future of generative AI for Salesforce Developers?

UX 52
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Generate Leads – Your How To Guide

The 5% Institute

In today’s highly competitive business landscape, generating leads is crucial for the success and growth of any company. A lead is a potential customer who has shown interest in your products or services. By effectively generating leads, businesses can expand their customer base and increase revenue. In this comprehensive guide, we will explore various strategies and techniques to generate leads and supercharge your business.

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How to build your own SEO ‘second brain’ (and why you need it)

Search Engine Land

Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on a never-ending treadmill.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.