Iannarino
APRIL 12, 2023
The email that found its way to my inbox states that the company will pay me $100 for meeting with one of their salespeople. Less expensive companies offered me a $50 gift card to Amazon or Starbucks. This offer is attractive for someone who buys many books. Still, I reject the offer by clicking delete. This is one more example of how sales is broken.
Veloxy
APRIL 12, 2023
Are you interested in a career in solar sales? The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% of all U.S. homes will have solar panels installed. This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source.
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Membrain
APRIL 12, 2023
Everyone talks about sales prospecting , and we all think we know what it means. It’s just going out looking for potential customers to put into your sales pipeline, right? Traditionally, this was a task entrusted to junior “hunters” on the sales team–young hungry salespeople tasked with “drumming up opportunities.
Partners in Excellence
APRIL 12, 2023
There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. We have a fascination with exploring the latest, greatest tricks we can leverage. What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
APRIL 12, 2023
So this survey and data won’t surprise very many, but I wanted to do it anyway to get the latest data back from the SaaStr community. The learning: your SDRs average tenure is about 14 months, and perhaps most importantly, 52% of you don’t see your SDRs last even 12 months. This shouldn’t be much of a surprise. SDR is an entry level role in most sales orgs, and many SDRs want to be promoted within 12-16 months, or look to move on to where they can get an AE role.
Search Engine Land
APRIL 12, 2023
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
APRIL 12, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. In short, marketers have more information than they know what to do with. So, instead of generating predictions, the data is collected but left unused.
RAIN Group
APRIL 12, 2023
People often ask us, “What should we do to drive sales success?” It’s a complicated question.
Martech
APRIL 12, 2023
The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.
Salesforce
APRIL 12, 2023
Pediatric care is perhaps one of the most sensitive areas of healthcare. Unlike with adult care, clinicians often communicate and receive information second hand from a patient’s parent or guardian. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
APRIL 12, 2023
Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant opportunity to expand awareness and penetration rate of pet insurance which is less than 3% for all pet parents today.” In 2019, global insurance provider MetLife had acquired PetFirst, a pet health insurance company founded in 2004.
SaaStr
APRIL 12, 2023
Generative AI has taken the world by storm, and VCs and SaaS founders are looking at new opportunities it can bring. Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding.
Martech
APRIL 12, 2023
Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat ( see past updates here ). There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available).
Search Engine Land
APRIL 12, 2023
Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Services and businesses. Destinations. Media (e.g., games, movies). The big takeaway. Google has changed the name of its “product reviews system” to “reviews system” and has altered the language in multiple parts of its guidance documentation around product reviews to now apply to all types
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Hubspot
APRIL 12, 2023
When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.
Search Engine Land
APRIL 12, 2023
Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has revolutionized how many SEOs approach their work. Python offers a versatile toolset that can help make the optimization process faster, more accurate and more effective.
Adaptive Business Services
APRIL 12, 2023
One thing that I would like to think that I have gotten pretty good at is creating a specialized project and then finding multiple ways to reuse it. Why reinvent the wheel every time? For example, from one piece of content, you may very well be able to create … Training plans eBooks Slide shows Multiple blog posts on multiple platforms Videos Direct mail pieces A series of webinars The best news is that you can literally pick and choose from any of these to be your source document and then creat
Search Engine Land
APRIL 12, 2023
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, the IAB pointed out that the growth of search revenues wasn’t as strong as other formats – it lost 1.2 percentage points in total revenue share.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Spiro Technologies
APRIL 12, 2023
Transcript Adam Honig: So there’s no, “Hey, Alexa, where are my fasteners?” As I say that, I’m worried something’s going to happen in my house. So, I got to be careful when I say that. Joe Shoemaker: Well, my speaker just went off when you said that. Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the
Search Engine Land
APRIL 12, 2023
PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will now be able to reach a significantly larger number of in-market shoppers offsite.
Spiro Technologies
APRIL 12, 2023
Transcript Adam Honig: So there’s no, “Hey, Alexa, where are my fasteners?” As I say that, I’m worried something’s going to happen in my house. So, I got to be careful when I say that. Joe Shoemaker: Well, my speaker just went off when you said that. Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the
Search Engine Land
APRIL 12, 2023
The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
PandaDoc
APRIL 12, 2023
Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The right sales channels can help you do this. But what are sales channels, we hear you ask? Here’s the ultimate guide, including tips on how to choose channels to reach your prospects. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers.
Search Engine Land
APRIL 12, 2023
Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns. The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget.
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