Iannarino
MARCH 4, 2024
There are people who still believe that the sales contest is between two companies and their solutions. The truth is that the contest is between the salespeople vying for the opportunity.
Cerebral Selling
MARCH 4, 2024
The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. I’ve spent a lot of time studying the patterns and research around what makes great sales leaders. That’s because in a profession often plagued by poor experiences and bad reputations, great sales leaders are not only a beacon of light to their teams, but the te
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Search Engine Land
MARCH 4, 2024
Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks.
Martech
MARCH 4, 2024
Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MARCH 4, 2024
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based.
Salesforce
MARCH 4, 2024
Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
The Digital Technology
MARCH 4, 2024
Social media has become a goldmine of consumer, prospect, and market data in our hyper-connected world. But raw data alone provides little value. Targeted social data mining is the key differentiator to unlock growth in 2024 and beyond.
Search Engine Land
MARCH 4, 2024
Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign.
Martech
MARCH 4, 2024
As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.
Search Engine Land
MARCH 4, 2024
In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
MARCH 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
MARCH 4, 2024
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool.
SaaStr
MARCH 4, 2024
2021: “Just raise the extra capital! We don’t need it, but at that price — it’s basically free” 2024: “Free? FREE?? What were we thinking. Thank you much for that great advice, Mr. VC” — Jason ✨Be Kind✨ Lemkin ?? (@jasonlk) February 15, 2024 So, so much has changed since the peak crazy days of 2021. For some, actually, like Palantir, Cloudflare and more — these are actually still the best of times.
Search Engine Land
MARCH 4, 2024
Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their c
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Partners in Excellence
MARCH 4, 2024
Preface : Emre Vatansever and I met a couple of years ago on LinkedIn (See it can work). We found ourselves hanging out in many of the same discussions, he eventually reached out, and we continue our discussions in emails and in commenting on posts. He has a fascinating background in coaching, consulting, and working in and with early stage companies.
Search Engine Land
MARCH 4, 2024
Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads (LSA) program.
Partners in Excellence
MARCH 4, 2024
Preface: Grahame Don is a great friend and client. I originally met him about 10 years ago, when he led the sales effort for a specialized product line for his company. We’ve maintained our friendship through the years. He’s so creative in his selling approaches, looking at very large deals and developing strategic partnerships with customers all around the world.
Search Engine Land
MARCH 4, 2024
Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. The allegations. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices for advertisers and limiting their access to more budget-friendly alternatives.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Partners in Excellence
MARCH 4, 2024
Preface: Jack Malcolm is a close friend and someone I count as a mentor. Our relationship didn’t start that way, in fact it was contentious. Fortunately, we saw past our differences. Jack has written one of the best books on business/financial acumen, I ‘ve ever read: Bottom Line Selling. He’s also written one of the best books on “communications,” in Lean Communication , as well as Strategic Sales Presentations.
Sales Pop!
MARCH 4, 2024
The first sales slogan to accept is that upfront, people buy you, not your product or service. Therefore, it is critical to establish a standout brand and focus on being original in how you serve and accommodate clientele and audiences globally. Moreover, trustworthiness is essential. It is always wise to question our unique mindset, ambition with goals attached, and strategies for moving to new heights.
Partners in Excellence
MARCH 4, 2024
Preface: Pete Tapley has been a friend and client for about 12 years. I first met Pete when he was running North American Sales at a small technology/professional services company. He went on to senior positions at Cognizant, CSC/DXC Technologies, Telus International. He’s now Managing Director of Data and AI at Accenture. Here’s Pete’s story.
Sales Pop!
MARCH 4, 2024
It is believed that the trucking business is the foundation of commerce because it ensures continuous movement of things along supply chains, shipping commodities to various places and enabling trade. No matter whether goods are for consumer or raw material purposes, these lorries provide the necessary performance and dependability. Stealthily meandering through diverse landscapes, trucks carry supplies from suppliers to manufacturers and retailers everywhere.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Partners in Excellence
MARCH 4, 2024
Preface: My relationship with Page Singletary is actually a couple of months old. He was in the audience of a webcast. Immediately after that, he started sending me questions and ideas. Since then, we have constant conversations–and a few debates—about selling. I love Page’s perspective, it comes from deep thinking and deep reading from a variety of topics.
Hubspot
MARCH 4, 2024
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields.
G2
MARCH 4, 2024
Learn how to use generative AI across multiple industries, including environmental science, architecture, finance, and healthcare.
Predictable Revenue
MARCH 4, 2024
The Selling V is a framework of questions to guide the discovery conversation between a prospect and a salesperson. The post The Selling V appeared first on Predictable Revenue.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce
MARCH 4, 2024
The Salesforce nonprofit grantmaking solution, foundationConnect, was created over 15 years ago on the belief that we could support better collaboration among stakeholders in the grants management process. foundationConnect enabled us to work better together — from funders and applicants to program staff and grantees, stronger connections were built within our organization.
PandaDoc
MARCH 4, 2024
A virtual data room , or VDR, is a secure, online space acting as a repository of a company’s documentation, and serves as a virtual hub where company users share real-time information with other investors, clients or stakeholders when executing investment banking deals. Read on to learn more about investment banking data rooms, their benefits, and tips you and your team can apply when deciding on the right one.
Spiro Technologies
MARCH 4, 2024
Gain insights from Kari Hanson, VP of Marketing, on her B2B SaaS career, building teams, aligning sales & marketing, and leveraging AI for future trends.
Sell Or Die
MARCH 4, 2024
With over 11 years of sales and sales leadership experience, Chet Lovegren started The Sales Doctor in 2020 as a way of providing a ‘prescriptive’ approach to revenue problems and struggling go-to-market strategies. Chet has helped build out sales processes and teams that led to companies successfully raising over $100M in VC Funds, Chet follows a ‘prescriptive’ approach to solving revenue problems and provides go-to-market professionals with the right dose of practical and tactical info needed
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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