Iannarino
JULY 5, 2023
I’ve undergone two brain surgeries. The first was to glue a large mass of arteries and veins shut and the second was to remove the damaged blood vessels and a bruised part of my brain to prevent seizures. After the surgery, I attended college at night while working full time, investing time and effort into what I could do with what remained of my brain.
Sales Pop!
JULY 5, 2023
Car buying has often been compared to running a maze, filled with confusing jargon, complex financial equations, and an overwhelming range of choices. However, the thrill of owning a new set of wheels is a reward worth navigating this labyrinth. This blog will provide you with a roadmap through the car-buying maze, ensuring a stress-free experience.
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Martech
JULY 5, 2023
Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.
Search Engine Land
JULY 5, 2023
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
JULY 5, 2023
Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting.
SaaStr
JULY 5, 2023
No one’s had a bigger exit in a shorter amount of time than Divvy. How did they do it? Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B exit in just four years with the former CRO, Sterling Snow. There’s this idea in rowing called swing, where the oar or paddle of each person in the boat hits the water at the same time and pulls back with the same amount of force.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JULY 5, 2023
Dear SaaStr: Is Late-Stage Venture Capital More Stressful than Early-Stage Venture Capital? It’s more lamentful , I think. If you do late stage investing … well, every company you invest in is pretty darn good and growing nicely. And probably even most of the companies you meet with are, too. Well, outside of the late ’20-late ’21 bubble, that is.
Salesforce
JULY 5, 2023
Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior. However, there’s no universal definition of what’s transparent and beneficial.
SaaStr
JULY 5, 2023
So some SaaS and Cloud leaders have seen big impacts from the post-Covid hangover, but others have just kept accelerating. MongoDB is one of those that just has never stopped, although as we’ll see below, even they have seen more cautious buying from their customers. But even macro challenges haven’t slowed Mongo much. It’s now at a stunning $1.5 Billion in ARR, growing 29% overall, and it’s worth a stunning $29 Billion.
Search Engine Land
JULY 5, 2023
Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Membrain
JULY 5, 2023
When your business depends on long-term relationships with customers, your success depends on the quality and sustainability of those relationships. Just ask our customers, like Casall.
Search Engine Land
JULY 5, 2023
Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library. Multi-account overview. The “Overview” tab now shows a summary across multiple accounts.
G2
JULY 5, 2023
Influitive’s customer marketing and advocacy VP Ari Hoffman shares what customer obsession means and how brands can champion it with customer advocacy.
Search Engine Land
JULY 5, 2023
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? Performance Max is geared toward ecommerce, not B2B or lead gen.
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The 5% Institute
JULY 5, 2023
Frontline sales is a critical function within any business, responsible for driving revenue and building strong customer relationships. It involves direct interaction with prospective and existing customers, aiming to understand their needs, present suitable solutions, and ultimately close deals. This article delves into the world of frontline sales, exploring its significance, essential skills, strategies for success, the role of technology, measuring performance, and its future outlook.
Search Engine Land
JULY 5, 2023
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “ Measure What Matters ” by John Doerr.
The 5% Institute
JULY 5, 2023
Sales collateral plays a vital role in the success of any business. It encompasses a range of marketing materials and resources that support the sales process and help organizations effectively communicate with their customers. In this article, we will delve into the concept of sales collateral, its importance, types, and best practices for creating impactful collateral that drives sales.
Search Engine Land
JULY 5, 2023
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Lead Fuze
JULY 5, 2023
How to get out of a sales slump is a question that can haunt even the most seasoned professionals. Sales slumps are an inevitable part of any business, but they don’t have to spell disaster. In fact, they can serve as valuable learning opportunities. In this blog post, we’ll delve into strategies used by top salespeople for overcoming these challenging periods.
Search Engine Land
JULY 5, 2023
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based Marketing as a unifying methodology that allows you to include
Lead Fuze
JULY 5, 2023
Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. However, with strategic planning and effective communication skills, you can turn these obstacles into opportunities.
Search Engine Land
JULY 5, 2023
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of y
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lead Fuze
JULY 5, 2023
Making sound decisions is an imperative aptitude that all sales reps, recruiters, startup founders, advertisers and entrepreneurs must excel at. Making sound choices can be the deciding factor between success and failure in your professional pursuits. In this blog post, we will delve into various aspects of decision science – from distinguishing between different types of occurrences to prioritizing long-term benefits over short-term gains.
Closer's Coffee
JULY 5, 2023
On this Closer’s episode, we connect with Thomas Fields, the visionary founder and CEO of GRIND. His company provides the world’s first portable basketball shooting machine that is helping athletes all over the world to perfect their shot. Thomas’s love for the game of basketball started at the age of 7, in High school he was a top 50 state ranking prospect and competed against several future NBA players.
Highspot
JULY 5, 2023
This question is top of mind for sales leaders today, as research we commissioned from a leading B2B research provider confirmed that driving buyer urgency was ranked one of the top three sales challenges for CROs this year. When reps empower buyers with new and relevant information, sellers can reduce buyer indecision and expedite sales cycles. In fact, more than half (58%) of CROs believe that ensuring reps can effectively engage buyers is what good looks like for sales enablement.
Lead Fuze
JULY 5, 2023
Crafting a sales script is an essential skill for those in sales, marketing, and business ownership. A well-crafted script can guide the conversation towards a successful outcome while ensuring that potential customers feel understood and valued. In this post, we will delve into key aspects of creating highly effective sales scripts. We’ll explore strategies for understanding your prospective customer’s circumstances, crafting personalized introductions, preparing for objections effe
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
RAIN Group
JULY 5, 2023
Are you finding the sales cycle is getting longer? Increases in loss to the dreaded “no decision”? Difficulty selling in an uncertain economy? You're not alone.
Lead Fuze
JULY 5, 2023
Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. A motivated sales team can drive revenue, foster customer relationships, and contribute significantly towards the company’s mission. But what motivates sales teams? And how can you boost their motivation? In this comprehensive guide, we delve into various strategies such as building trust among team members, understanding individual motivations, setting app
G2
JULY 5, 2023
In an ever-changing tech landscape, what does it take to stay on top of your game? Learn the secrets to survival from Jeb Dasteel, former CCO at Oracle.
G2
JULY 5, 2023
Ada’s Director of Legal, Tara Dattani, shares how her team plans to avoid the legal and security risks associated with using AI in customer experience.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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