Tibor Shanto
JANUARY 11, 2022
By Tibor Shanto. I’ve read several pieces offering suggestions that now is the time to develop the right plan for the year ahead. One can argue about the timing, some, me included, would say the planning should already have been done. January, or any first month of a fiscal year, should be used to hit the ground running, not planning. But if you’re going to plan, there is more to it than Territory or Account Planning.
Iannarino
JANUARY 11, 2022
At the beginning of a new year, many people make resolutions and set new goals for themselves. Everyone starts with good intentions, but without consistent action, intentions aren’t enough to reach a significant goal.
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Force Management
JANUARY 11, 2022
Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. While PLG solutions can propel organizations forward efficiently, this approach also brings specific and complex challenges of its own. If your company is aiming to scale revenue, your cross-functional team may already be considering shifts to go-to-market (GTM) distribution efforts and strategies.
SaaStr
JANUARY 11, 2022
Events and trade shows. They’re back, but they’re expensive. You don’t get enough booth traffic. The folks that do come by are too junior. It sucks up days at a time. The air is convention-center nasty. Too much ice cream, too much alcohol, too many almost-all-dudes parties. How can it be worth it? Even just $25,000 for the worst possible booth, plus tickets, hotels, schwag … and taking 3-4 people out of the office for days at a time.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Partners in Excellence
JANUARY 11, 2022
We know to master any skill, it takes practice. It may be Malcolm Gladwell’s 10,000 hours to mastery. Or we look at what great athletes, artist, musicians, and others do. They are constantly practicing to improve their skills and capabilities. We know that to get really good at anything, we have to continue to work on developing our capabilities to do the things that produce the outcomes we hope to achieve.
Martech
JANUARY 11, 2022
“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and we don’t design experiences to maximize their potential.” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 11, 2022
“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or a third-party content that I as a brand do not have acces
RAIN Group
JANUARY 11, 2022
Tell me if you’ve heard this one before: “Put me in front of ten buyers and I'll close seven of them. All I need is more meetings.” I hear this from sellers all the time. They're convinced they'll get the hits if they just get more at-bats. But where are those at-bats going to come from? No salesperson ever hit home runs by sitting back and waiting for the phone to ring or their email to ding.
Martech
JANUARY 11, 2022
In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers. When it comes to adopting or executing an ABM strategy, would your organization be considered an innovator or a laggard?
Search Engine Land
JANUARY 11, 2022
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Please visit Search Engine Land for the full article.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JANUARY 11, 2022
U.S.-based digital marketing platform Constant Contact has agreed to acquire Vision6, an SMS and email marketing platform in Australia. Constant Contact is focused on delivering all-in-one marketing services for small businesses, while Vision6 provides marketing solutions, local customer support and data security for small businesses, government departments, nonprofits and marketing agencies.
Capterra Sales & Marketing Software
JANUARY 11, 2022
The post What Is Text Marketing? Here’s How It Works appeared first on Capterra. Curious about text marketing? Think it’s a good fit for your marketing efforts? Find out what it is and why it’s important for marketers. If you’ve been a marketer for any amount of time, you know how tough it is to develop relationships with customers. Being proactive and engaging with your customers in a variety of different ways is crucial to any good marketing strategy, and one of the best and most immedia
Martech
JANUARY 11, 2022
This February, Tourism Ireland is teaming up with a new IMAX documentary about Ireland to welcome travelers back after the enduring travel slump from the Covid-19 pandemic. But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Launching Ireland on IMAX.
Search Engine Land
JANUARY 11, 2022
This won’t be a big update, but do expect new Search Console reports soon as well. Please visit Search Engine Land for the full article.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
JANUARY 11, 2022
The world has changed and so has SaaStr!! We’re sticking with SaaStr Annual in the late Summer again in 2022 , 100% outdoors, 100% open-air and 100% triple-vaccinated! The open air, festival style of Annual 2021 was such a hit we’re sticking with it, even though it’s about 3x the work of an indoor event. But everyone will have more fun, and be more comfortable, being outdoors and open air, across 40 acres again in 2022.
Sales Hacker
JANUARY 11, 2022
Sales is not an easy topic for academia to teach, in part because it’s so cross-disciplinary. You have to know about marketing, persuasion, technology, and strategy — to start with. Not to mention this: Does the sales organization even know what the heck it’s doing? powered by Sounder. In this episode, we chat with Frank Cespedes , Senior Lecturer at Harvard Business School (and former instructor of our CEO, Manny Medina ), about why sales poses such a hurdle for academia and how those challenge
SaaStr
JANUARY 11, 2022
Canva hit $1B in ARR at the end of last year. (Whoa.) Launched in 2013, it has over 2000 employees and more than 60M active users. Zach Kitschke, the CMO at Canva, has been a part of this hypergrowth since the beginning, and took on v arious roles in marketing, customer service, and product management teams. After a couple of years in building out Canva’s people functions, he is now investing in growing the company as a CMO.
Gong.io
JANUARY 11, 2022
Most companies’ narratives revolve around products, features, and value propositions. And while those are definitely important, there’s a much bigger opportunity to build emotional connections. When you think about category-defining companies, they’re overwhelmingly the ones who engage their customers’ emotions through storytelling. Throughout my leadership career, I’ve held countless sales kickoffs, all-hands meetings, and keynotes.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Advantexe Advisor
JANUARY 11, 2022
If you are a functional business leader planning and executing your strategy for 2022, things are extremely different than they were just a year ago. As we start this new year, businesses are faced with unprecedented continuous disruptions that are forcing the best companies to be more resilient, focused, and skilled than ever. The COVID pandemic which looks like it will last for years, supply chain issues, inflation, geopolitical issues, and continued globalization are some of the big issues fo
RAIN Group
JANUARY 11, 2022
In a hybrid sales environment, you need to be able to meet and engage buyers wherever they are. If you want to generate the best opportunities and set yourself up for success in 2021, you need to prepare. And there’s no better way to prepare than by using data-backed findings on what’s working (or not!) for the most successful sellers. The RAIN Group Center for Sales Research has been leading proprietary research to discover the most effective strategies and tactics in sales for nearly two decad
Sales Pop!
JANUARY 11, 2022
Have you ever wondered how health insurance works if you’re self-employed or own a small business ? There’s no denying that health insurance can be a significant expense when you’re a business owner. However, there are several ways to find affordable coverage. Here are seven affordable healthcare options to consider if you’re self-employed or no longer have access to a group plan. 1.
SalesBlog!
JANUARY 11, 2022
I decided to build a prospecting email that would be like none other. I added my company’s history as well as mine. So far so good… but now the creative juices were starting to flow. I put a coupon in it and of course tweaking my signature for that lasting impression. Embedded our BBB rating and my LinkedIn link with image buttons they could click on.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Outreach
JANUARY 11, 2022
The sales profession has changed more in the last two years than it has in decades, making it an incredibly exciting time to be a revenue leader. We are on the cusp of a revolutionary selling approach — one where our team’s success hinges on having a digital-first mindset.
Gong.io
JANUARY 11, 2022
So you want to write better sales emails? Close more deals? Grow your career in sales (and top the leaderboard)? If that doesn’t describe you, maybe you should not be in sales? But if it sounds aligned with your goals, keep reading. The most successful salespeople send the best emails. They know that email is not dead. They understand the power of an attention-grabbing subject line, a suck-you-in opening sentence, an OMG-I-have-to-click CTA.
Salesforce
JANUARY 11, 2022
Digital customer service channels help service teams meet customer expectations for fast and flexible support. When call volumes reached unprecedented heights in 2020, organizations with digital channels in place helped more customers more quickly. Having FAQ pages, chatbots, mobile, and web chat in place also helped reduce call volumes. . Customer support is now all-digital, all the time.
Martech
JANUARY 11, 2022
RevOps has yet to solve the long-established problem of aligning sales and marketing teams. By integrating the operations supporting sales, marketing and customer success into a single revenue engine, RevOps held out the promise of driving towards a set of agreed revenue outcomes. A survey of 270 U.S.-based B2B professionals by RevOps automation vendor Openprise suggests RevOps is falling short. 66% lack strong confidence in their data onboarding processes. 58% lacked confidence in their ability
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce
JANUARY 11, 2022
The idea of “digital transformation” is thrown around a lot, across all industries. Often, the vendors who make it possible also make it sound easy. But, where does a utility organization with complex systems start? Utilities know data stores are valuable, and systems and processes may need to be updated, but the thought of undertaking such a momentous change seems overwhelming and, yes, expensive.
Salesforce
JANUARY 11, 2022
Few things keep retailers up at night as much as merchandise returns. The average retailer incurs $106 million in returns for every $1 billion in sales, according to one report. During 2021’s Cyber Week alone, global online spend reached $275 billion. That’s an estimated $29 billion expected in returns from just one week. Brands employ a wide range of strategies to help cut their losses — and they’re usually kicked into high gear after the holidays.
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