Iannarino
JULY 24, 2023
Leaders who push for sales velocity have things backward. Any suggestion that a salesperson should try to speed up the sales conversation is more likely to cause problems at best, and a loss at worse. Longtime readers will know that you want to dominate your client’s time because the amount of time a client spends with one salesperson is a better indication of a deal’s momentum.
Search Engine Land
JULY 24, 2023
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report issues.
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Salesforce
JULY 24, 2023
Let’s face it: mundane, repetitive work can be a drag. In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Yet, 52% of companies still have too many manual processes and tasks. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings.
Search Engine Land
JULY 24, 2023
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JULY 24, 2023
Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.
Search Engine Land
JULY 24, 2023
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 24, 2023
Twitter is the past. X is the future. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media, to an “everything app” best compared to WeChat: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another
SaaStr
JULY 24, 2023
So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time. 2022/2023 was the year!
Search Engine Land
JULY 24, 2023
A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings. Collections allow you to associate products with your creative assets – images, videos and text. Why we care. The ability to associate different products and assets simplifies the product listing experience, saving you time and money.
SaaStr
JULY 24, 2023
Dear SaaStr: How does a SaaS company find its initial price point? It’s pretty simple. First, you anchor around a “comp”, another product that either does something somewhat similar, or that provides somewhat similar value in the market. The comp could be a direct competitor, an indirect competitor, or merely something in another market that provides somewhat similar value.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
JULY 24, 2023
Disruptive algorithm updates have shaken up Google’s SERPs over the years. Remember Penguin, Panda, Caffeine and May Day? Google’s updates typically begin as a narrow attempt to solve an individual problem, then broaden and gain names before being absorbed into the core ranking algorithms. Despite the dynamic nature of search, Google’s commitment to tackling spammy web content remains unchanged.
Martech
JULY 24, 2023
The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights.
Search Engine Land
JULY 24, 2023
SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. Coincidentally, Google’s John Mueller’s perspective differs from ours, and we will explore this further in the article.
The 5% Institute
JULY 24, 2023
In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. Unlike closed-ended questions that prompt simple “yes” or “no” answers, open-ended questions encourage customers to share their thoughts, feelings, and opinions in their own words.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
JULY 24, 2023
In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. Drawing from my leadership experience with companies like Nordstrom, Groupon and GitHub, and my work with diverse consulting clients, I have refined this approach of emphasizing effective communication, collaborative teamwork, and harmonious synergy as the four pillars of success in ente
Highspot
JULY 24, 2023
The best way for sellers to connect with today’s more educated buyers is to come prepared with compelling content that convinces them to move to the next stage of the buyer’s journey. That’s where sales enablement content comes into play. What Is Sales Enablement Content & Why It’s Important Sales enablement content allows your reps to effectively engage with prospects, move them down the sales funnel, and ultimately convert them into paying customers.
Lead Fuze
JULY 24, 2023
Whether you’re a sales executive, marketing professional, or business owner, understanding how to use intent data can be pivotal for your success. According to industry studies, businesses leveraging intent data see up to 70% higher conversion rates. This is an impressive statistic given the increasingly competitive nature of today’s digital marketplace.
G2
JULY 24, 2023
The age of generative AI is here, presenting unique challenges and opportunities. Read how G2 approaches moderation to guarantee authentic, real reviews.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment.
Search Engine Land
JULY 24, 2023
Content marketing is crucial for brand awareness and engagement in the digital landscape. Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? AI prompts are any type of text, data, or question that tells the AI the desired response you seek.
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate. This rapid growth presents both immense opportunities and unique challenges for businesses trying to stand out in this crowded marketplace.
SaaStr
JULY 24, 2023
Some SaaS and Cloud leaders have seen big impacts from the post-2020 hangover, but others keep accelerating. MongoDB is one of those that has never stopped. Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. MongoDB is at a stunning $1.5B in ARR, 29% overall growth, and is worth $29B.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Lead Fuze
JULY 24, 2023
Whether you’re a seasoned marketing executive or an emerging startup founder, understanding how to measure account-based marketing is crucial for your business growth. According to industry reports, companies using ABM generate 200% more revenue for their marketing efforts. This impressive statistic underscores the importance of mastering this targeted approach in today’s competitive B2B landscape.
Sales Hacker
JULY 24, 2023
Nicole is the VP of Marketing at Tackle , where she oversees the strategy and execution across brand, demand gen, content, product, customer, and partner marketing. She’s passionate about building GTM programs aligning cross-functional teams while scaling revenue. Before Tackle, she built and scaled the marketing team from the ground up at two previous SaaS companies.She enjoys advising early-stage SaaS companies as they build their marketing team and strategy.
Lead Fuze
JULY 24, 2023
Whether you’re a seasoned entrepreneur, an ambitious startup founder, or a dedicated employee climbing the corporate ladder, understanding how to accept no for an answer is crucial in your professional journey. In business scenarios where stakes are high and emotions run deep, hearing ‘no’ can be disheartening. But this two-letter word doesn’t always signify defeat – it could also pave the way for growth and resilience.
Lead Fuze
JULY 24, 2023
Whether you’re an independent filmmaker or a seasoned video production company, knowing how to get clients for video production is crucial to your success. With the growing demand for online videos, businesses are increasingly utilizing video as a marketing tool – 86% to be exact – offering ample opportunities in the field of video production.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lead Fuze
JULY 24, 2023
Whether you’re a sales manager, marketing executive, or business owner, understanding how to build a lead scoring model is critical for your success. According to research, approximately 65% of businesses cite generating leads as their biggest challenge. This research demonstrates the necessity of having a reliable system to distinguish and rank prospects.
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, a sales executive, or a marketing strategist, understanding how to build an ideal customer profile is crucial for your business success. According to industry studies, businesses that leverage well-defined customer profiles can increase their sales efficiency by up to 123%. This impressive statistic underscores the importance of having detailed insights about your potential customers on both individual and company levels.
Lead Fuze
JULY 24, 2023
Whether you’re a small business owner, an online retailer, or a marketing professional, understanding how to convert leads into sales is crucial for your success. According to industry data, the average conversion rate across all industries hovers around 2-3%. This might seem like a small figure considering the vast number of potential customers out there.
Lead Fuze
JULY 24, 2023
Whether you’re a startup founder, sales representative, or digital marketer, understanding how to cold email clients can significantly impact your business growth. Stats suggest that globally, more than half the population has an active email account. This vast pool of potential leads and customers is an opportunity waiting to be tapped. However, with the increasing volume of emails flooding inboxes daily, how do you ensure your cold emails stand out and get noticed?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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