Iannarino

JANUARY 17, 2024

Discover the power of turning down the wrong clients to build a successful and integrity-driven sales career.

Clients 245

Clients Strategize Sales Prospecting 245

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start.

Service 132

Service Customers Networking Negotiate 132

Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.

Retail 132

Retail Entertainment Finance Start-ups 132

Search Engine Land

JANUARY 17, 2024

Google will lay off approximately 1,000 employees from its advertising sales team this year. Why we care. Advertisers told Search Engine Land last week that they are already struggling to solve issues impacting their Google Ads accounts as they can’t get hold of their reps. The reduction in staff could exacerbate the situation, further complicating problem resolution for marketers.

Engineering 120

Engineering Service Meeting Process 120

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Salesforce

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Extensive research shows that customers, both new and old, want more than just coverage and affordability.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

RAIN Group

JANUARY 17, 2024

Every buyer has personal preferences for how they like to buy. There are multiple buying styles and preferences to consider, but the number isn't infinite. It’s six.

Sell 110

Sell Conversion Sales 110

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. This process continues throughout the implementation and pays off after the kickoff.

Appointment 97

Appointment Contract Technology Technology 97

Search Engine Land

JANUARY 17, 2024

Google launched new search features, including Circle to Search and a new AI-powered multisearch experience within Google. Google is “introducing two major updates that bring this vision closer to reality,” with these new features, Google said. Circle to Search Circle to Search is a new way to search for anything on your Android phone without switching apps.

Launch 103

Launch User Experience 103

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive.

Customers 90

Customers Campaign Process Technology 90

Search Engine Land

JANUARY 17, 2024

A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or so. The study looked at 7,392 unique search queries, generally in the product reviews category, where they scrapped the search results every two weeks between October 26th, 2022, and September 19th, 2023.

Gaming 99

Gaming Engineering Product 99

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Membrain

JANUARY 17, 2024

At the end of last year, both Google and Yahoo announced new restrictions on any organization sending more than 5,000 emails a day through their networks. These rules go into effect February 1, 2024 and will have a major impact on how companies use email.

Networking 84

Networking 84

Search Engine Land

JANUARY 17, 2024

Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. This means that Google will show more comparison sites within its search results for European users and that some of the vertical search units, like Google Flights, will no longer show up in the main search results.

Engineering 97

Engineering Follow-up Start-ups Process 97

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization.

GTM 88

GTM CRM Pipeline Go To Market 88

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: How do they differ?

Objectives and Key Results 97

Objectives and Key Results CTR Campaign Click Through Rate 97

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SaaStr

JANUARY 17, 2024

So there’s a quiet leader in the work management space that’s quietly … blowing the doors off. Everyone knows Atlassian, Asana, Notion, probably Monday. But Smartsheet? You should know them. They’re at $1 Billion in ARR now, growing an impressive 23%. That’s behind Monday, but growing faster than Asana or Atlassian. 5 Interesting Learnings: #1.

Government 88

Government Entertainment Contract Growth 88

Sales Pop!

JANUARY 17, 2024

The goal for most is to achieve success in the distant future. Some glorify the process, believing it will be easy and short-term, while others quickly change their minds upon realizing quick and easy does not exist. No matter the industry, the details one needs to embrace, combine, and create a comprehensive output are almost beyond imagination. Accordingly, precision differentiates a successful business.

Follow-up 78

Follow-up Strategize Drivers/motivators Start-ups 78

Adaptive Business Services

JANUARY 17, 2024

Well now. I didn’t see this one coming. I recently turned 70 and took a bit of time before that “testing” retirement. I hated it. So now I find myself strangely energized and my creative juices are overflowing. A bit of history. I have always been an effective networker. In the past, I have owned and operated three professional networking groups as a for-profit business.

Networking 71

Networking Cold Call Territory Construction 71

The 5% Institute

JANUARY 17, 2024

In the dynamic landscape of sales, staying ahead requires more than just persuasive pitches and product knowledge. It demands a continuous commitment to learning and adapting to new market trends. That’s where our Salesperson Training Course comes into play, revolutionizing the way sales teams hone their skills and achieve unparalleled success.

Objectives and Key Results 52

Objectives and Key Results Technique B2C Construction 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Hubspot

JANUARY 17, 2024

Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. Luckily for me, the Internet exists, and I can do quite a bit of research on my own. I can pinpoint the exact value of my current car, compare prices, and find the right car for me.

Price 58

Price Negotiate Retail Sales 58

G2

JANUARY 17, 2024

Learn how to identify returning customers and how to retain them and maximize your ROI.

Customers 64

Customers Networking 64

Martech

JANUARY 17, 2024

Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how they simplify, standardize and collaborate to deliver better work more efficiently. Spoiler alert: It turns out that it’s some of our old familiar marketing operations friends — alignment, communication, governance, automation and the right partnerships. 1.

Government 125

Government Teamwork Strategize Consult 125

SaaStr

JANUARY 17, 2024

At Saastr Annual, we hosted an Enterprise panel of AI leaders to share their experience and knowledge to help others understand how big companies think about and leverage AI. Sure – the rise of ChatGPT has gone mainstream for consumers and smaller companies, but what about the big guys? While the first generation of Generative AI is great, it’s not quite ready to solve Enterprise problems.

Retail 91

Retail Engineering Government Technology 91

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing.

Objectives and Key Results 104

Objectives and Key Results Territory Campaign Retail 104

Salesforce

JANUARY 17, 2024

The sales environment is overwhelmingly digital. McKinsey & Company found that 80% of B2B buyers want self-serve digital options. It’s a similar story in B2C circles, where up to 70% of deals are closed online, depending on the industry. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales.

E-commerce 64

E-commerce B2C B2B CRM 64

Search Engine Land

JANUARY 17, 2024

Join a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator and even the most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-based marketing.

Service 98

Service Engineering Presentation 98

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content.

Entertainment 120

Entertainment Engineering Presentation Education 120

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service