Remove Education Remove Follow-up Remove Trust
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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Authority and trust. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Semantic SEO. Technical SEO.

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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Welcome to the Trust Zone Near the entrance of the Trailblazer Forest is where you’ll find the Trust Zone, your ultimate destination for all things security-related.

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How wisdom makes AI more effective in marketing

Martech

Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Impactful audit items can have the following types of impact: Large impact changes: Often site-wide issues or changes affecting crucial pages or keywords. Pattern-based changes: While individual instances might be minor, when summed up across the site, they can have a large impact. Business email address Sign me up! Processing.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

If your Salesforce data is incomplete, outdated, or inconsistent, your team won’t trust it. Provide Salesforce Automation Training Boosting Salesforce user adoption requires ongoing education. Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date. Be sure to follow up.

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What to do when your vendor has a data breach

Martech

One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble. These involve checking vendors’ security practices, understanding how they handle their data and ensuring they follow your security standards and data handling requirements.

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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.