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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Why did our email land in the Promotions tab? It’s educational!”

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

For example, they create more financially literate members through gamification or educating members about the benefits of related product offerings to encourage cross-product acquisition, creating more stickiness and greater lifetime value. If they aren’t, inform and educate them about the benefits of membership.

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Measuring marketing’s impact: From metrics to growth

Martech

Marketing provides content that educates and equips teams with key talking points to drive client conversations. This ensures alignment with market demands, leading to successful launches and sustained growth. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B
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Peak PPC season is coming: 5 tests to run now

Search Engine Land

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.”

B2B
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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Black Friday playbook) 3.