Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Be patient as you build your funnel.

Campaign

Salesforce

DECEMBER 17, 2024

Of all the sales prospects in the market for your product or service, an ICP outlines the ones most likely to become paying customers. It informs everything from prospecting to qualification to pitching. Learn more What is an ideal customer profile (ICP)? The key to creating a successful ICP is specificity.

Prospecting

PandaDoc

JULY 9, 2025

It’s not just the steps in your sales pipeline ; it’s the philosophy and strategy behind how your reps engage prospects, qualify leads, uncover needs, and close deals. Instead of pitching a product, you act like an advisor. It’s a great fit for complex or high-ticket sales where the buyer may need education or strategic guidance.

Objectives and Key Results

PandaDoc

JUNE 27, 2025

These are typically used during sales calls or demos when prospects ask about competing solutions. These are particularly useful for demonstrating ROI and giving social proof to prospects in similar industries/roles. Engagement metrics: Do your prospects open, read, or interact with the content?

Objectives and Key Results

Highspot

NOVEMBER 24, 2024

For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch. The goal is to help prospects understand the challenges they face and their impact.

Pitch

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. That prospect was deeply engaged, trying to gather justification to buy. Buying signals are behaviors or statements that indicate a prospect is considering a purchase.

Contract

Hubspot

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Call

Hubspot

JULY 18, 2025

Because their product delivers personalized value from the first demo, prospects immediately feel seen. But when your demo, pitch, or messaging reflects their specific challenges, language, and goals, it short-circuits skepticism and builds immediate emotional buy-in. Was this the right choice for me?”

Referrals

Highspot

JUNE 12, 2025

Featuring Forrester Principal Analyst Rick Bradberry and Tania Flagg, Director of Digital Education at SkinCeuticals, the webinar unpacked how AI and Digital Sales Rooms (DSRs) are changing how sellers connect, collaborate, and close. That means the old playbook—static pitch decks, generic emails, and rigid sales stages—no longer works.

Pitch

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate

Hubspot

SEPTEMBER 17, 2024

Regardless of fluctuating feelings around AI (data from HubSpot’s recent research on AI in sales revealed that 9% of sales professionals believe automation tools can make prospecting efforts more effective), the majority of sales professionals feel quite strongly about AI’s positive impact on their productivity and performance. I know I do.

Sales

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

Closing

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Even the best one-minute video cannot close a complex B2B deal on its own. Builds trust.

B2B

RingDNA

JUNE 10, 2025

Warm leads can be defined as prospects that have previously engaged with your company in a meaningful way. A warm call is best understood in contrast to a cold call , where sales reps call prospects with zero prior interaction leading up to the call. They include individuals from events, your website, and/or social media.

Cold Call

PandaDoc

JUNE 2, 2025

Thats the core idea behind the Challenger sales method, a framework designed to help sellers guide complex deals by teaching prospects something new rather than just asking them what they need. They were the ones who could teach prospects something new about their business.

Process

Highspot

JUNE 8, 2025

This reduces errors and supports compliance with brand or industry regulations like HIPAA, which requires strict control over how patient data is presented and shared in marketing or educational materials. Or if your sales team is using the pitch decks you spent weeks designing?

Territory

Highspot

JUNE 19, 2025

When you factor in customer experiences with your brand to date using your wealth of customer data and insights—including which assets they engage with across their buying journey—your business can make informed decisions about how to best pitch customers on new offerings and, in turn, help them improve their own bottom lines. Did you know?

GTM

Highspot

APRIL 20, 2025

Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. You’re not alone. That approach just doesnt cut it anymore.

Go To Market

Sales Hacker

NOVEMBER 22, 2024

This requires a shift from “educating” prospects to disrupting preconceptions and creating value. Tips to adapt : Shift conversations from latent to active needs : Understand the prospect’s organizational goals before pitching a solution. The world has changed dramatically in the last few years.

GTM

SalesHood

JULY 11, 2025

What this means for sales teams: If your reps rely on traditional, high-touch sales motions alone, they risk alienating prospects. With tools like AI Role Plays, reps can sharpen their skills on-demand—from pitch practice to objection handling—without waiting for a manager to review their call.

Quota

Hubspot

FEBRUARY 13, 2025

Ive learned the hard way (hello, burnout) that you simply cant invest time equally in every prospect, and any prospect you do invest your time into needs to be a qualified lead that you can and want to serve. Other businesses offering your prospects the same or similar solutions. Decision Criteria. Competition. It makes sense.

Objectives and Key Results

Salesforce

FEBRUARY 3, 2025

Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. Account A business, customer, lead, or prospect a company engages with to sell products or services to. A uthority: Who at the company makes buying decisions?

Objectives and Key Results

Hubspot

JUNE 18, 2025

Instead of giving a product-focused pitch, you need to show that you’ve been paying attention to your prospect’s victories and challenges. While the information was all true (the platform is awesome and it does drive real results for brands), prospects weren't replying. Flattery isn’t just empty praise.

Pitch

Sales Hacker

JUNE 24, 2025

Atrix AI uses educational AI workshops to qualify buyers, build trust, and stand out in a noisy vendor landscape. ’cause they’re getting pitched by a lot of, you know, vendors that don’t have that same, that same ethos and empathy for the problem. I’ll say, I tried candles, I did make candles for prospects.

GTM

Hubspot

OCTOBER 17, 2024

According to our research, the prospect of being your own boss, ditching the conventional nine-to-five grind, and gaining professional autonomy was the most attractive rationale for pursuing entrepreneurship — 45% of respondents cited it as the main reason they started their businesses. Check out what we found!

Finance

Martech

JULY 18, 2025

It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors. Source: SimilarWeb Income/education X/Twitter users in the U.S. Skip the heavy-handed sales pitch. You can reply, DM, quote-tweet, and join public threads. million to 70.9

B2B

Salesforce

JULY 28, 2025

Online course creators: Develop and deliver educational content through virtual courses and workshops. Visual creators may thrive on Instagram, while educational content creators should consider YouTube or newsletters as their primary channels. AI assistants can help you research, generate, and track content.

E-commerce

Sales Hacker

MARCH 18, 2025

And now we’re finally at this point where, no, your, The best sales process you’ve ever had, the best go-to-market process you’ve ever had, you can now duplicate that for every single one of your customers and prospects, whether they are three people in a garage or they are. Everyone is talking about this.

GTM

Hubspot

MARCH 21, 2025

Despite winning demos from researched and personalized pitches, I struggled to convince prospects to rip and replace a competitors solution. In the example I cited above, I was still making that sale for my company I just had a much easier time of it because the prospect was referred to me by a trusted advisor.

Sell

Salesforce

FEBRUARY 17, 2025

Leverage the sales funnel model The sales funnel represents the customer journey from awareness to purchase, helping businesses understand where prospects drop off and how to guide them toward conversion. They’re wary of big promises and sales pitches, often delaying decisions as they evaluate options across multiple channels.

Territory

ConversionXL

OCTOBER 18, 2018

If individual hiring biases remind you of those demonstrated by prospects during a proposal process, they should.). You’ll judge them only on the strength of the idea, not the person pitching it. A generic “digital marketing agency,” on the other hand, can pitch any client but has no niche. Educate and undermine.

UX

Hubspot

MARCH 7, 2025

While there can be some truth to this approach, Im here to pitch something more practical. We have shifted our hiring practices, where expertise and personal skills often outweigh formal education. Then, youve likely seen the oft cringe-inducing posts about hiring for personality over experience and qualifications.

Government

ClickFunnels

OCTOBER 20, 2021

The post 3 Lead Generation Strategies For Higher Education appeared first on ClickFunnels. Want to attract more students to your higher education institution? Top 3 lead generation strategies for higher education. You should start by figuring out what makes your higher education institution better than competing institutions.

Lead generation

ClickFunnels

AUGUST 17, 2021

The post The Best Sales Prospecting Tools To Use For Your Business appeared first on ClickFunnels. Sales prospecting can be a great way to get a new business off the ground. Today we are going to take a look at the best sales prospecting tools that can help you to: Find prospects. Reach out to prospects.

Prospecting

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. That’s exactly what we are going to discuss today: What is sales prospecting? How to create a sales prospecting process that works? How can you go beyond sales prospecting to grow your business explosively? What Is Sales Prospecting?

Prospecting

Sales Hacker

MARCH 15, 2021

Have you ever wanted to actually follow through with a cold pitch you got on LinkedIn? I ran an experiment about people on LinkedIn pitching on their first couple of messages. During that experiment, 70% of the people who pitched had done so on the first message. Was I pitched? Probably not. Quantifying this was simple.

Pitch

Sales Pop!

SEPTEMBER 8, 2022

Give new team members a chance to listen to pitches and prompt them to reflect on how to respond. Then, hold pitch practice sessions to help new team members gain confidence. Educate your new sales rep on your customers specific needs and pain points. Set specific goals to drive a successful prospecting plan.

Technique