Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. As with anything new, some were skeptical of its long-term value.

Clients 134

Clients Strategize Launch Technology 134

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Education 123

Education Manufacturing B2B Trust 123

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Partners in Excellence

JANUARY 7, 2025

.” The CRO intervened, “I appreciate you trying to educate us about your product. What should we be looking at to improve our people’s ability to better engage our strategic accounts, expanding our footprint within those accounts, and becoming more of a strategic partner to those accounts.

Process 127

Process Strategize Clients Technology 127

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. The post The failsafe approach to building strategic nurture paths appeared first on MarTech.

Strategize 117

Strategize A/B testing GTM Campaign 117

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. This includes conversational headings like The best software to protect businesses from ransomware attacks.

B2B 117

B2B Engineering Education Trust 117

SaaStr

JANUARY 26, 2025

The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Weaponize Customer Success Align on specific metrics Build education systems Create community Drive organic growth 3. Black Friday playbook) 3.

Education 101

Education Legal Promote Growth 101

Martech

DECEMBER 2, 2024

It transforms marketing from pattern-spotting into a strategic GTM engine that drives revenue, growth and loyalty. Educational resources: Explore Gartner’s causal AI reports or online courses in causal inference (e.g., Predictive analytics shows us what may happen, but causal AI reveals why. Coursera) to build expertise.

GTM 129

GTM Drivers/motivators Pipeline B2B 129

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. However, the ROI can be enormous.

Strategize 122

Strategize B2B Legal Launch 122

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally. Sales Managers.

Strategize 113

Strategize Objectives and Key Results Campaign Promote 113

Veloxy

JANUARY 7, 2025

Content Marketing & Educational Resources Your content marketing can help speed up the sales cycle by teaching them early. These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JULY 29, 2024

Better education, more strategic thinking and a focus on the customer will characterize those companies that can take the opportunity to adopt AI in a meaningful and measurable way in the months and years to come.

Technology 140

Technology Technology Education Follow-up 140

Martech

AUGUST 14, 2024

Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. These “power users” deeply understand the tool’s features and best practices. Have them: Create best practices and documentation for consistent, efficient tool use across teams. Whatever you do, don’t be a hyper-consumer.

Negotiate 120

Negotiate Objectives and Key Results Technology Technology 120

Martech

DECEMBER 11, 2024

By exploring both approaches, we’ll delve into the strategic implications and practical considerations for businesses of all sizes. Bringing together specialists with complementary skills ensures AI projects are technically robust, strategically aligned and ethically sound. Here are the key roles in the AI dream team.

Objectives and Key Results 115

Objectives and Key Results Strategize Engineering Healthcare 115

Highspot

MARCH 3, 2025

Providing training and education to ensure teams are equipped to succeed , while also generating excitement about how the sales team’s experience can transform. Key elements include: Defining clear goals tied to customer outcomes. Building internal value and ensuring senior leadership buy-in by demonstrating the potential impact.

Strategize 52

Strategize Customers Technology Technology 52

Search Engine Land

SEPTEMBER 11, 2024

This transforms the audit from a mere list of problems into a strategic roadmap for improvement. Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Educate clients. Business email address Sign me up! Processing.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Embrace AI literacy Start with education. Scale strategically Align AI with business goals. Below are steps marketing organizations can take to prepare for the marketing AI meteor.

Drivers/motivators 123

Drivers/motivators Strategize High impact Pitch 123

Tibor Shanto

AUGUST 10, 2021

But most sales professionals don’t approach question in a strategic fashion, meaning going beyond the obvious. Deliver bite size pieces of content to incrementally educate your buyer using thoughtful persistence. Questions are the weapon of choice for consistently successful salespeople, so listen up the half that aren’t making quota.

Appointment 274

Appointment Quota Prospecting Education 274

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Educational content. Product reviews.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

MAY 19, 2025

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it.

Manufacturing 118

Manufacturing Legal Education Territory 118

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. If you have the budget and it makes strategic sense to hire a celebrity spokesperson, go for it.

B2B 118

B2B B2C Niche Education 118

Martech

MARCH 18, 2025

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. AI-driven, on-demand buyer education (without vendor control). AI will curate buyer-led communities where users educate themselves. What replaces it?

GTM 120

GTM B2B Education Consult 120

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. To stay ahead of the curve, commit to ongoing education and skill development. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

Negotiate 132

Negotiate Campaign Strategic planning Start-ups 132

Martech

AUGUST 7, 2024

They need your insights and education. Before you use these tools headfirst, evaluate how well they align with your strategic objectives. The interests of data privacy, responsible use and careful selection of use cases are important and should be advocated.

B2B 129

B2B Objectives and Key Results Legal Territory 129

Martech

OCTOBER 25, 2024

Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Example : Start with an educational piece that addresses a pain point they’re likely facing. This keeps you top of mind without overwhelming them with random updates.

Appointment 125

Appointment Follow-up Contact Start-ups 125

Martech

APRIL 2, 2025

Brands that keep up with email developments, invest their time and resources smartly and have a strategic purpose for everything they do with email will continue to reap the benefits this popular channel delivers. Interactive email helps combat that when used strategically. It was hard to limit myself to just seven for this post!

Gaming 96

Gaming Objectives and Key Results Strategize Education 96

Salesforce

OCTOBER 29, 2024

For example, a CoE’s main goal would be to ensure that Salesforce aligns with their company’s strategic objectives, enhances productivity, and continuously evolves and innovates to meet the business’s changing needs. By educating employees, you can increase buy-in for new processes.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions.

Customers 120

Customers Appointment Education Consult 120

Martech

FEBRUARY 13, 2025

Data as a strategic driver Data-related applications (blue) are also prominent, with six of the top 20 focused on focused on knowledge management, competitor research and documentation. They support content planning cycles, strategic insights and campaign-level optimizations rather than day-to-day operations. Click to enlarge.

Drivers/motivators 140

Drivers/motivators Strategize Technology Technology 140

Martech

MAY 13, 2025

Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. Most email training focuses on using email as a tool, neglecting email’s strategic value. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard.

Drivers/motivators 101

Drivers/motivators A/B testing Promote Strategize 101

Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.

Government 124

Government Trust Education Strategize 124

Search Engine Land

SEPTEMBER 19, 2024

Video campaigns: Use informative or educational videos to build trust and give more insight into your product. For problem-aware audiences, focus on educating them about the problem and how your product can provide a solution. These users are still browsing but are starting to get serious.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 122

Education Networking Campaign Contact 122

Martech

DECEMBER 16, 2024

involves a wide array of strategies designed to increase visibility in search, educate knowledge algorithms and feed LLMs. You must strategize for search, answer and assistive (SAA) engines: Search engines : AI-powered SERP features like Googles AI Overview and Bings Generative Search. To succeed, embrace and educate all the bots.

Engineering 120

Engineering Niche Technology Technology 120

Iannarino

MARCH 2, 2023

Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point. Without educating your contacts about these key topics, you create uncertainty, which is the opposite of what your client is looking for. The last time the company made a significant change was almost 11 years ago.

B2B 286

B2B Contact Clients Entertainment 286

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. Each platform has unique features and audience expectations, so pick the ones that best align with your strategic objectives. YouTube : Long-form and short-form content perfect for education. LinkedIn : Professional content for B2B audiences.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

APRIL 29, 2025

It’s educational!” You just need to get strategic about it. .” Denial usually shows up wrapped in excuses. “This isn’t a sales email it’s an invitation to a free webinar!” ” “This email is a resource. It’s not a fit for the Primary tab. Tabs are a feature, not a bug.

Promote 108

Promote Education Start-ups Follow-up 108