Search Engine Land

NOVEMBER 2, 2023

Many of us were introduced to the SMART goals approach during our educational years. The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. If situation X arises, then I will perform response Y"). Specificity mitigates this, ensuring focus on what truly matters.

Objectives and Key Results 106

Objectives and Key Results Drivers/motivators X-functional Clients 106

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” AI can only support the salesperson—and for this function, it is very valuable. They must learn strategic skills. However, one thing that a truly robust CRM is not is a platform.

CRM 52

CRM Engineering Manufacturing X-functional 52

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Are there any education or training systems?). It’s time to get together with heads of departments to get answers to more strategic questions. Is there any training or education around CX? Marketing team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes. Creating a new category educates the market not only about a new solution but often about a new problem (that isn’t top of mind).

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

OCTOBER 26, 2022

To amass UGC strategically, give your audience a reason to create. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. For example, if you want to build brand awareness, focus on educational content. However, these reviews are out of your control.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. X might be why non-purchasers are not converting or there might be UX issues for users in French-Canadian areas) and make smarter promotion decisions (e.g.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

OCTOBER 23, 2017

For example, if you ask your prospect about the company’s strategic goals and they’re unable to answer, it’s a good sign they’re not close enough to the decision process and lack influence. But you might be acting prematurely -- send over educational resources and offer to help until they’re ready to buy, if you can. back to top).

Sales 101

Sales X-functional Contact Prospecting 101

Sales Hacker

MARCH 2, 2020

The New Strategic Selling. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies. The Transparency Sale.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JULY 2, 2020

You’re telling me mathematically the answer is going to be X, but I can’t understand why. Harry Stebbings: Speaking of the risks, say, you have to educate them, but then you also don’t want to put them off or be too scared. How do you think about the right way to educate them, and what does that look like?

Customers 111

Customers Contract Price Education 111

ConversionXL

MAY 14, 2014

On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations. Since the potential scope of testing is vast, it’s important to strategically approach the next step. Being able to translate the complexity of a heatmap is like reading an X-ray.

Conversion 124

Conversion Sell E-commerce Legal 124

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

X-functional 54

X-functional Engineering Clients Start-ups 54

Sales Hacker

JANUARY 12, 2021

So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer. So it’s really about that key operational excellence to drive productivity across those three main client-facing functions.

Product 59

Product X-functional Retail Technology 59

ConversionXL

APRIL 3, 2018

Value = (Knowledge + Process) x Skill x Attitude. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. The goal is to empower EVERY employee at Airbnb to make data-informed decisions by providing data education that scales by role & team. Functional analysis. Organization structure.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Heinz Marketing

JUNE 4, 2018

I think your customer base grows by two X it seems like every month these days. But the buyer still was primarily educated for the seller, right? Matt: Certainly is changed the buyer being more educated, the buyer being more self-directed. So doing some great stuff there. So that’s been a tremendous change. Absolutely.

Pipeline 53

Pipeline Sales Drivers/motivators X-functional 53

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. Track no more than 30 events for a website, and 200 events for an app, so you have the ability to strategically monitor what’s happening and draw conclusions on the behaviors relatively easily. Solving Cross-Device Attribution.

User Experience 58

User Experience Campaign X-functional Conversion 58

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Every model boils down to balancing value (reach, lift, and strategic fit) and effort (creative, dev, and coordination). The prioritization process should be iterative and transparent: Share and educate.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

SaaStr

AUGUST 26, 2022

X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. First is strategic, and then the tactical. That’s the strategic. When did you start the company?”

Quota 82

Quota Growth Product Closing 82

Heinz Marketing

FEBRUARY 24, 2020

So there was a whole market to serve in terms of educating sales teams and sales organizations about technology. And I think that there are some good cross-functional lessons that we can all take out of this. Say an enterprise company, the global reach, was able to increase sales performance by X percent. ” Anonymize it.

Pipeline 62

Pipeline Sales Cross-sell Up-sell 62

SaaStr

AUGUST 30, 2019

It’s never been launched in our organization before, you have a resource team of two and a budget of X,” which is some small number of dollars, euros, or whatever your currency is, “How are you going to launch and make this as successful as though you had a million dollars to spend? So the head of marketing, for example.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

SaaStr

MARCH 1, 2019

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. Because obviously it’s going to be a strategic channel for your business forever. Tom Tunguz: That’s really important.

Contract 46

Contract Price Commission Conversion 46

Sales Hacker

FEBRUARY 19, 2019

In this webinar , Dan showed us how to successfully map accounts and key contacts and how to use that map to strategize more effectively. They are about buying time, educating, and selling the meeting. Listen to Lori on a Sales Hacker webinar as she decodes the X factor that makes women more effective in sales.

Cold Call 11

Cold Call Inside sales Sales B2B 11

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Similar to a piece of journalistic writing, include a hook near the beginning that states the purpose of the video, especially for educational and explainer videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

SaaStr

JANUARY 3, 2020

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. Because obviously it’s going to be a strategic channel for your business forever. Tom Tunguz: That’s really important.

Contract 10

Contract Price Commission Conversion 10

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. It functions similar to a case study or a customer success study. It is educational. We did this thing. I don’t know. I don’t know.

Pipeline 50

Pipeline B2B Sales Pitch 50

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

X-functional 72

X-functional Sell Networking Follow-up 72

Salesforce

JANUARY 22, 2024

You can spend more focused time on strategic thinking or creative projects. And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively. People will now have time to, well, be people. In marketing?

Healthcare 122

Healthcare X-functional Engineering Technology 122