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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. The Impact on Sales Enablement and Customer Engagement AI-driven podcasting is not just about creating compelling content—it’s also about using that content strategically for sales enablement.

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Measuring marketing’s impact: From metrics to growth

Martech

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By

Growth 124
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Essential KPIs to measure generative AI’s success in marketing

Martech

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Clients 132
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How to transform your website into a continuous marketing powerhouse

Martech

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.

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Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.

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7 strategies for getting the most from your martech stack

Martech

Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. These “power users” deeply understand the tool’s features and best practices. Have them: Create best practices and documentation for consistent, efficient tool use across teams. Whatever you do, don’t be a hyper-consumer.

Negotiate 117