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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off.

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Celebrating Juan Carlos Niebles: Colombia’s Top 100 in AI

Salesforce

His recent research contributions include xLAM – a family of in-house Large Action Models, designed for function calling, reasoning, and planning. He also led xGen-MM-Video (BlIP-3-Video) and X-InstructBLIP. He emphasizes in integrating these capabilities into Multimodal AI systems and AI agents.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

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Coaching For Sales Performance – 5 x Reasons Why

The 5% Institute

Coaching For Sales Performance – 5 x Important Reasons. Quality sales training and coaching programs give your staff the tools, insights and education to close more sales on a consistent basis. The post Coaching For Sales Performance – 5 x Reasons Why appeared first on The 5% Institute. An increase in sales growth.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers from Gen X expected phone calls and handholding. That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate. Educate buyers on your product—and your brand.

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The Seller’s Process Or Journey

Partners in Excellence

Rightfully, a lot of the discussion is about the entire journey or process–from very early education, awareness, nurturing, problem identification, commitment to change, need development, assessment of alternatives, and so forth. Different people, in different functions are engaged at various points in the buyer’s journey.

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