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From friction to flow: A marketer’s secret productivity engine

Martech

With this understanding, the key to success as the orchestrator is sustainable productivity and balance. Dig deeper: 20 ways to make your marketing team more productive Decoding the music of the mind: Brainwaves Imagine for a moment, you are on a boat in the middle of the ocean. This electrical activity is called “brainwaves.”

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Pitch 105
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“Why I’m So Interested In Selling,” Daniel Schmidt

Partners in Excellence

As a degreed engineer, I had some hesitation about jumping into sales. One day, I may be touring a production line of one of the world’s leading electric vehicle manufacturers while we discuss the needs they have in staying on the leading edge of that industry. My job is fun! That is why I love sales!!

Sell 133
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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. Instead, today, we’re talking with the president of MAC Products, Inc., We had our own product line, which we still do to this day. Eddie Russnow.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. A: Retrospectively.

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Doubling Down: Karl Alomar, Managing Partner at M13

SaaStr

Coming from a more technical background, I do like technology driven service businesses and technical infrastructure, and have a keen eye on fintech/crypto, as well as AI driven SaaS platforms and productivity tools. Our current fund is about $380M of which we reserve about half for follow-on investments in our performing companies. #3.

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5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Search Engine Land

And while Jessica Bowman , CEO of SEO site SEOInhouse.com, conceded AI will eventually be the driving force behind scaling content production, she noted, "I would see it as a rough first draft that needs [to be] fact checked and [edited] for tone, voice and uniqueness."