article thumbnail

From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The Locomotive’s main goal was not just to sell insurance policies, but rather to help steam users operate their equipment safely.

article thumbnail

Make it. Move it. Sell it. — Episode #9

Spiro Technologies

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. We have an entertainment or a theater division, which is actually ties in with the ball drop in Times Square. Is it electric?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understanding the contents of a commercial lease

Sales Pop!

Considerations for workplace health and safety – e.g. electrical and fire safety items. Any electrical safety items they own that are within the property. Similarly, your landlord may want to insert it if they entertain thoughts of selling the property. This may include: Any significant damage you may have caused.

article thumbnail

10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. SaaS companies used to sell individual pieces of software (remember AOL CDs ?). Today, it’s the cloud. . Rise of customer-centric business.

article thumbnail

How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You could also implement a prestige pricing strategy — a method where you sell your product or service at a higher price point to create the impression of higher quality. Electrical Equipment: 7.63%. Entertainment: -3.00%. Software (Entertainment): 20.30%. The list of strategies I just referenced is far from exhaustive.

article thumbnail

Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

Sports 135
article thumbnail

5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager. playing in the background. playing in the background. Houseparty.