ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. you’re a design agency).

B2B 113

B2B Education Promote Referrals 113

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JULY 11, 2018

At F8, the company's annual developer conference, both augmented and virtual reality (AR and VR) took center stage, with Facebook promoting its various products and features within both. At the end of Q1 2018, Sonos said it sold 19 million products in about 6.9 Anthony Ha of TechCrunch has more. Read full story >> 2.

Transportation 65

Transportation Electricity Promote Launch 65

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

ConversionXL

SEPTEMBER 3, 2019

Should I buy this product? This is a product in the $20–35 range. And JLab promotes its lifetime warranty heavily. Sure, they made all sorts of great products when Steve Jobs came back. When I was a copywriting intern, I remember an art director who bought stock in pre-Jobs Apple because he loved the product so much.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

DECEMBER 17, 2012

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

SEPTEMBER 12, 2016

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

JULY 11, 2016

Product Design. In a big step for the internet of things, the Google-owned Advanced Technology and Product Group (ATAP) developed a fabric that could reasonably be described as nothing short of magical. Life is Electric. Tokyo's campaign for Panasonic poses the question: Can you see electricity? Jacquard Wearable Fabric.

Electricity 53

Electricity Retail Gaming Campaign 53

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. No matter what the end product is, if you can envision a spool of thread just being very much larger and being wire, that’s where everything starts at.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. No matter what the end product is, if you can envision a spool of thread just being very much larger and being wire, that’s where everything starts at.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? and special sauce.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

DECEMBER 25, 2012

When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. s and Barneys' 'Electric Holiday' Campaign. Upon releasing these images, much of the campaign commentary centered around what came off as a promotion of eating disorders. Ah, the holidays.

Campaign 76

Campaign Electricity Sports Presentation 76

ConversionXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. iRidium invited top tier accounts to product demos.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Hubspot

SEPTEMBER 23, 2020

Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services. For our purposes we'll focus on the second type of livestreaming: promoting a product or service. Livestreams don't need to be perfect," Kristina says.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. While many brands experimented with Snapchat Stories on their accounts, they still couldn't link to their own websites or products. However, marketing on Snapchat hasn't always been easy.

Entertainment 97

Entertainment Promote Networking Follow-up 97

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Search Engine Land

MARCH 13, 2023

Use restraint with any promotional content (e.g., It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. Use restraint with any promotional content (e.g., Make your site easy to use – and useful. ads, offers).

Electricity 99

Electricity Trust Engineering Consult 99

Hubspot

OCTOBER 12, 2015

While live streaming video has been around for a few years already, the launch of the Meerkat app to immediate popularity in March of 2015. Early adopter brands on Periscope included some heavy hitters, like Red Bull, Target, Mountain Dew, and General Electric. Product releases. General Electric. Contests and rewards.

Electricity 77

Electricity Sports Entertainment Launch 77

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Introduce a new product or service to the market. Differentiate your product from your competitors’. Once products and services arose, so did the need to make them known. 1994 : The first email spam campaign launches. 1893 : Retailer Sears, Roebuck, & Co.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

OCTOBER 28, 2019

Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content. In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. As a Fortnite player, you could join Wendy and help her smash the appliance.

Campaign 62

Campaign Gaming Launch Non-Profits 62

Hubspot

DECEMBER 3, 2012

In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. 2) General Electric. We bet they even promoted the campaign on Twitter, too.)

Launch 78

Launch Networking Campaign Promote 78

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Campaign 72

Campaign B2B B2C Promote 72

Hubspot

SEPTEMBER 27, 2018

More practical applications of IoT include connected cars that can drive and update themselves and Amazon’s dash buttons that allow customers to reorder everyday products like Tide Pods or razor blades at the touch of a button. According to Forbes , “New RFID and GPS sensors can track products ‘from floor to store.’” For Customers.

Transportation 76

Transportation Manufacturing Hospitality Healthcare 76

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

Closing 131

Closing Electricity Education Non-Profits 131

Martech

JULY 12, 2021

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 The immersive driving experience launched June 14, with an additional walk-through by Pinterest’s influential creators rolling out in July. 4 for a virtual spin. TikTok is wide open for brands.

Electricity 102

Electricity Promote Engineering Launch 102

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Sales Pop!

DECEMBER 6, 2021

Plus, they give you the option of promoting your content on high-traffic platforms reserved for visual content only. It can help you add more interest to your blog, and you’ll have something dynamic to promote. You can then only read up on the products you are actually interested in, saving a lot of time.

Electricity 52

Electricity Promote Finance Start-ups 52

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? 3) Promote new content with company status updates. 4) Highlight your products/services to a targeted audience. 5) Generate leads on your products/services tab.

Networking 76

Networking B2B Lead generation Promote 76

Hubspot

APRIL 22, 2013

For them, creating visual content can sometimes be as simple and effective as snapping a photo of their product and adding an Instagram filter. B2B products don''t tend to be inherently visual, so in order to ride the wave of visual content popularity, we usually have to go the extra mile and think outside the box. 3) General Electric.

B2B 77

B2B Electricity Education B2C 77