Hubspot

DECEMBER 17, 2012

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. Square: Cash Register Launch. Proctor & Gamble: Thank You, Mom. Bad timing, eh?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

OCTOBER 16, 2015

Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. While Netflix's promotion is undoubtedly a little silly, 9 out of 10 people admit to engaging in binge viewing, according to a new survey by TiVo. Yes, like birth announcements or "save the dates".

Technology 78

Technology Technology Electricity Hospitality 78

Hubspot

FEBRUARY 4, 2020

LEGO: A promotional video for the blind that includes no audio. The beloved bricks launched a new line of Braille Bricks to help blind students learn how to spell. Someone who is blind would not be able to consume this promotional video and understand the product that was built for them. However, there is one issue.".

Electricity 101

Electricity Promote Launch Campaign 101

Hubspot

OCTOBER 12, 2015

While live streaming video has been around for a few years already, the launch of the Meerkat app to immediate popularity in March of 2015. Early adopter brands on Periscope included some heavy hitters, like Red Bull, Target, Mountain Dew, and General Electric. General Electric. Examples of Brands Who Are Doing Periscope Right.

Electricity 78

Electricity Sports Entertainment Launch 78

ConversionXL

MARCH 11, 2020

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. If the educational content isn’t so bite-sized, Instagram can also act as a promotional bridge to more in-depth content. In honor of its mobile app launch, Planable created a short, slick video: .

B2B 113

B2B Education Promote Referrals 113

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

ConversionXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Results from SE’s ABM efforts.

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Hubspot

JULY 11, 2018

At F8, the company's annual developer conference, both augmented and virtual reality (AR and VR) took center stage, with Facebook promoting its various products and features within both. Following announcements of Uber's major investment in electric scooter-sharing company Lime, it's clear that this "trend" is becoming more than that.

Transportation 68

Transportation Electricity Promote Launch 68

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. If you aren't a Snapchat partner, but have an advertising budget, landing a promoted Story on the Discover feed could become slightly more accessible in the future. What Is Snapchat Discover?

Entertainment 101

Entertainment Promote Networking Follow-up 101

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

ConversionXL

SEPTEMBER 3, 2019

And JLab promotes its lifetime warranty heavily. Should you create a new brand when launching a new product ? If the answer doesn’t include elements of the brand’s primary value proposition—if it isn’t influenced by the top-level value prop—consider launching a new brand with a value prop more in line with this product.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

DECEMBER 3, 2012

In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. 2) General Electric. We bet they even promoted the campaign on Twitter, too.)

Launch 78

Launch Networking Promote Campaign 78

Hubspot

SEPTEMBER 23, 2020

Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services. For our purposes we'll focus on the second type of livestreaming: promoting a product or service. Livestreams don't need to be perfect," Kristina says.

Transportation 101

Transportation Electricity Follow-up Angle 101

Lead Fuze

DECEMBER 15, 2023

Let’s journey back to the 1700s, where Benjamin Franklin used a form of content marketing to promote his printing business. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material.

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

JULY 11, 2016

This campaign from Burger King ended up bringing home the top prize in two categories after the original print ad launched an ongoing conversation in the media. Life is Electric. Tokyo's campaign for Panasonic poses the question: Can you see electricity? Media and Print & Publishing. Dentsu Inc. Breathless Choir.

Electricity 53

Electricity Retail Gaming Campaign 53

Search Engine Land

MARCH 13, 2023

Use restraint with any promotional content (e.g., It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. Use restraint with any promotional content (e.g., Make your site easy to use – and useful. ads, offers).

Electricity 99

Electricity Trust Engineering Consult 99

Hubspot

DECEMBER 25, 2012

s and Barneys' 'Electric Holiday' Campaign. Upon releasing these images, much of the campaign commentary centered around what came off as a promotion of eating disorders. Launch a holiday campaign that makes you look like a petty, poor sport. The Walt Disney Co.'s What I see is the Disney characters little girls (and boys!)

Campaign 78

Campaign Electricity Sports Presentation 78

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? January 31, 2015.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. Does it blatantly promote agoda’s services?

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

APRIL 22, 2013

3) General Electric. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional. Help Scout also uses vector images and icons -- not stock photos -- to draw readers in. And if you think GE’s photos would get boring quickly, think again.

B2B 78

B2B Electricity Education B2C 78

Hubspot

FEBRUARY 15, 2017

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. million visits to the campaign site, as well as 27 million views of the launch video. Past Winner of Note: "Eddie the Eagle Promotion," by Jimmy Beans Wool. 6) Communicator Awards.

Campaign 78

Campaign B2B B2C Promote 78

Hubspot

MAY 10, 2012

3) Promote new content with company status updates. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Create a banner that promotes your next event, or you could even work on generating more subscribers for your blog. Or if leads aren't your primary goal, get creative!

Networking 78

Networking B2B Lead generation Promote 78

Hubspot

SEPTEMBER 27, 2018

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. It also enables companies to connect with a mass audience. For Customers.

Transportation 78

Transportation Manufacturing Hospitality Healthcare 78

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. My birthday happens to be on November 30th, the same day that ChatGPT launched. Adam Honig: Oh, yeah. So, it sounds familiar.

E-commerce 52

E-commerce Manufacturing Customers Education 52

ConversionXL

MAY 8, 2019

It needs lots of promotion to get it in front of a new audience—especially if it’s not keyword targeted. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. Image source ).

Closing 131

Closing Electricity Education Non-Profits 131

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! Losing Google? ” 240 chose “Don’t show a page at all.”

Negotiate 119

Negotiate Launch Electricity Networking 119

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Follow-up 134

Hubspot

OCTOBER 28, 2019

In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. For example, if you want to promote your organic restaurant, you could create a video marketing campaign that shows the process of how your food is grown, farmed, stored, and brought to a customer's table.

Campaign 70

Campaign Gaming Launch Non-Profits 70

Hubspot

SEPTEMBER 12, 2016

The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further. The company then promoted each activity on Drumstick's Twitter using the hashtag #FirstDayOfSummer for followers to tune in. 11) Go behind the scenes.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. I studied electrical engineering. And they haven’t launched a product yet.

Pipeline 87

Pipeline Cross-sell Launch Start-ups 87

Search Engine Land

OCTOBER 1, 2024

How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions. Both trends deserve further analysis.

Electricity 95

Electricity Growth Strategize Launch 95

Sales Hacker

JANUARY 21, 2025

You’re launching a new product. Like we will take a segment like SMB or enterprises, and we will say to ourselves, Oh, we’re going to launch this thing. I think there was four promotions in there. And, you know, for a period of time, people thought about, um, General Electric. You really do only get one shot.

GTM 106

GTM Gambling B2B E-commerce 106

Martech

JULY 12, 2021

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 The immersive driving experience launched June 14, with an additional walk-through by Pinterest’s influential creators rolling out in July. 4 for a virtual spin.

Electricity 102

Electricity Promote Engineering Launch 102