Remove Engineering Remove Go To Market Remove Inside sales
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Selling to developers and engineers isn’t like selling to any other buyer. ” The Fix : For technical products with technical buyers, hire sales leaders with engineering backgrounds. Bottom Line : When founders have PhDs from Berkeley (like Databricks), your sales team needs to speak their language.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

For context,Ron has an MBA and a master’s in engineering from Stanford. His view is your sales team teaches your customers how to get value out of your product. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Inside sales can work well for smaller, fast-moving deals.

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Account-based selling in 2025: Everything to know

Highspot

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. 06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around.

GTM 79
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The Proven Process for Developing a Go-to-Market Strategy

Hubspot

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

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There are ONLY 4 Levers Sales Can Pull to Grow Revenue

A Sales Guy

The best thing to do to keep this from happening is to break your sales team into manageable sections: strategy, structure, people, process. Each of these pillars represents the critical parts of sales and are the only areas leadership can control to move the number. Strategy: What’s the go to market strategy?

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Inside vs. Outside Sales: How to Structure a Sales Team for Success

Hubspot

Inside vs. Outside Sales. Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outside sales. Outside or inside sales? It’s all sales.