SaaStr

JULY 30, 2019

Scott Beechuk, Partner at Norwest Venture Partners, brings together world-class SaaS engineering leaders Claire Hough, Vijay Gill and Weiping Peng for a dynamic conversation on where SaaS technology is headed, how to build top performing engineering teams and what it takes to lead in today’s high-velocity engineering environment.

Engineering 53

Engineering UX Drivers/motivators Start-ups 53

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 81

B2B GTM Niche Represent 81

SaaStr

DECEMBER 8, 2023

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. Now, those ML engineers are becoming part of the core workflow. What about the GTM side?

GTM 97

GTM SQL X-functional Engineering 97

SaaStr

JUNE 22, 2023

Mercury is a financial technology company, not a bank. At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Launched in 2019, Mercury is trusted by more than 100,000 startups. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Contract 78

Contract Engineering Trust Technique 78

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The CMO seems like a natural choice, but they aren’t there long enough and usually don’t have the technological chops. billion in 2020 to $23.6

Government 95

Government Technology Technology Strategize 95

Search Engine Land

MARCH 13, 2023

These are table stakes for modern marketers like you. And marketing technology is your key to making it all happen. The post T-minus 2 weeks until MarTech: Grab your free pass now to discover cutting-edge solutions and strategies appeared first on Search Engine Land. Supercharging your funnels with qualified leads.

B2C 98

B2C Technology Technology B2B 98

SaaStr

NOVEMBER 17, 2023

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. What about talent?

GTM 104

GTM Technology Technology Up-sell 104

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. Previously Lindsey was Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world’s largest brewer. In your inbox.

Entertainment 118

Entertainment Sports Gaming Technology 118

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. If you’re considering enablement technology as part of your 2024 strategy, we’d love to hear from you.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

JANUARY 11, 2024

Between the initial COVID economic shutdown to the tech V-shape recovery to the rise and fall of the public and private valuation landscape with inflation and interest rates to now the advent of a massive technology breakthrough with AI, these are crazy, fast-moving, and exciting times. in Mechanical Engineering from Lehigh University.

Mechanical Engineering 110

Mechanical Engineering GTM B2B Technology 110

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

OCTOBER 14, 2021

Problems with orchestrating processes across multiple tools aren’t limited to lead management, either: If you work in RevOps, you’ve certainly earned some battle scars when trying to make the litany of software tools across your go-to-market org play nice. Marketing teams don’t have the skills to use their tech effectively.

SQL 100

SQL Pipeline Technology Technology 100

Martech

AUGUST 5, 2021

Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations. He will continue to serve the company as Executive Chairman, while Chief Customer Officer Yamini Rangan will succeed him as CEO.

Technology 110

Technology Technology Engineering Go To Market 110

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind.

B2B 117

B2B Drivers/motivators CRM GTM 117

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Help for the sales team.

B2B 115

B2B GTM Technology Technology 115

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. In such cases, technology limitations may prevent a solution.

Strategize 116

Strategize GTM Healthcare Strategic planning 116

Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales. Their peers.

B2C 97

B2C Pipeline SQL Strategize 97

SaaStr

JUNE 6, 2022

What we’ve actually seen is a sea change in the way that banks think about FinTech and technology in general. The Plaid API allows engineers to build their own financial solutions, which is the core of how Plaid operates. That allows us to have a very different go-to-market strategy.

Account management 97

Account management Engineering Technology Technology 97

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 120

Pipeline Go To Market Cross-sell Sales 120

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation.

Territory 29

Territory Engineering Strategize Technology 29

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 75

B2B Process Manufacturing Customers 75

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Over-engineering the customer experience CX is one of the most valued company assets in gaining market share and growing margins. The accelerated framework didn’t allow this.

Go To Market 100

Go To Market GTM Strategize Growth 100

Martech

AUGUST 6, 2021

When evaluating a possible addition to your marketing technology stack, or a replacement for a tool you’re already using, be sure to ask the vendors on your short-list for references. But it also sends a deeper message about the company’s culture and the behavior and values of those who work there. Chris Wood. Evaluating tools?

Technology 107

Technology Technology Networking Engineering 107

SaaStr

NOVEMBER 7, 2023

Go-to-Market is expensive and labor-intensive. Everything described is going to be assisted with ML technology. Let’s say you have a big pool of SDRs and a ton of communications going out. Sales Engineers The key to selling SaaS is a demo or test environment customized for the customer.

GTM 101

GTM UX Appointment Engineering 101

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Veloxy

FEBRUARY 15, 2024

Additionally, these podcasts share impactful strategies on: recruiting training embracing technology leadership consistency All of which are crucial for ensuring team success. Interviews with tech executives and venture capitalists on ‘The GTM Podcast’ provide firsthand accounts of successful go-to-market strategies.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 92

GTM Niche CRM Account management 92

Highspot

SEPTEMBER 28, 2021

Instead, you’ve got to accelerate sales by learning the ins and outs of your revenue engine — so you know exactly how far and how fast you can push it. Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Nimbly adapts to shifts in market.

Sales 52

Sales Cross-sell Growth Technique 52

SaaStr

FEBRUARY 5, 2022

We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. View the full lineup for SaaStr Build here, and sign up for free. .

GTM 91

GTM Customers Sports Growth 91

Highspot

SEPTEMBER 22, 2022

Today I’m joining Highspot as President of Product and Engineering in pursuit of what I love most — delivering breakthrough experiences that enable people and organizations to collaborate and achieve more together. Leaving a company that’s been my home for nearly two decades was not an easy decision.

Growth 52

Growth Technology Technology Engineering 52

Sales Hacker

MARCH 15, 2022

He launched a division specializing in technical sales and sales engineering. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. In 2020, he was appointed CEO. Asad, welcome.

GTM 96

GTM Technical Sales Quota Growth 96

Heinz Marketing

APRIL 21, 2022

It’s easy enough to create a plan and get tasks done, but … Can they tie tasks to a larger integrated vision of what marketing should be—that is an engine for growth rather than a cost-center? The post Top 8 Questions to Quickly Evaluate a Fractional CMO appeared first on Heinz Marketing.

Strategize 107

Strategize Networking Growth B2B 107

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

Customers 119

Customers Hospitality Repeat business Clients 119

Sales Hacker

FEBRUARY 9, 2024

In this episode, you’ll get insight on how to leverage AI with tactical use case examples, a three-step framework for leveraging AI in go-to-market, and career growth advice. Closinglock provides fraud prevention technology to the real estate industry, modernizing transactions through a secure, easy-to-use platform.

GTM 67

GTM Real Estate Launch B2B 67

Hubspot

JANUARY 7, 2020

We've learned a lot along the way -- so we gathered six insights from HubSpot's resident ops experts to ask what they wish they would have known when growing HubSpot's own marketing tech stack. The #1 driver of complex business systems is complex business rules," says HubSpot Marketing Operations Manager Mark Metcoff. "If

Drivers/motivators 96

Drivers/motivators Technology Technology Engineering 96

Salesforce

AUGUST 24, 2021

Over the past 20 years of my career, I’ve analyzed the digital economy, enterprise technology, and the evolution of customer behaviors. Believe me when I tell you: teams and companies aren’t using CRM technology to its full potential as the engine for customer-centered growth. Read The State of CRM. View the study.

CRM 98

CRM Finance Customer Relationship Management Technology 98

SaaStr

SEPTEMBER 28, 2023

Sometimes, you just have to meet customers where they are and plug into the systems they have, even if that’s not the most bleeding edge of what’s available technology-wise. WorkOS is evolving, so how can they build a Go-To-Market function that satisfies all these people? This doesn’t include the compliance or security teams.

Cross-sell 92

Cross-sell Growth Up-sell Launch 92