SaaStr

JULY 20, 2024

So, as you’re considering hiring your VP of Sales or Engineering, find a great executive recruiter to work with and eat the bill. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. Scale the GTM engine. How do you do that? Why did they do this?

GTM 119

GTM X-functional Engineering Referrals 119

Hubspot

APRIL 23, 2025

They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. Tech companies co-developing a product, then parting ways once its launched.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 111

B2B X-functional Finance Drivers/motivators 111

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Search Engine Land prides itself on sharing the news as it breaks. It’s how I start each weekday.

X-functional 96

X-functional Retail Engineering Follow-up 96

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs.

GTM 123

GTM SQL X-functional Engineering 123

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. They have titles like “web developer” and “marketing engineer” and are usually part of the teams working with code. The four primary marketing technologist roles.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Take sales intelligence platform, Dooly , for example.

Technique 109

Technique X-functional Launch Pitch 109

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first system is a sales finance system, so let’s start with sales.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 75

GTM X-functional Start-ups Campaign 75

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”.

UX 121

UX X-functional A/B testing Follow-up 121

Search Engine Land

MARCH 15, 2023

Train yourself to think 18-24 months down the line for every feature and improvement you launch In that amount of time, you’ll be able to: Launch a first version of an initiative. A confused engineer does not take action. Be the teammate that makes the engineering and project coordinators look good and get things done.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Search Engine Land

AUGUST 16, 2023

In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated. XML sitemaps were meant to share information about each URL, like: When it was last updated.

X-functional 82

X-functional Engineering Launch Follow-up 82

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Leads from supporting teams like engineering, user experience, QA and SMEs like SEO. The second person to find is the release train engineer (basically the lead engineer).

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

Search Engine Land

OCTOBER 10, 2023

that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital video platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The growth engine from both sales and marketing should to be working before you add gas to it. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

ConversionXL

MARCH 29, 2017

Ideation x Execution = ROI. Before you launch a growth process, you’ll want to consider your goals and your timeframe for each goal. While our goal is to launch at least three tests per week, we generally shoot for five tests per week. Growth Engineer. before continuing. Set the goals and the timeframe.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

SaaStr

APRIL 30, 2022

But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. Just to say a little bit more about this, if you look at the sales functions are structured. Customer success teams are basically about building at scale this self-serve engine. It was relatively rationalized.

Price 98

Price Launch X-functional Contract 98

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. more countries), launch different products, or serve new audiences.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

AUGUST 21, 2017

LinkedIn launched in 2003 and is currently the fourth most popular social network among U.S. LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB. 5) Search engine optimize your LinkedIn profile. but definitely shouldn't. What Is LinkedIn? About LinkedIn.

Networking 101

Networking X-functional Contact Follow-up 101

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 85

Finance X-functional Non-Profits Launch 85

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Do you notice spikes a few days after your content launches?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Tech/Engineering team. What’s the roadmap for engineering (customer-facing initiatives and back office)? Experimentation launch. cross-functional teams) or working practices (e.g., How long does it take?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Hubspot

JULY 29, 2018

Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular form of social networking. Social Media Terms - P.

Networking 101

Networking X-functional E-commerce Follow-up 101

SaaStr

JULY 5, 2024

No one wants to do layoffs, cut sales, or fire good engineers, so the marketing budget is the simplest thing left to attack. The simplest cheat code here is to put your hand over the LinkedIn job titles and ask yourself, “Would I still hire this person if they didn’t work at x company?” When you cut sales, you’re cutting your present.

GTM 83

GTM Cross-sell X-functional Pipeline 83

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. On its official launch in 2014, it had 15,000 daily users. Channel-level expertise: An understanding of how the channels work (e.g., Image source. ConvertKit.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

SEPTEMBER 29, 2020

I’m not a lawyer, I’m actually an engineer by classical training, and it’s been a fun and interesting ride to work with this community. Not me personally, but a bunch of smart PhDs and software engineers, they’re the ones that can make it a reality. So we’re excited, we stumbled into this journey.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

ConversionXL

MARCH 24, 2016

Here’s one way to rake the data, according to Andrew Chen: Andrew Chen : “Once you have a way to evaluate the success of a user, then you want to grab a cohort of users (let’s say everyone who’s joined in the last X days) and start creating rows of data for that user.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Henrique: Yeah.

Launch 85

Launch Pitch Niche Negotiate 85

Hubspot

OCTOBER 25, 2019

With a 302 redirect you’ll lose the SEO link authority of the old page since search engine crawlers treat this as a temporary page. However, if you have a page that you don’t want to be indexed and crawled by search engines, you might keep the 404 page instead of redirecting. Your browser should automatically send you to the new URL.

X-functional 77

X-functional Contact Clients Engineering 77

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. We are very excited about the Forrester Decisions launch. You can even ask Alexa!

Pipeline 129

Pipeline B2B Sales Cross-sell 129

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." With projection-based AR, you could project a functioning keyboard on your desk. After launching that feature, StubHub saw engagement double in a year. Sounds intimidating, right?

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Heinz Marketing

OCTOBER 25, 2021

You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X? The product led growth, sorry, PLG product led growth functions businesses’ strategies. What if it had Y? I would actually buy it for my enterprise company if it had Z feature.

Pipeline 122

Pipeline Sales Growth X-functional 122

ConversionXL

OCTOBER 21, 2019

You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Then, we used a Cloud Function to pull the updated files from Cloud Storage into our BigQuery tables. Google Cloud Functions are lightweight solutions to automate simple operations. Cloud function not triggering at all.

SQL 84

SQL X-functional CRM Clients 84