Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. What is search engine optimization (SEO)?

Engineering 98

Engineering Objectives and Key Results Up-sell Campaign 98

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

CTR 110

CTR UX User Experience Engineering 110

Search Engine Land

OCTOBER 20, 2023

Better user experience on a website. Tools like Google Analytics can provide a detailed view of these metrics, shedding light on user behavior and interest. Ranking The positions your keywords have in the search engine result pages (SERPs) directly correlate to your site’s potential to attract organic traffic.

User Experience 124

User Experience Growth Engineering Conversion 124

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Engineering 118

Engineering Promote Drivers/motivators User Experience 118

Search Engine Land

NOVEMBER 15, 2023

Bing Chat launched with much hype but failed to steal any market share from Google. Microsoft said the rebrand is to unify the Copilot experience: “Our efforts to simplify the user experience and make Copilot more accessible to everyone starts with Bing, our leading experience for the web.

Launch 104

Launch User Experience Engineering Market share 104

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

FEBRUARY 26, 2024

Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. Tips and tactics for video indexing. Take an example sourced from the jewelry segment.

UX 125

UX Engineering Follow-up User Experience 125

Search Engine Land

FEBRUARY 19, 2024

Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

APRIL 17, 2023

So while it’s great that Microsoft is talking about sharing ad revenue, Bing still needs to grow its market share significantly. The post Microsoft wants to drive more traffic, revenue to publishers appeared first on Search Engine Land. Seeking ‘relevant engagement.’ ” Read the full WSJ interview.

User Experience 86

User Experience Launch Engineering Market share 86

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

APRIL 6, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing.

Engineering 104

Engineering Legal Launch Referrals 104

Search Engine Land

NOVEMBER 6, 2023

If Amazon is found guilty of charging brands high fees for showing irrelevant ads that hurt the user experience, advertisers may want to consider moving their ad spend to other platforms for a healthier return on investment and more effective ad placement. Search Engine Land has contacted Amazon for comment. Why we care.

Price 102

Price Commission Retail User Experience 102

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Trust 94

Trust Objectives and Key Results Engineering Negotiate 94

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Look at the search engine results page (SERP).

UX 126

UX Engineering Click Through Rate Follow-up 126

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 90

B2B Objectives and Key Results Click Through Rate Strategize 90

Search Engine Land

OCTOBER 10, 2022

Links continue to be one of the most important external or “off-page” signals that can help a website rise in search engine rankings. The capabilities include international keyword research, integrating global market and search volume data into the platform, as well as integrating global CPC currency data. Mobile/local analytics.

E-commerce 89

E-commerce Retail Engineering User Experience 89

Search Engine Land

JUNE 26, 2023

Adapting SWOT analysis for SEO Being the hard-optimizing, dynamic, search engine-slaying marketers that we are, we can take this classic marketing tool and then adapt it for SEO to create something entirely new. Bob does not show in the local results when users search with local intent. More ads, new SERP features, etc.)

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Search Engine Land

JANUARY 19, 2023

Former Google search chief Amit Singhal joins Uber 2017: Singhal became a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences.

Engineering 88

Engineering Campaign Launch Represent 88

Search Engine Land

OCTOBER 10, 2023

that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. Market share – splitting by digital and non-digital. Dig deeper: How to create and execute a buyer journey-based content strategy Get the daily newsletter search marketers rely on.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Search Engine Land

AUGUST 1, 2023

This includes their influence on wider metrics like brand visibility for non-brand terms and the impact on site user experience. This can be achieved through five key focus areas: Education Explain that SEO focuses on creating a great user experience that also ranks well in search engines. Boosting brand awareness.

Objectives and Key Results 76

Objectives and Key Results Education UX User Experience 76

Search Engine Land

JANUARY 25, 2023

Search in Pics: Google bison, bowling balls & game controller tables 2018: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Twitter planned to test a self-serve ad product later that year.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

DECEMBER 13, 2022

In a global context , the hreflang element assists search engines in determining which URL version of your site should be provided to visitors from a given region or who speak a specific language. Hreflang contributes toward a good user experience as it: Helps deliver a search result in the location and language the user made the query.

Territory 97

Territory Networking Campaign Launch 97

ConversionXL

SEPTEMBER 23, 2020

Services like LimeSpot are the engines that power product recommendations for ecommerce sites. Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years. Target got creative and took gift inspiration a step further.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

JANUARY 24, 2023

Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. ’ I hit him with that handy dandy stat.

Campaign 86

Campaign Networking B2B Price 86

Search Engine Land

NOVEMBER 14, 2023

Google’s commitment to enhancing user experience and ad relevance should encourage advertisers to prioritize the development of quality and relevant ad content. See every competitor move in turbulent markets and shape your strategy for success. By leveraging Brand Activator, Avanti West Coast saved 32.2%

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

JANUARY 21, 2019

Still, there is a time and place where apologizing is critical: Instances when you’re responsible for poor customer or user experience–something that 55% of customers are willing to pay more for (if the experience is guaranteed). This was a couple of software engineers who put this in for whatever reason [.]

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative.

Networking 140

Networking Trust A/B testing Conversion 140

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Marketers share the same sentiments.

Conversion 90

Conversion A/B testing Engineering Campaign 90

The 5% Institute

AUGUST 15, 2023

Whether it’s increasing brand visibility, boosting sales , or expanding market share, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures a focused approach. Search Engine Optimization (SEO) Optimize your online presence for search engines.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

Hubspot

NOVEMBER 28, 2018

While you can access a website using its IP address, most internet users prefer to use domain names or by going through search engines. What pages and categories are essential to your site and user experience, and which ones could be removed or combined? HyperText Transfer Protocol (HTTP). Writing Your Website Code.

E-commerce 78

E-commerce SQL Networking Non-Profits 78

Hubspot

APRIL 22, 2013

Instead, it shows off its products by sharing photos of other products it powers, such as huge engines and powerful machines. After all, how often do you get to see a jet engine up close? GE has the unique opportunity to bring those experiences to its followers, and showcase itself as the brand that delivers on it.

B2B 78

B2B Electricity Education B2C 78

ConversionXL

NOVEMBER 17, 2022

For example, if a user signs up for your newsletter, you can trigger an email sequence that welcomes and then nurtures them to buy. The data Woopra delivers benefits marketing, sales, and product teams, and can be used to develop consistent user experiences. Research keywords from multiple search engines (e.g.,

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. Were products easy to find?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. So we’re trying to identify the lowest level engineer, build a fantastic experience for them. We just built a product.”

Finance 85

Finance X-functional Non-Profits Launch 85

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52